--- title: "LinkedIn vs SEEK: Which is searched more in New Zealand?" description: "Is LinkedIn or SEEK more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the job boards set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/linkedin-vs-seek" publisher: "Brandwave" --- # LinkedIn vs SEEK: Which is searched more in New Zealand? Is LinkedIn or SEEK more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the job boards set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LinkedIn and SEEK - **Competitive set**: job boards - **Market**: New Zealand - **Month measured**: Sep 2026 - **LinkedIn Share of Search**: 20% - **SEEK Share of Search**: 56.7% ## Is LinkedIn or SEEK more popular in search? - In September 2026, SEEK had more branded searches than LinkedIn among job boards in New Zealand. SEEK had about 472,000 branded searches, while LinkedIn had 166,000. SEEK made up 56.7% of all job board searches we track, and LinkedIn accounted for 20%. - SEEK was ahead of LinkedIn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LinkedIn’s share of searches among job boards in New Zealand moved from 27.3% to 20%, and its estimated monthly branded searches moved from 203K to 166K. - Across the 12 months ending September 2026, SEEK’s share of searches among job boards in New Zealand moved from 44.2% to 56.7%, and its estimated monthly branded searches moved from 328K to 472K. ## Top job boards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SEEK was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LinkedIn was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SEEK was listed before LinkedIn in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trade Me Jobs | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Indeed | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SEEK | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | LinkedIn | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Student Job Search | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Jora | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Sidekicker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Backpacker Board | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Do Good Jobs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MyJobSpace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about job boards - Asked ChatGPT "Which job site should I use in New Zealand?": 1. SEEK, 2. Trade Me Jobs, 3. Indeed, 4. LinkedIn, 5. Student Job Search - Asked ChatGPT "What are the best job sites in New Zealand?": 1. Trade Me Jobs, 2. LinkedIn, 3. Indeed, 4. Jora, 5. Student Job Search, 6. SEEK - Asked ChatGPT "What's the best job site in New Zealand for a new job?": 1. SEEK, 2. Trade Me Jobs, 3. LinkedIn, 4. Indeed, 5. Student Job Search - Searched Google, AI Overview "job sites nz": 1. Trade Me Jobs, 2. Indeed, 3. Student Job Search - Searched Google, AI Overview "part time jobs nz": 1. SEEK, 2. Trade Me Jobs, 3. Student Job Search Not named in any answer: Sidekicker, Backpacker Board, Do Good Jobs and MyJobSpace. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand job boards in September 2026? - In September 2026, SEEK gained share of searches among job boards in New Zealand, from 55.1% to 56.7%. - In September 2026, LinkedIn lost share of searches among job boards in New Zealand, from 23.4% to 20%. ## Month by month | Month | LinkedIn estimated searches | LinkedIn Share of Search | LinkedIn rank | SEEK estimated searches | SEEK Share of Search | SEEK rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 203K | 27.3% | 2 | 328K | 44.2% | 1 | | Nov 2025 | 166K | 22.9% | 2 | 328K | 45.2% | 1 | | Dec 2025 | 136K | 24.1% | 2 | 264K | 46.8% | 1 | | Jan 2026 | 166K | 21.7% | 2 | 390K | 50.9% | 1 | | Feb 2026 | 166K | 24.2% | 2 | 319K | 46.4% | 1 | | Mar 2026 | 203K | 25.1% | 2 | 390K | 48.3% | 1 | | Apr 2026 | 167K | 24.9% | 2 | 319K | 47.8% | 1 | | May 2026 | 167K | 22% | 2 | 390K | 51.6% | 1 | | Jun 2026 | 167K | 22.5% | 2 | 395K | 53.3% | 1 | | Jul 2026 | 167K | 22.6% | 2 | 395K | 53.6% | 1 | | Aug 2026 | 203K | 23.4% | 2 | 477K | 55.1% | 1 | | Sep 2026 | 166K | 20% | 2 | 472K | 56.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using LinkedIn’s and SEEK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LinkedIn**: Measured on the search terms “linkedin”, “linkedin advertising”, “linkedin advertising management”, “linkedin business manager”, “linkedin campaign management”, “linkedin clm”, “linkedin company page”, “linkedin profile”, “linkedin recruiter”, “linkedin sales navigator” and “linkedin search”, summed into one figure. - **SEEK**: Measured on the search terms “jobs at seek”, “jobs in seek”, “jobs on seek”, “jobs seek”, “jobs with seek”, “SEEK”, “seek app”, “seek for jobs”, “seek job” and “seek jobs”, summed into one figure. - [LinkedIn profile](/demand/nz/brands/linkedin) - [SEEK profile](/demand/nz/brands/seek) - [All job boards in New Zealand](/demand/nz/categories/nz-job-boards): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LinkedIn or SEEK more popular in search? In September 2026, SEEK had more branded searches than LinkedIn among job boards in New Zealand. SEEK had about 472,000 branded searches, while LinkedIn had 166,000. SEEK made up 56.7% of all job board searches we track, and LinkedIn accounted for 20%. ## Cite this page Brandwave. "LinkedIn vs SEEK: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/linkedin-vs-seek This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/linkedin-vs-seek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.