--- title: "Line 7 vs Stoney Creek: Which is searched more in New Zealand?" description: "Is Line 7 or Stoney Creek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/line-7-vs-stoney-creek" publisher: "Brandwave" --- # Line 7 vs Stoney Creek: Which is searched more in New Zealand? Is Line 7 or Stoney Creek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Line 7 and Stoney Creek - **Competitive set**: Farm clothing brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Line 7 Share of Search**: 1.5% - **Stoney Creek Share of Search**: 23.9% ## Is Line 7 or Stoney Creek more popular in search? - In September 2026, Stoney Creek had more branded searches than Line 7 among farm clothing brands in New Zealand. Stoney Creek had about 9,900 branded searches, while Line 7 had 600. Stoney Creek made up 23.9% of all farm clothing brand searches we track, and Line 7 accounted for 1.5%. - Stoney Creek was ahead of Line 7 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Line 7’s share of searches among farm clothing brands in New Zealand held steady at 1.5%, and its estimated monthly branded searches moved from 560 to 600. - Across the 12 months ending September 2026, Stoney Creek’s share of searches among farm clothing brands in New Zealand moved from 21.4% to 23.9%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top farm clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Stoney Creek was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Line 7 was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Stoney Creek was listed before Line 7 in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stoney Creek | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Kaiwaka | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Swanndri | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Swazi | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Betacraft | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Line 7 | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about farm clothing brands - Asked ChatGPT "Which farm clothing brand should I buy in New Zealand?": 1. Swanndri, 2. Stoney Creek, 3. Kaiwaka, 4. Line 7 - Asked ChatGPT "What are the best farm clothing brands in New Zealand?": 1. Swanndri, 2. Stoney Creek, 3. Kaiwaka, 4. Betacraft - Asked ChatGPT "What's the best farm clothing brand in New Zealand for wet weather work?": 1. Stoney Creek, 2. Swazi, 3. Kaiwaka - Searched Google, AI Overview "farm clothing nz": 1. Kaiwaka, 2. Swazi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand farm clothing brands in September 2026? - In September 2026, Stoney Creek gained share of searches among farm clothing brands in New Zealand, from 21.8% to 23.9%. ## Month by month | Month | Line 7 estimated searches | Line 7 Share of Search | Line 7 rank | Stoney Creek estimated searches | Stoney Creek Share of Search | Stoney Creek rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 560 | 1.5% | 6 | 8.1K | 21.4% | 3 | | Nov 2025 | 650 | 1.3% | 6 | 12.1K | 23.9% | 2 | | Dec 2025 | 600 | 1.2% | 5 | 9.9K | 20.4% | 3 | | Jan 2026 | 600 | 1.6% | 5 | 8.1K | 21% | 3 | | Feb 2026 | 490 | 1.4% | 6 | 8.1K | 22.4% | 3 | | Mar 2026 | 740 | 1.5% | 6 | 12.1K | 24.1% | 2 | | Apr 2026 | 800 | 1.2% | 6 | 14.8K | 23% | 2 | | May 2026 | 740 | 1.1% | 6 | 14.8K | 22.9% | 2 | | Jun 2026 | 850 | 1.1% | 6 | 18.1K | 24.5% | 2 | | Jul 2026 | 740 | 1.2% | 6 | 14.8K | 23.4% | 2 | | Aug 2026 | 710 | 1.3% | 6 | 12.1K | 21.8% | 2 | | Sep 2026 | 600 | 1.5% | 6 | 9.9K | 23.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Line 7’s and Stoney Creek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Line 7**: Measured on the search terms “line 7” and “line 7 clothing”, summed into one figure. - **Stoney Creek**: Measured on the search terms “stoney creek” and “stoneycreek”, summed into one figure. - [Line 7 profile](/demand/nz/brands/line-7) - [Stoney Creek profile](/demand/nz/brands/stoney-creek) - [All farm clothing brands in New Zealand](/demand/nz/categories/nz-farm-clothing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Line 7 or Stoney Creek more popular in search? In September 2026, Stoney Creek had more branded searches than Line 7 among farm clothing brands in New Zealand. Stoney Creek had about 9,900 branded searches, while Line 7 had 600. Stoney Creek made up 23.9% of all farm clothing brand searches we track, and Line 7 accounted for 1.5%. ## Cite this page Brandwave. "Line 7 vs Stoney Creek: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/line-7-vs-stoney-creek This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/line-7-vs-stoney-creek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.