--- title: "Liquitex vs Winsor & Newton: Which is searched more in New Zealand?" description: "Is Liquitex or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/liquitex-vs-winsor-and-newton" publisher: "Brandwave" --- # Liquitex vs Winsor & Newton: Which is searched more in New Zealand? Is Liquitex or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Liquitex and Winsor & Newton - **Competitive set**: Art supply brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Liquitex Share of Search**: 0.89% - **Winsor & Newton Share of Search**: 2.7% ## Is Liquitex or Winsor & Newton more popular in search? - In September 2026, Winsor & Newton had more branded searches than Liquitex among art supply brands in New Zealand. Winsor & Newton had about 270 branded searches, while Liquitex had 90. Winsor & Newton made up 2.7% of all art supply brand searches we track, and Liquitex accounted for 0.89%. - Winsor & Newton was ahead of Liquitex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Liquitex’s share of searches among art supply brands in New Zealand moved from 1.1% to 0.89%, and its estimated monthly branded searches held steady at 90. - Across the 12 months ending September 2026, Winsor & Newton’s share of searches among art supply brands in New Zealand moved from 3.4% to 2.7%, and its estimated monthly branded searches held steady at 270. ## Top art supply brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Liquitex and Winsor & Newton were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Winsor & Newton was listed before Liquitex in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mont Marte | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Posca | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Derwent | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Liquitex | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Crayola | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Copic | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prismacolor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art supply brands - Asked ChatGPT "Which art supply brand should I buy in New Zealand?": 1. Mont Marte, 2. Winsor & Newton, 3. Derwent, 4. Liquitex, 5. Faber-Castell - Asked ChatGPT "What are the best art supply brands in New Zealand?": 1. Winsor & Newton, 2. Faber-Castell, 3. Liquitex, 4. Derwent, 5. Mont Marte - Asked ChatGPT "What's the best art supply brand in New Zealand for painting and drawing?": 1. Mont Marte, 2. Derwent, 3. Liquitex, 4. Faber-Castell, 5. Winsor & Newton - Searched Google, AI Overview "art supplies nz": 1. Mont Marte, 2. Posca, 3. Crayola, 4. Winsor & Newton, 5. Liquitex - Searched Google, AI Overview "drawing supplies nz": 1. Posca, 2. Faber-Castell, 3. Copic Not named in any answer: Pentel and Prismacolor. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand art supply brands in September 2026? Neither Liquitex nor Winsor & Newton moved beyond provider rounding among art supply brands in Sep 2026. ## Month by month | Month | Liquitex estimated searches | Liquitex Share of Search | Liquitex rank | Winsor & Newton estimated searches | Winsor & Newton Share of Search | Winsor & Newton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 1.1% | 9 | 270 | 3.4% | 8 | | Nov 2025 | 90 | 0.9% | 9 | 270 | 2.7% | 8 | | Dec 2025 | 110 | 1% | 9 | 270 | 2.5% | 8 | | Jan 2026 | 140 | 1.7% | 9 | 330 | 3.9% | 7 | | Feb 2026 | 110 | 1.4% | 9 | 210 | 2.7% | 8 | | Mar 2026 | 90 | 0.93% | 9 | 270 | 2.8% | 8 | | Apr 2026 | 90 | 0.85% | 9 | 270 | 2.6% | 8 | | May 2026 | 110 | 0.97% | 9 | 270 | 2.4% | 8 | | Jun 2026 | 110 | 1% | 9 | 270 | 2.5% | 8 | | Jul 2026 | 140 | 1.3% | 9 | 270 | 2.6% | 8 | | Aug 2026 | 140 | 1.3% | 9 | 330 | 3.2% | 8 | | Sep 2026 | 90 | 0.89% | 9 | 270 | 2.7% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Liquitex’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Liquitex**: Measured on the search term “liquitex”. - **Winsor & Newton**: Measured on the search terms “winsor & newton”, “winsor newton”, “winsor newton pencils” and “winsornewton”, summed into one figure. - [Liquitex profile](/demand/nz/brands/liquitex) - [Winsor & Newton profile](/demand/nz/brands/winsor-and-newton) - [All art supply brands in New Zealand](/demand/nz/categories/nz-art-supply-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Liquitex or Winsor & Newton more popular in search? In September 2026, Winsor & Newton had more branded searches than Liquitex among art supply brands in New Zealand. Winsor & Newton had about 270 branded searches, while Liquitex had 90. Winsor & Newton made up 2.7% of all art supply brand searches we track, and Liquitex accounted for 0.89%. ## Cite this page Brandwave. "Liquitex vs Winsor & Newton: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/liquitex-vs-winsor-and-newton This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/liquitex-vs-winsor-and-newton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.