--- title: "Liquor Centre vs Liquorland: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Liquor Centre or Liquorland? Compare estimated monthly branded-search demand and Share of Search inside the Liquor Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/liquor-centre-vs-liquorland" publisher: "Brandwave" --- # Liquor Centre vs Liquorland: Which is more popular by branded search in New Zealand? Which is more popular in search, Liquor Centre or Liquorland? Compare estimated monthly branded-search demand and Share of Search inside the Liquor Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Liquor Centre and Liquorland - **Competitive set**: Liquor Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Liquor Centre Share of Search**: 3% - **Liquorland Share of Search**: 42.9% ## Which is more popular in search, Liquor Centre or Liquorland? - In August 2026, Liquorland had more branded searches than Liquor Centre among liquor retailers in New Zealand. Liquorland was estimated to have 60.6K branded searches compared to Liquor Centre’s 4.2K, and held a 42.9% Share of Search versus Liquor Centre’s 3%. - Liquorland was ahead of Liquor Centre in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Liquor Centre’s estimated Share of Search among liquor retailers in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 4.9K to 4.2K. - Across the 11 months ending August 2026, Liquorland’s estimated Share of Search among liquor retailers in New Zealand moved from 48.2% to 42.9%, and its estimated monthly branded searches moved from 90.6K to 60.6K. ## How did search popularity change for New Zealand liquor retailers in August 2026? - In August 2026, Liquor Centre rose from 6th to 5th among liquor retailers in New Zealand. - Estimated monthly branded searches for Liquorland in New Zealand fell 33.1% over 11 measured months, from 90.6K to 60.6K in August 2026. ## Month by month | Month | Liquor Centre estimated searches | Liquor Centre Share of Search | Liquor Centre rank | Liquorland estimated searches | Liquorland Share of Search | Liquorland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.9K | 2.6% | 5 | 90.6K | 48.2% | 1 | | Nov 2025 | 5.3K | 2.8% | 5 | 90.6K | 47.7% | 1 | | Dec 2025 | 7.5K | 2.2% | 6 | 165K | 48.4% | 1 | | Jan 2026 | 4.9K | 3% | 6 | 74.1K | 45.4% | 1 | | Feb 2026 | 4.2K | 2.9% | 6 | 60.6K | 41% | 1 | | Mar 2026 | 4.2K | 2.7% | 6 | 74.1K | 47.2% | 1 | | Apr 2026 | 5.3K | 3% | 6 | 74.1K | 42.6% | 1 | | May 2026 | 4.3K | 2.8% | 6 | 74.1K | 47.7% | 1 | | Jun 2026 | 4.8K | 3.4% | 4 | 60.6K | 43.1% | 1 | | Jul 2026 | 4.1K | 2.9% | 6 | 60.6K | 42.8% | 1 | | Aug 2026 | 4.2K | 3% | 5 | 60.6K | 42.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Liquor Centre’s and Liquorland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Liquor Centre**: Measured on the search terms “liquor centre”, “liquor centre albany highway”, “liquor centre co nz”, “liquor centre near me”, “liquor centre nz”, “liquor centre online”, “liquorcentre”, “massey road liquor centre”, “the liquor centre” and “thoroughbred liquor centre”, summed into one figure. - **Liquorland**: Measured on the search terms “Liquorland”, “liquorland beer”, “liquorland liquor store” and “liquorland wine”, summed into one figure. - [Liquor Centre profile](/demand/nz/brands/liquor-centre) - [Liquorland profile](/demand/nz/brands/liquorland) - [All liquor retailers in New Zealand](/demand/nz/categories/nz-liquor-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Liquor Centre or Liquorland? In August 2026, Liquorland had more branded searches than Liquor Centre among liquor retailers in New Zealand. Liquorland was estimated to have 60.6K branded searches compared to Liquor Centre’s 4.2K, and held a 42.9% Share of Search versus Liquor Centre’s 3%. ## Cite this page Brandwave. "Liquor Centre vs Liquorland: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/liquor-centre-vs-liquorland This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/liquor-centre-vs-liquorland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.