--- title: "Linc Electrical vs McNae Group: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Linc Electrical or McNae Group? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/linc-electrical-vs-mcnae-group" publisher: "Brandwave" --- # Linc Electrical vs McNae Group: Which is more popular by branded search in New Zealand? Which is more popular in search, Linc Electrical or McNae Group? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Linc Electrical and McNae Group - **Competitive set**: Palmerston North electrical contractors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Linc Electrical Share of Search**: 27.4% - **McNae Group Share of Search**: 38.4% ## Which is more popular in search, Linc Electrical or McNae Group? - In August 2026, McNae Group had more branded searches than Linc Electrical among palmerston north electrical contractors in New Zealand. McNae Group was estimated to have 280 branded searches compared to Linc Electrical’s 200, and held a 38.4% Share of Search versus Linc Electrical’s 27.4%. - The lead changed hands 3 times in the 11 months ending August 2026: McNae Group took it in March 2026, Linc Electrical took it in April 2026, McNae Group took it in June 2026. - Across the 11 months ending August 2026, Linc Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 35.4% to 27.4%, and its estimated monthly branded searches moved from 230 to 200. - Across the 11 months ending August 2026, McNae Group’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 18.5% to 38.4%, and its estimated monthly branded searches moved from 120 to 280. ## How did search popularity change for New Zealand palmerston north electrical contractors in August 2026? - In August 2026, McNae Group gained estimated Share of Search among palmerston north electrical contractors in New Zealand, from 27.5% to 38.4%. - In August 2026, Linc Electrical gained estimated Share of Search among palmerston north electrical contractors in New Zealand, from 25% to 27.4%. ## Month by month | Month | Linc Electrical estimated searches | Linc Electrical Share of Search | Linc Electrical rank | McNae Group estimated searches | McNae Group Share of Search | McNae Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 230 | 35.4% | 1 | 120 | 18.5% | 3 | | Nov 2025 | 240 | 35.8% | 1 | 150 | 22.4% | 2 | | Dec 2025 | 140 | 29.8% | 1 | 100 | 21.3% | 3 | | Jan 2026 | 180 | 32.7% | 1 | 150 | 27.3% | 2 | | Feb 2026 | 160 | 28.6% | 1 | 140 | 25% | 2 | | Mar 2026 | 200 | 23.3% | 3 | 280 | 32.6% | 1 | | Apr 2026 | 230 | 31.1% | 1 | 200 | 27% | 2 | | May 2026 | 200 | 29.4% | 1 | 190 | 27.9% | 2 | | Jun 2026 | 190 | 23.5% | 2 | 280 | 34.6% | 1 | | Jul 2026 | 200 | 25% | 2 | 220 | 27.5% | 1 | | Aug 2026 | 200 | 27.4% | 2 | 280 | 38.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Linc Electrical’s and McNae Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Linc Electrical**: Measured on the search terms “linc electrical” and “linc electrical palmerston north”, summed into one figure. - **McNae Group**: Measured on the search terms “mcnae” and “mcnae group”, summed into one figure. - [Linc Electrical profile](/demand/nz/brands/linc-electrical) - [McNae Group profile](/demand/nz/brands/mcnae-group) - [All palmerston north electrical contractors in New Zealand](/demand/nz/categories/nz-palmerston-north-electrical-contractors): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Linc Electrical or McNae Group? In August 2026, McNae Group had more branded searches than Linc Electrical among palmerston north electrical contractors in New Zealand. McNae Group was estimated to have 280 branded searches compared to Linc Electrical’s 200, and held a 38.4% Share of Search versus Linc Electrical’s 27.4%. ## Cite this page Brandwave. "Linc Electrical vs McNae Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/linc-electrical-vs-mcnae-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/linc-electrical-vs-mcnae-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.