---
title: "LinkedIn Learning vs Open Polytechnic: Which is searched more in New Zealand?"
description: "Is LinkedIn Learning or Open Polytechnic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/linkedin-learning-vs-open-polytechnic"
publisher: "Brandwave"
---

# LinkedIn Learning vs Open Polytechnic: Which is searched more in New Zealand?

Is LinkedIn Learning or Open Polytechnic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LinkedIn Learning and Open Polytechnic
- **Competitive set**: Online learning platforms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **LinkedIn Learning Share of Search**: 3.8%
- **Open Polytechnic Share of Search**: 64.2%

## Is LinkedIn Learning or Open Polytechnic more popular in search?

- In September 2026, Open Polytechnic had more branded searches than LinkedIn Learning among online learning platforms in New Zealand. Open Polytechnic had about 42,100 branded searches, while LinkedIn Learning had 2,460. Open Polytechnic made up 64.2% of all online learning platform searches we track, and LinkedIn Learning accounted for 3.8%.
- Open Polytechnic was ahead of LinkedIn Learning in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LinkedIn Learning’s share of searches among online learning platforms in New Zealand moved from 4.1% to 3.8%, and its estimated monthly branded searches moved from 2.9K to 2.5K.
- Across the 12 months ending September 2026, Open Polytechnic’s share of searches among online learning platforms in New Zealand moved from 60% to 64.2%, and its estimated monthly branded searches moved from 42.9K to 42.1K.

## Top online learning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LinkedIn Learning was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Open Polytechnic was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LinkedIn Learning and Open Polytechnic were each listed first in two of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Coursera | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Open Polytechnic | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| LinkedIn Learning | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Udemy | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| edX | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Khan Academy | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Skillshare | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| MasterClass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about online learning platforms

- Asked ChatGPT "Which online learning platform should I use in New Zealand?": 1. Open Polytechnic, 2. Coursera, 3. Udemy, 4. LinkedIn Learning, 5. Khan Academy
- Asked ChatGPT "What are the best online learning platforms in New Zealand?": 1. Open Polytechnic, 2. Coursera, 3. LinkedIn Learning, 4. Udemy
- Asked ChatGPT "What's the best online learning platform in New Zealand for learning new skills?": 1. Coursera, 2. Udemy, 3. LinkedIn Learning, 4. edX, 5. Open Polytechnic, 6. Skillshare
- Searched Google, AI Overview "online learning platforms nz": named none of the brands we track
- Searched Google, AI Overview "learn online courses": 1. Coursera, 2. edX, 3. LinkedIn Learning

Not named in any answer: MasterClass.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand online learning platforms in September 2026?

- In September 2026, Open Polytechnic gained share of searches among online learning platforms in New Zealand, from 60.2% to 64.2%.
- In September 2026, LinkedIn Learning lost share of searches among online learning platforms in New Zealand, from 4.3% to 3.8%.

## Month by month

| Month | LinkedIn Learning estimated searches | LinkedIn Learning Share of Search | LinkedIn Learning rank | Open Polytechnic estimated searches | Open Polytechnic Share of Search | Open Polytechnic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 4.1% | 5 | 42.9K | 60% | 1 |
| Nov 2025 | 2.9K | 4.1% | 5 | 42.6K | 59.8% | 1 |
| Dec 2025 | 1.9K | 3.4% | 5 | 34.7K | 62.3% | 1 |
| Jan 2026 | 2.9K | 4.2% | 5 | 42.4K | 60.7% | 1 |
| Feb 2026 | 2.9K | 4.1% | 5 | 42.3K | 59.7% | 1 |
| Mar 2026 | 3.6K | 4.8% | 5 | 42.4K | 56.7% | 1 |
| Apr 2026 | 2.9K | 4.3% | 5 | 42.3K | 61.6% | 1 |
| May 2026 | 2.9K | 4% | 5 | 42.2K | 57.3% | 1 |
| Jun 2026 | 3.7K | 4.9% | 5 | 42.2K | 56.7% | 1 |
| Jul 2026 | 3K | 4.4% | 5 | 42K | 61.7% | 1 |
| Aug 2026 | 3K | 4.3% | 5 | 42K | 60.2% | 1 |
| Sep 2026 | 2.5K | 3.8% | 5 | 42.1K | 64.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using LinkedIn Learning’s and Open Polytechnic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LinkedIn Learning**: Measured on the search terms “linkedin learning”, “linkedin learning certificate”, “linkedinlearning” and “linkedinlearning courses”, summed into one figure.
- **Open Polytechnic**: Measured on the search terms “iqualify open polytechnic”, “my open polytechnic”, “open polytechnic”, “open polytechnic accounting”, “open polytechnic address”, “open polytechnic ece”, “open polytechnic enrolment”, “open polytechnic iqualify”, “open polytechnic psychology”, “openpolytechnic” and “the open polytechnic”, summed into one figure.

- [LinkedIn Learning profile](/demand/nz/brands/linkedin-learning)
- [Open Polytechnic profile](/demand/nz/brands/open-polytechnic)
- [All online learning platforms in New Zealand](/demand/nz/categories/nz-online-learning-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is LinkedIn Learning or Open Polytechnic more popular in search?

In September 2026, Open Polytechnic had more branded searches than LinkedIn Learning among online learning platforms in New Zealand. Open Polytechnic had about 42,100 branded searches, while LinkedIn Learning had 2,460. Open Polytechnic made up 64.2% of all online learning platform searches we track, and LinkedIn Learning accounted for 3.8%.

## Cite this page

Brandwave. "LinkedIn Learning vs Open Polytechnic: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/linkedin-learning-vs-open-polytechnic

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/linkedin-learning-vs-open-polytechnic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.