---
title: "Linc Electrical vs Minus 21 Refrigeration: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Linc Electrical or Minus 21 Refrigeration? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North heat pump installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/linc-electrical-vs-minus-21-refrigeration"
publisher: "Brandwave"
---

# Linc Electrical vs Minus 21 Refrigeration: Which is more popular by branded search in New Zealand?

Which is more popular in search, Linc Electrical or Minus 21 Refrigeration? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North heat pump installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Linc Electrical and Minus 21 Refrigeration
- **Competitive set**: Palmerston North heat pump installers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Linc Electrical Share of Search**: 66.7%
- **Minus 21 Refrigeration Share of Search**: 3.3%

## Which is more popular in search, Linc Electrical or Minus 21 Refrigeration?

- In August 2026, Linc Electrical had more branded searches than Minus 21 Refrigeration among palmerston north heat pump installers in New Zealand. Linc Electrical was estimated to have 200 branded searches compared to Minus 21 Refrigeration’s 10, and held a 66.7% Share of Search versus Minus 21 Refrigeration’s 3.3%.
- Linc Electrical was ahead of Minus 21 Refrigeration in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Linc Electrical’s estimated Share of Search among palmerston north heat pump installers in New Zealand moved from 62.2% to 66.7%, and its estimated monthly branded searches moved from 230 to 200.
- Across the 11 months ending August 2026, Minus 21 Refrigeration’s estimated Share of Search among palmerston north heat pump installers in New Zealand moved from 2.7% to 3.3%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand palmerston north heat pump installers in August 2026?

- In August 2026, Linc Electrical gained estimated Share of Search among palmerston north heat pump installers in New Zealand, from 58.8% to 66.7%.
- In August 2026, Minus 21 Refrigeration lost estimated Share of Search among palmerston north heat pump installers in New Zealand, from 5.9% to 3.3%.

## Month by month

| Month | Linc Electrical estimated searches | Linc Electrical Share of Search | Linc Electrical rank | Minus 21 Refrigeration estimated searches | Minus 21 Refrigeration Share of Search | Minus 21 Refrigeration rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 230 | 62.2% | 1 | 10 | 2.7% | 4 |
| Nov 2025 | 240 | 60% | 1 | 20 | 5% | 4 |
| Dec 2025 | 140 | 58.3% | 1 | 20 | 8.3% | 3 |
| Jan 2026 | 180 | 54.5% | 1 | 30 | 9.1% | 4 |
| Feb 2026 | 160 | 51.6% | 1 | 30 | 9.7% | 4 |
| Mar 2026 | 200 | 57.1% | 1 | 20 | 5.7% | 4 |
| Apr 2026 | 230 | 60.5% | 1 | 10 | 2.6% | 4 |
| May 2026 | 200 | 57.1% | 1 | 30 | 8.6% | 3 |
| Jun 2026 | 190 | 57.6% | 1 | 20 | 6.1% | 4 |
| Jul 2026 | 200 | 58.8% | 1 | 20 | 5.9% | 4 |
| Aug 2026 | 200 | 66.7% | 1 | 10 | 3.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Linc Electrical’s and Minus 21 Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Linc Electrical**: Measured on the search terms “linc electrical” and “linc electrical palmerston north”, summed into one figure.
- **Minus 21 Refrigeration**: Measured on the search term “minus 21 refrigeration”.

- [Linc Electrical profile](/demand/nz/brands/linc-electrical)
- [Minus 21 Refrigeration profile](/demand/nz/brands/minus-21-refrigeration)
- [All palmerston north heat pump installers in New Zealand](/demand/nz/categories/nz-palmerston-north-heat-pump-installers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Linc Electrical or Minus 21 Refrigeration?

In August 2026, Linc Electrical had more branded searches than Minus 21 Refrigeration among palmerston north heat pump installers in New Zealand. Linc Electrical was estimated to have 200 branded searches compared to Minus 21 Refrigeration’s 10, and held a 66.7% Share of Search versus Minus 21 Refrigeration’s 3.3%.

## Cite this page

Brandwave. "Linc Electrical vs Minus 21 Refrigeration: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/linc-electrical-vs-minus-21-refrigeration

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/linc-electrical-vs-minus-21-refrigeration. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.