--- title: "Lipton vs Zealong: Which is searched more in New Zealand?" description: "Is Lipton or Zealong more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lipton-vs-zealong" publisher: "Brandwave" --- # Lipton vs Zealong: Which is searched more in New Zealand? Is Lipton or Zealong more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lipton and Zealong - **Competitive set**: Tea brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lipton Share of Search**: 4.7% - **Zealong Share of Search**: 6% ## Is Lipton or Zealong more popular in search? - In September 2026, Zealong had more branded searches than Lipton among tea brands in New Zealand. Zealong had about 880 branded searches, while Lipton had 690. Zealong made up 6% of all tea brand searches we track, and Lipton accounted for 4.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Lipton took it in August 2026, Zealong took it in September 2026. - Across the 12 months ending September 2026, Lipton’s share of searches among tea brands in New Zealand moved from 3.9% to 4.7%, and its estimated monthly branded searches moved from 540 to 690. - Across the 12 months ending September 2026, Zealong’s share of searches among tea brands in New Zealand moved from 9.3% to 6%, and its estimated monthly branded searches moved from 1.3K to 880. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zealong appeared in all five answers. Lipton did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zealong | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bell Tea | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dilmah | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Tea Total | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Healtheries | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Twinings | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Stir Tea | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | T2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pukka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lipton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "Which tea brand should I buy in New Zealand?": 1. Dilmah, 2. Zealong, 3. Bell Tea, 4. Tea Total - Asked ChatGPT "What are the best tea brands in New Zealand?": 1. Zealong, 2. Tea Total, 3. Bell Tea, 4. Dilmah, 5. Stir Tea - Asked ChatGPT "What's the best tea brand in New Zealand for everyday drinking?": 1. Dilmah, 2. Bell Tea, 3. Twinings, 4. Tea Total, 5. Zealong - Searched Google, AI Overview "tea brands nz": 1. Zealong, 2. Bell Tea, 3. Healtheries, 4. Tea Total, 5. Stir Tea - Searched Google, AI Overview "tea nz": 1. Zealong, 2. Tea Total Not named in any answer: T2, Pukka and Lipton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tea brands in September 2026? - In September 2026, Pukka overtook Lipton and Zealong to rank 6th among tea brands in New Zealand, with 6.7% of the searches. - In September 2026, Lipton lost share of searches among tea brands in New Zealand, from 6.5% to 4.7%. - Estimated monthly branded searches for Zealong in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026. ## Month by month | Month | Lipton estimated searches | Lipton Share of Search | Lipton rank | Zealong estimated searches | Zealong Share of Search | Zealong rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 540 | 3.9% | 8 | 1.3K | 9.3% | 5 | | Nov 2025 | 540 | 3.5% | 8 | 1.3K | 8.5% | 5 | | Dec 2025 | 450 | 2.8% | 8 | 1.6K | 10% | 5 | | Jan 2026 | 560 | 4.1% | 8 | 1.6K | 11.8% | 5 | | Feb 2026 | 570 | 5.1% | 7 | 1.3K | 11.6% | 5 | | Mar 2026 | 620 | 4.9% | 9 | 1K | 7.8% | 5 | | Apr 2026 | 530 | 4.2% | 8 | 1K | 7.8% | 5 | | May 2026 | 590 | 3.7% | 9 | 1.6K | 10% | 6 | | Jun 2026 | 640 | 4.2% | 9 | 1K | 6.6% | 6 | | Jul 2026 | 720 | 5% | 8 | 1K | 6.9% | 6 | | Aug 2026 | 1K | 6.5% | 6 | 880 | 5.7% | 7 | | Sep 2026 | 690 | 4.7% | 8 | 880 | 6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Lipton’s and Zealong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lipton**: Measured on the search terms “lipton ice tea”, “lipton peach tea”, “lipton tea”, “lipton tea bags” and “tea powder lipton”, summed into one figure. - **Zealong**: Measured on the search term “zealong”. - [Lipton profile](/demand/nz/brands/lipton) - [Zealong profile](/demand/nz/brands/zealong) - [All tea brands in New Zealand](/demand/nz/categories/nz-tea-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lipton or Zealong more popular in search? In September 2026, Zealong had more branded searches than Lipton among tea brands in New Zealand. Zealong had about 880 branded searches, while Lipton had 690. Zealong made up 6% of all tea brand searches we track, and Lipton accounted for 4.7%. ## Cite this page Brandwave. "Lipton vs Zealong: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lipton-vs-zealong This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lipton-vs-zealong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.