--- title: "Lightspeed vs Square: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lightspeed or Square? Compare estimated monthly branded-search demand and Share of Search inside the POS systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lightspeed-vs-square" publisher: "Brandwave" --- # Lightspeed vs Square: Which is more popular by branded search in New Zealand? Which is more popular in search, Lightspeed or Square? Compare estimated monthly branded-search demand and Share of Search inside the POS systems set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lightspeed and Square - **Competitive set**: POS systems - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lightspeed Share of Search**: 7% - **Square Share of Search**: 88.6% ## Which is more popular in search, Lightspeed or Square? - In August 2026, Square had more branded searches than Lightspeed among POS systems in New Zealand. Square was estimated to have 51.6K branded searches compared to Lightspeed’s 4.1K, and held an 88.6% Share of Search versus Lightspeed’s 7%. - Square was ahead of Lightspeed in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lightspeed’s estimated Share of Search among POS systems in New Zealand moved from 9.9% to 7%, and its estimated monthly branded searches moved from 5K to 4.1K. - Across the 11 months ending August 2026, Square’s estimated Share of Search among POS systems in New Zealand moved from 83.4% to 88.6%, and its estimated monthly branded searches moved from 41.9K to 51.6K. ## How did search popularity change for New Zealand POS systems in August 2026? - In August 2026, Square gained estimated Share of Search among POS systems in New Zealand, from 86.9% to 88.6%. - In August 2026, Lightspeed lost estimated Share of Search among POS systems in New Zealand, from 8.2% to 7%. ## Month by month | Month | Lightspeed estimated searches | Lightspeed Share of Search | Lightspeed rank | Square estimated searches | Square Share of Search | Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5K | 9.9% | 2 | 41.9K | 83.4% | 1 | | Nov 2025 | 4.4K | 8.8% | 2 | 41.8K | 83.6% | 1 | | Dec 2025 | 3.4K | 7.1% | 2 | 41.6K | 86.2% | 1 | | Jan 2026 | 3.7K | 7.6% | 2 | 42K | 85.8% | 1 | | Feb 2026 | 4.1K | 8.2% | 2 | 42K | 85.1% | 1 | | Mar 2026 | 5K | 8.3% | 2 | 51.5K | 85.6% | 1 | | Apr 2026 | 5.1K | 10.1% | 2 | 42.4K | 84% | 1 | | May 2026 | 4.6K | 9.1% | 2 | 43K | 84.8% | 1 | | Jun 2026 | 4.6K | 9% | 2 | 43.5K | 85.7% | 1 | | Jul 2026 | 4.1K | 8.2% | 2 | 43.1K | 86.9% | 1 | | Aug 2026 | 4.1K | 7% | 2 | 51.6K | 88.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lightspeed’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lightspeed**: Measured on the search terms “lightspeed”, “lightspeed near me”, “lightspeed nz”, “lightspeed online”, “lightspeed point of sale”, “lightspeed pos”, “lightspeed retail”, “lightspeed speed”, “lightspeed stocks”, “lightspeed vend” and “vend lightspeed”, summed into one figure. - **Square**: Measured on the search terms “square”, “square appointments”, “square eftpos”, “square it”, “square near me”, “square nz”, “square online”, “square payment gateway”, “square payments”, “square pos”, “square pos system”, “square reader”, “square restaurant”, “square space costs”, “square space examples”, “square space price”, “square space site”, “square space website builder”, “square space website design”, “square terminal” and “squareup com”, summed into one figure. - [Lightspeed profile](/demand/nz/brands/lightspeed) - [Square profile](/demand/nz/brands/square) - [All POS systems in New Zealand](/demand/nz/categories/nz-pos-systems): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lightspeed or Square? In August 2026, Square had more branded searches than Lightspeed among POS systems in New Zealand. Square was estimated to have 51.6K branded searches compared to Lightspeed’s 4.1K, and held an 88.6% Share of Search versus Lightspeed’s 7%. ## Cite this page Brandwave. "Lightspeed vs Square: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lightspeed-vs-square This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lightspeed-vs-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.