--- title: "Likeable Lab vs Next Wave: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Likeable Lab or Next Wave? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/likeable-lab-vs-next-wave" publisher: "Brandwave" --- # Likeable Lab vs Next Wave: Which is more popular by branded search in New Zealand? Which is more popular in search, Likeable Lab or Next Wave? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Likeable Lab and Next Wave - **Competitive set**: Hamilton digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Likeable Lab Share of Search**: 25% - **Next Wave Share of Search**: 1.3% ## Which is more popular in search, Likeable Lab or Next Wave? - In August 2026, Likeable Lab had more branded searches than Next Wave among hamilton digital marketing agencies in New Zealand. Likeable Lab was estimated to have 200 branded searches compared to Next Wave’s 10, and held a 25% Share of Search versus Next Wave’s 1.3%. - Likeable Lab was ahead of Next Wave in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Likeable Lab’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 35.3% to 25%, and its estimated monthly branded searches moved from 300 to 200. - Across the 11 months ending August 2026, Next Wave’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 10. ## How did search popularity change for New Zealand hamilton digital marketing agencies in August 2026? - In August 2026, Likeable Lab gained estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 21.6% to 25%. ## Month by month | Month | Likeable Lab estimated searches | Likeable Lab Share of Search | Likeable Lab rank | Next Wave estimated searches | Next Wave Share of Search | Next Wave rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 300 | 35.3% | 2 | 10 | 1.2% | 6 | | Nov 2025 | 230 | 30.3% | 2 | 0 | 0% | 6 | | Dec 2025 | 170 | 25.4% | 2 | 10 | 1.5% | 6 | | Jan 2026 | 230 | 43.4% | 1 | 10 | 1.9% | 6 | | Feb 2026 | 290 | 34.5% | 2 | 0 | 0% | 6 | | Mar 2026 | 340 | 39.1% | 1 | 0 | 0% | 6 | | Apr 2026 | 240 | 23.8% | 2 | 10 | 0.99% | 6 | | May 2026 | 200 | 16.4% | 2 | 0 | 0% | 6 | | Jun 2026 | 440 | 40.4% | 2 | 10 | 0.92% | 6 | | Jul 2026 | 160 | 21.6% | 2 | 10 | 1.4% | 6 | | Aug 2026 | 200 | 25% | 2 | 10 | 1.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Likeable Lab’s and Next Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Likeable Lab**: Measured on the search terms “likeable lab”, “likeable lab hamilton” and “likeable lab tauranga”, summed into one figure. - **Next Wave**: Measured on the search term “next wave agency”. - [Likeable Lab profile](/demand/nz/brands/likeable-lab) - [Next Wave profile](/demand/nz/brands/next-wave) - [All hamilton digital marketing agencies in New Zealand](/demand/nz/categories/nz-hamilton-digital-marketing-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Likeable Lab or Next Wave? In August 2026, Likeable Lab had more branded searches than Next Wave among hamilton digital marketing agencies in New Zealand. Likeable Lab was estimated to have 200 branded searches compared to Next Wave’s 10, and held a 25% Share of Search versus Next Wave’s 1.3%. ## Cite this page Brandwave. "Likeable Lab vs Next Wave: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/likeable-lab-vs-next-wave This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/likeable-lab-vs-next-wave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.