--- title: "Lindt vs Toblerone: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lindt or Toblerone? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lindt-vs-toblerone" publisher: "Brandwave" --- # Lindt vs Toblerone: Which is more popular by branded search in New Zealand? Which is more popular in search, Lindt or Toblerone? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lindt and Toblerone - **Competitive set**: Chocolate brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lindt Share of Search**: 7.4% - **Toblerone Share of Search**: 6% ## Which is more popular in search, Lindt or Toblerone? - In August 2026, Lindt had more branded searches than Toblerone among chocolate brands in New Zealand. Lindt was estimated to have 7.3K branded searches compared to Toblerone’s 5.9K, and held a 7.4% Share of Search versus Toblerone’s 6%. - Lindt was ahead of Toblerone in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate brands in New Zealand moved from 9.1% to 7.4%, and its estimated monthly branded searches moved from 7.8K to 7.3K. - Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands in New Zealand moved from 5.7% to 6%, and its estimated monthly branded searches moved from 4.8K to 5.9K. ## How did search popularity change for New Zealand chocolate brands in August 2026? - In August 2026, Ferrero Rocher overtook Lindt to rank 3rd among chocolate brands in New Zealand, at 8.5%. - In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%. - Lindt’s estimated Share of Search among chocolate brands in New Zealand has lost ground for 3 months in a row, from 8.9% to 7.4% in August 2026. ## Month by month | Month | Lindt estimated searches | Lindt Share of Search | Lindt rank | Toblerone estimated searches | Toblerone Share of Search | Toblerone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.8K | 9.1% | 3 | 4.8K | 5.7% | 6 | | Nov 2025 | 10.8K | 10.4% | 3 | 6.6K | 6.3% | 6 | | Dec 2025 | 16.8K | 12.4% | 4 | 12.2K | 9% | 5 | | Jan 2026 | 7.4K | 9.6% | 4 | 4.5K | 5.9% | 6 | | Feb 2026 | 7.9K | 9.7% | 4 | 4K | 5% | 6 | | Mar 2026 | 14.3K | 14.5% | 3 | 3.3K | 3.3% | 6 | | Apr 2026 | 12.4K | 12.8% | 3 | 2.8K | 2.9% | 7 | | May 2026 | 7.7K | 8.9% | 4 | 3.3K | 3.8% | 6 | | Jun 2026 | 6.4K | 8.3% | 3 | 3.8K | 4.8% | 6 | | Jul 2026 | 7.4K | 7.4% | 4 | 3.3K | 3.4% | 6 | | Aug 2026 | 7.3K | 7.4% | 4 | 5.9K | 6% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lindt’s and Toblerone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lindt**: Measured on the search terms “bunny lindt”, “chocolate lindor lindt”, “chocolate lindt dark”, “lindt”, “lindt candy bars”, “lindt chocolate bunny”, “lindt cocoa”, “lindt com au”, “lindt easter egg”, “lindt lindor”, “lindt near me”, “lindt nz”, “lindt online”, “lindt pistachio” and “lindt truffles”, summed into one figure. - **Toblerone**: Measured on the search terms “chocolate toblerone dark”, “giant toblerone”, “miniature toblerone”, “toblerone”, “toblerone 100g”, “toblerone and on”, “toblerone coco”, “toblerone com”, “toblerone near me”, “toblerone nz”, “toblerone online”, “toblerone pak n save”, “toblerone praline”, “white chocolate toblerone” and “white toblerone”, summed into one figure. - [Lindt profile](/demand/nz/brands/lindt) - [Toblerone profile](/demand/nz/brands/toblerone) - [All chocolate brands in New Zealand](/demand/nz/categories/nz-chocolate-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lindt or Toblerone? In August 2026, Lindt had more branded searches than Toblerone among chocolate brands in New Zealand. Lindt was estimated to have 7.3K branded searches compared to Toblerone’s 5.9K, and held a 7.4% Share of Search versus Toblerone’s 6%. ## Cite this page Brandwave. "Lindt vs Toblerone: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lindt-vs-toblerone This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lindt-vs-toblerone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.