---
title: "Liquid Nails vs Selleys: Which is searched more in New Zealand?"
description: "Is Liquid Nails or Selleys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/liquid-nails-vs-selleys"
publisher: "Brandwave"
---

# Liquid Nails vs Selleys: Which is searched more in New Zealand?

Is Liquid Nails or Selleys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Liquid Nails and Selleys
- **Competitive set**: Adhesive and sealant brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Liquid Nails Share of Search**: 18.5%
- **Selleys Share of Search**: 18.5%

## Is Liquid Nails or Selleys more popular in search?

- In September 2026, Liquid Nails and Selleys were level in searches among adhesive and sealant brands in New Zealand, with an estimated 1.3K branded searches each, at 18.5% of the total each.
- The lead changed hands 2 times in the 12 months ending September 2026: Liquid Nails took it in June 2026, Selleys took it in August 2026.
- Across the 12 months ending September 2026, Liquid Nails’ share of searches among adhesive and sealant brands in New Zealand moved from 17.7% to 18.5%, and its estimated monthly branded searches moved from 1.1K to 1.3K.
- Across the 12 months ending September 2026, Selleys’ share of searches among adhesive and sealant brands in New Zealand moved from 18.9% to 18.5%, and its estimated monthly branded searches moved from 1.2K to 1.3K.

## Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Liquid Nails and Selleys showed up in all five answers. Selleys was listed before Liquid Nails in four of them.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Selleys | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Gorilla Glue | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Bostik | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Liquid Nails | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| Loctite | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Araldite | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Holdfast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Parfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tarzan's Grip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about adhesive and sealant brands

- Asked ChatGPT "Which adhesive and sealant brand should I buy in New Zealand?": 1. Selleys, 2. Sika, 3. Bostik, 4. Liquid Nails
- Asked ChatGPT "What are the best adhesive and sealant brands in New Zealand?": 1. Sika, 2. Selleys, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite
- Asked ChatGPT "What's the best adhesive and sealant brand in New Zealand for home repairs?": 1. Selleys, 2. Sika, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite
- Searched Google, AI Overview "best glue brand": 1. Loctite, 2. Gorilla Glue, 3. Selleys, 4. Liquid Nails
- Searched Google, AI Overview "construction adhesive nz": 1. Liquid Nails, 2. Selleys, 3. Gorilla Glue, 4. Bostik, 5. Sika

Not named in any answer: Holdfast, Parfix and Tarzan's Grip.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand adhesive and sealant brands in September 2026?

- In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches.
- Estimated monthly branded searches for Liquid Nails in New Zealand rose 14.7% over 12 measured months, from 1.1K to 1.3K in September 2026.

## Month by month

| Month | Liquid Nails estimated searches | Liquid Nails Share of Search | Liquid Nails rank | Selleys estimated searches | Selleys Share of Search | Selleys rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 17.7% | 3 | 1.2K | 18.9% | 2 |
| Nov 2025 | 1K | 18.1% | 2 | 1.1K | 19% | 1 |
| Dec 2025 | 900 | 16.6% | 4 | 1.1K | 19.7% | 1 |
| Jan 2026 | 1.1K | 19.2% | 2 | 1.2K | 20.2% | 1 |
| Feb 2026 | 1K | 18.1% | 2 | 1K | 18.2% | 1 |
| Mar 2026 | 1K | 17.2% | 2 | 1.1K | 18.9% | 1 |
| Apr 2026 | 1.1K | 18.3% | 2 | 1.2K | 21.4% | 1 |
| May 2026 | 1K | 17.8% | 2 | 1.2K | 20.2% | 1 |
| Jun 2026 | 1.3K | 20.9% | 1 | 1.1K | 19% | 2 |
| Jul 2026 | 1.2K | 19.9% | 1 | 1.1K | 18.3% | 2 |
| Aug 2026 | 1.2K | 18.5% | 3 | 1.2K | 18.8% | 2 |
| Sep 2026 | 1.3K | 18.5% | 3 | 1.3K | 18.5% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Liquid Nails’ and Selleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Liquid Nails**: Measured on the search terms “buy liquid nails”, “cleaning liquid nails”, “construction liquid nails”, “drywall liquid nails”, “extreme liquid nails”, “glue liquid nails”, “gorilla liquid nails”, “instant liquid nails”, “liquid nails”, “liquid nails acrylic”, “liquid nails aluminum”, “liquid nails construction”, “liquid nails extreme”, “liquid nails flooring”, “liquid nails foamboard”, “liquid nails for”, “liquid nails frp”, “liquid nails fuzeit”, “liquid nails interior”, “liquid nails landscape”, “liquid nails max”, “liquid nails poly”, “liquid nails projects”, “liquid nails pvc”, “liquid nails roof”, “liquid nails sausage”, “liquid nails solvent”, “liquid nails spray”, “liquid nails subfloor”, “liquid nails tape”, “liquid nails tub”, “liquid nails types”, “liquid nails voc”, “liquid-nails”, “poly liquid nails”, “sand liquid nails” and “selleys liquid nails”, summed into one figure.
- **Selleys**: Measured on the search terms “armour flex selleys”, “ezi press selleys”, “ezy glide selleys”, “flexiseal selleys”, “mortar works selleys”, “plasti bond selleys”, “sealant selleys”, “selleys”, “selleys 308”, “selleys 401”, “selleys 401 silicone”, “selleys adhesives”, “selleys araldite”, “selleys knead it”, “selleys kwik grip”, “selleys marine flex”, “selleys power grip”, “selleys products”, “selleys quick grip”, “selleys sealant”, “selleys silicone”, “selleys silicone sealant”, “selleys spakfilla”, “selleys storm sealant” and “selleys super cloth”, summed into one figure.

- [Liquid Nails profile](/demand/nz/brands/liquid-nails)
- [Selleys profile](/demand/nz/brands/selleys)
- [All adhesive and sealant brands in New Zealand](/demand/nz/categories/nz-adhesive-and-sealant-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Liquid Nails or Selleys more popular in search?

In September 2026, Liquid Nails and Selleys were level in searches among adhesive and sealant brands in New Zealand, with an estimated 1.3K branded searches each, at 18.5% of the total each.

## Cite this page

Brandwave. "Liquid Nails vs Selleys: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/liquid-nails-vs-selleys

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/liquid-nails-vs-selleys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.