---
title: "LinkedIn Learning vs MasterClass: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, LinkedIn Learning or MasterClass? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/linkedin-learning-vs-masterclass"
publisher: "Brandwave"
---

# LinkedIn Learning vs MasterClass: Which is more popular by branded search in New Zealand?

Which is more popular in search, LinkedIn Learning or MasterClass? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LinkedIn Learning and MasterClass
- **Competitive set**: Online learning platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **LinkedIn Learning Share of Search**: 10.8%
- **MasterClass Share of Search**: 0.41%

## Which is more popular in search, LinkedIn Learning or MasterClass?

- In August 2026, LinkedIn Learning had more branded searches than MasterClass among online learning platforms in New Zealand. LinkedIn Learning was estimated to have 3.4K branded searches compared to MasterClass’ 130, and held a 10.8% Share of Search versus MasterClass’ 0.41%.
- LinkedIn Learning was ahead of MasterClass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LinkedIn Learning’s estimated Share of Search among online learning platforms in New Zealand moved from 10.5% to 10.8%, and its estimated monthly branded searches moved from 3.3K to 3.4K.
- Across the 11 months ending August 2026, MasterClass’ estimated Share of Search among online learning platforms in New Zealand moved from 0.42% to 0.41%, and its estimated monthly branded searches held steady at 130.

## How did search popularity change for New Zealand online learning platforms in August 2026?

Neither LinkedIn Learning nor MasterClass moved beyond provider rounding among online learning platforms in Aug 2026.

## Month by month

| Month | LinkedIn Learning estimated searches | LinkedIn Learning Share of Search | LinkedIn Learning rank | MasterClass estimated searches | MasterClass Share of Search | MasterClass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.3K | 10.5% | 4 | 130 | 0.42% | 7 |
| Nov 2025 | 3.3K | 10.5% | 4 | 170 | 0.55% | 7 |
| Dec 2025 | 2.2K | 9.4% | 4 | 310 | 1.3% | 7 |
| Jan 2026 | 3.2K | 10.8% | 4 | 180 | 0.6% | 7 |
| Feb 2026 | 3.3K | 10.1% | 4 | 130 | 0.41% | 7 |
| Mar 2026 | 4K | 11.1% | 4 | 90 | 0.25% | 7 |
| Apr 2026 | 3.2K | 11% | 4 | 90 | 0.31% | 7 |
| May 2026 | 3.2K | 9.1% | 4 | 120 | 0.34% | 7 |
| Jun 2026 | 4K | 10.9% | 4 | 130 | 0.35% | 7 |
| Jul 2026 | 3.3K | 10.8% | 4 | 80 | 0.26% | 7 |
| Aug 2026 | 3.4K | 10.8% | 4 | 130 | 0.41% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LinkedIn Learning’s and MasterClass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LinkedIn Learning**: Measured on the search terms “linkedin com”, “linkedin learning”, “linkedin learning certificate”, “linkedin learning cost”, “linkedin learning nz”, “linkedin learning online”, “linkedin learning online courses”, “linkedinlearning” and “linkedinlearning courses”, summed into one figure.
- **MasterClass**: Measured on the search terms “masterclass certificate”, “masterclass com”, “masterclass courses”, “masterclass online” and “masterclass subscription”, summed into one figure.

- [LinkedIn Learning profile](/demand/nz/brands/linkedin-learning)
- [MasterClass profile](/demand/nz/brands/masterclass)
- [All online learning platforms in New Zealand](/demand/nz/categories/nz-online-learning-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LinkedIn Learning or MasterClass?

In August 2026, LinkedIn Learning had more branded searches than MasterClass among online learning platforms in New Zealand. LinkedIn Learning was estimated to have 3.4K branded searches compared to MasterClass’ 130, and held a 10.8% Share of Search versus MasterClass’ 0.41%.

## Cite this page

Brandwave. "LinkedIn Learning vs MasterClass: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/linkedin-learning-vs-masterclass

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/linkedin-learning-vs-masterclass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.