---
title: "Linktree vs Lnk.Bio: Which is searched more in New Zealand?"
description: "Is Linktree or Lnk.Bio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Link in bio tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/linktree-vs-lnk-bio"
publisher: "Brandwave"
---

# Linktree vs Lnk.Bio: Which is searched more in New Zealand?

Is Linktree or Lnk.Bio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Link in bio tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Linktree and Lnk.Bio
- **Competitive set**: Link in bio tools
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Linktree Share of Search**: 69.7%
- **Lnk.Bio Share of Search**: 0.13%

## Is Linktree or Lnk.Bio more popular in search?

- In September 2026, Linktree had more branded searches than Lnk.Bio among link in bio tools in New Zealand. Linktree had about 5,400 branded searches, while Lnk.Bio had 10. Linktree made up 69.7% of all link in bio tool searches we track, and Lnk.Bio accounted for 0.13%.
- Linktree was ahead of Lnk.Bio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Linktree’s share of searches among link in bio tools in New Zealand moved from 67.6% to 69.7%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Lnk.Bio’s share of searches among link in bio tools in New Zealand held steady at 0.13%, and its estimated monthly branded searches held steady at 10.

## Top link in bio tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Linktree appeared in all five answers. Lnk.Bio was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Linktree was listed before Lnk.Bio in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Linktree | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Beacons | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Milkshake | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Lnk.Bio | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Carrd | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Stan Store | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Later Linkin.bio | 7th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about link in bio tools

- Asked ChatGPT "Which link in bio tool should I use in New Zealand?": 1. Linktree, 2. Beacons, 3. Stan Store, 4. Lnk.Bio
- Asked ChatGPT "What are the best link in bio tools in New Zealand?": 1. Linktree, 2. Beacons, 3. Carrd, 4. Milkshake, 5. Lnk.Bio, 6. Later Linkin.bio
- Asked ChatGPT "What's the best link in bio tool in New Zealand for social profile links?": 1. Linktree, 2. Beacons, 3. Carrd
- Searched Google, AI Overview "link in bio tool": 1. Linktree, 2. Beacons, 3. Milkshake, 4. Later Linkin.bio
- Searched Google, AI Overview "best link in bio": 1. Linktree, 2. Beacons, 3. Lnk.Bio, 4. Milkshake

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand link in bio tools in September 2026?

- In September 2026, Linktree gained share of searches among link in bio tools in New Zealand, from 67% to 69.7%.

## Month by month

| Month | Linktree estimated searches | Linktree Share of Search | Linktree rank | Lnk.Bio estimated searches | Lnk.Bio Share of Search | Lnk.Bio rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 67.6% | 1 | 10 | 0.13% | 7 |
| Nov 2025 | 5.4K | 69.1% | 1 | 20 | 0.26% | 6 |
| Dec 2025 | 4.4K | 62.3% | 1 | 10 | 0.14% | 7 |
| Jan 2026 | 5.4K | 61% | 1 | 10 | 0.11% | 7 |
| Feb 2026 | 5.4K | 66.7% | 1 | 20 | 0.25% | 6 |
| Mar 2026 | 6.6K | 68.5% | 1 | 20 | 0.21% | 6 |
| Apr 2026 | 5.4K | 64.2% | 1 | 10 | 0.12% | 7 |
| May 2026 | 5.4K | 65.7% | 1 | 10 | 0.12% | 6 |
| Jun 2026 | 5.4K | 66.2% | 1 | 10 | 0.12% | 7 |
| Jul 2026 | 5.4K | 69.1% | 1 | 10 | 0.13% | 7 |
| Aug 2026 | 5.4K | 67% | 1 | 20 | 0.25% | 6 |
| Sep 2026 | 5.4K | 69.7% | 1 | 10 | 0.13% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Linktree’s and Lnk.Bio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Linktree**: Measured on the search terms “linktr ee” and “linktree”, summed into one figure.
- **Lnk.Bio**: Measured on the search term “lnk bio”.

- [Linktree profile](/demand/nz/brands/linktree)
- [Lnk.Bio profile](/demand/nz/brands/lnk-bio)
- [All link in bio tools in New Zealand](/demand/nz/categories/nz-link-in-bio-tools): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Linktree or Lnk.Bio more popular in search?

In September 2026, Linktree had more branded searches than Lnk.Bio among link in bio tools in New Zealand. Linktree had about 5,400 branded searches, while Lnk.Bio had 10. Linktree made up 69.7% of all link in bio tool searches we track, and Lnk.Bio accounted for 0.13%.

## Cite this page

Brandwave. "Linktree vs Lnk.Bio: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/linktree-vs-lnk-bio

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/linktree-vs-lnk-bio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
