--- title: "Liquor Centre vs Thirsty Liquor: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Liquor Centre or Thirsty Liquor? Compare estimated monthly branded-search demand and Share of Search inside the Liquor Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/liquor-centre-vs-thirsty-liquor" publisher: "Brandwave" --- # Liquor Centre vs Thirsty Liquor: Which is more popular by branded search in New Zealand? Which is more popular in search, Liquor Centre or Thirsty Liquor? Compare estimated monthly branded-search demand and Share of Search inside the Liquor Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Liquor Centre and Thirsty Liquor - **Competitive set**: Liquor Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Liquor Centre Share of Search**: 3% - **Thirsty Liquor Share of Search**: 12.8% ## Which is more popular in search, Liquor Centre or Thirsty Liquor? - In August 2026, Thirsty Liquor had more branded searches than Liquor Centre among liquor retailers in New Zealand. Thirsty Liquor was estimated to have 18K branded searches compared to Liquor Centre’s 4.2K, and held a 12.8% Share of Search versus Liquor Centre’s 3%. - Thirsty Liquor was ahead of Liquor Centre in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Liquor Centre’s estimated Share of Search among liquor retailers in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 4.9K to 4.2K. - Across the 11 months ending August 2026, Thirsty Liquor’s estimated Share of Search among liquor retailers in New Zealand moved from 11.3% to 12.8%, and its estimated monthly branded searches moved from 21.1K to 18K. ## How did search popularity change for New Zealand liquor retailers in August 2026? - In August 2026, Liquor Centre rose from 6th to 5th among liquor retailers in New Zealand. - Estimated monthly branded searches for Thirsty Liquor in New Zealand fell 14.8% over 11 measured months, from 21.1K to 18K in August 2026. ## Month by month | Month | Liquor Centre estimated searches | Liquor Centre Share of Search | Liquor Centre rank | Thirsty Liquor estimated searches | Thirsty Liquor Share of Search | Thirsty Liquor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.9K | 2.6% | 5 | 21.1K | 11.3% | 3 | | Nov 2025 | 5.3K | 2.8% | 5 | 21.7K | 11.4% | 3 | | Dec 2025 | 7.5K | 2.2% | 6 | 39.3K | 11.5% | 3 | | Jan 2026 | 4.9K | 3% | 6 | 21.8K | 13.3% | 3 | | Feb 2026 | 4.2K | 2.9% | 6 | 21.6K | 14.6% | 3 | | Mar 2026 | 4.2K | 2.7% | 6 | 18.1K | 11.6% | 3 | | Apr 2026 | 5.3K | 3% | 6 | 22.2K | 12.8% | 3 | | May 2026 | 4.3K | 2.8% | 6 | 17.8K | 11.5% | 3 | | Jun 2026 | 4.8K | 3.4% | 4 | 17.7K | 12.6% | 3 | | Jul 2026 | 4.1K | 2.9% | 6 | 17.8K | 12.5% | 3 | | Aug 2026 | 4.2K | 3% | 5 | 18K | 12.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Liquor Centre’s and Thirsty Liquor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Liquor Centre**: Measured on the search terms “liquor centre”, “liquor centre albany highway”, “liquor centre co nz”, “liquor centre near me”, “liquor centre nz”, “liquor centre online”, “liquorcentre”, “massey road liquor centre”, “the liquor centre” and “thoroughbred liquor centre”, summed into one figure. - **Thirsty Liquor**: Measured on the search terms “thirsty liquor”, “thirsty liquor claudelands”, “thirsty liquor grove road”, “thirsty liquor hillcrest”, “thirsty liquor near me”, “thirsty liquor new zealand”, “thirsty liquor nz”, “thirsty liquor online”, “thirsty liquor specials”, “thirsty liquor store”, “thirsty liquor store near me” and “thirstyliquor”, summed into one figure. - [Liquor Centre profile](/demand/nz/brands/liquor-centre) - [Thirsty Liquor profile](/demand/nz/brands/thirsty-liquor) - [All liquor retailers in New Zealand](/demand/nz/categories/nz-liquor-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Liquor Centre or Thirsty Liquor? In August 2026, Thirsty Liquor had more branded searches than Liquor Centre among liquor retailers in New Zealand. Thirsty Liquor was estimated to have 18K branded searches compared to Liquor Centre’s 4.2K, and held a 12.8% Share of Search versus Liquor Centre’s 3%. ## Cite this page Brandwave. "Liquor Centre vs Thirsty Liquor: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/liquor-centre-vs-thirsty-liquor This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/liquor-centre-vs-thirsty-liquor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.