--- title: "Lipton vs t leaf T: Which is more popular in New Zealand?" description: "Is Lipton or t leaf T more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lipton-vs-t-leaf-t" publisher: "Brandwave" --- # Lipton vs t leaf T: Which is more popular in New Zealand? Is Lipton or t leaf T more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lipton and t leaf T - **Competitive set**: Tea brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Lipton Share of Search**: 3.1% - **t leaf T Share of Search**: 2.8% ## Is Lipton or t leaf T more popular in search? - In October 2026, Lipton and t leaf T were level in searches among tea brands in New Zealand, with an estimated 430 versus 390 branded searches, at 3.1% and 2.8% of the total. - The lead changed hands once in the 12 months ending October 2026: Lipton took it in February 2026. - Across the 12 months ending October 2026, Lipton’s share of searches among tea brands in New Zealand moved from 1.7% to 3.1%, and its estimated monthly branded searches moved from 280 to 430. - Across the 12 months ending October 2026, t leaf T’s share of searches among tea brands in New Zealand moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 590 to 390. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, t leaf T was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lipton did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zealong | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bell Tea | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tea Total | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dilmah | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Healtheries | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Twinings | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Stir Tea | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | t leaf T | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | T2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pukka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Webster’s Tea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lipton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "Which tea brand should I buy in New Zealand?": 1. Dilmah, 2. Zealong, 3. Bell Tea, 4. Tea Total - Asked ChatGPT "What are the best tea brands in New Zealand?": 1. Zealong, 2. Tea Total, 3. Bell Tea, 4. Dilmah, 5. Stir Tea - Asked ChatGPT "What's the best tea brand in New Zealand for everyday drinking?": 1. Dilmah, 2. Bell Tea, 3. Twinings, 4. Tea Total, 5. Zealong - Searched Google, AI Overview "tea brands nz": 1. Zealong, 2. Bell Tea, 3. Healtheries, 4. Tea Total, 5. t leaf T, 6. Stir Tea - Searched Google, AI Overview "tea nz": 1. Zealong, 2. Tea Total Not named in any answer: T2, Pukka, Webster’s Tea and Lipton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tea brands in October 2026? - In October 2026, t leaf T gained share of searches among tea brands in New Zealand, from 2.1% to 2.8%. - Estimated monthly branded searches for Lipton in New Zealand rose 53.6% over 12 measured months, from 280 to 430 in October 2026. ## How has branded search for Lipton and t leaf T changed in New Zealand over the last 12 months? | Month | Lipton estimated searches | Lipton Share of Search | Lipton rank | t leaf T estimated searches | t leaf T Share of Search | t leaf T rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 280 | 1.7% | 11 | 590 | 3.6% | 8 | | Dec 2025 | 210 | 1.2% | 12 | 390 | 2.3% | 10 | | Jan 2026 | 300 | 2.1% | 11 | 320 | 2.2% | 10 | | Feb 2026 | 300 | 2.6% | 10 | 210 | 1.8% | 11 | | Mar 2026 | 370 | 2.8% | 10 | 210 | 1.6% | 11 | | Apr 2026 | 320 | 2.4% | 10 | 260 | 1.9% | 11 | | May 2026 | 350 | 2.1% | 10 | 260 | 1.5% | 11 | | Jun 2026 | 400 | 2.5% | 10 | 210 | 1.3% | 11 | | Jul 2026 | 470 | 3.1% | 10 | 260 | 1.7% | 11 | | Aug 2026 | 710 | 4.3% | 9 | 320 | 1.9% | 11 | | Sep 2026 | 430 | 2.8% | 10 | 320 | 2.1% | 11 | | Oct 2026 | 430 | 3.1% | 10 | 390 | 2.8% | 11 | ## How are Lipton’s and t leaf T’s branded searches counted? Brandwave collects information about searches that people make online using Lipton’s and t leaf T’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lipton**: Measured on the search terms “lipton tea” and “lipton tea bags”, summed into one figure. - **t leaf T**: Measured on the search term “t leaf t”. - [Lipton profile](/demand/nz/brands/lipton) - [t leaf T profile](/demand/nz/brands/t-leaf-t) - [All tea brands in New Zealand](/demand/nz/categories/nz-tea-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lipton or t leaf T more popular in search? In October 2026, Lipton and t leaf T were level in searches among tea brands in New Zealand, with an estimated 430 versus 390 branded searches, at 3.1% and 2.8% of the total. ## Cite this page Brandwave. "Lipton vs t leaf T: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/lipton-vs-t-leaf-t This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lipton-vs-t-leaf-t. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.