---
title: "Lightspeed vs Shift4: Which is searched more in New Zealand?"
description: "Is Lightspeed or Shift4 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS terminal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lightspeed-vs-shift4"
publisher: "Brandwave"
---

# Lightspeed vs Shift4: Which is searched more in New Zealand?

Is Lightspeed or Shift4 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS terminal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lightspeed and Shift4
- **Competitive set**: POS terminal brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Lightspeed Share of Search**: 31.4%
- **Shift4 Share of Search**: 10.9%

## Is Lightspeed or Shift4 more popular in search?

- In September 2026, Lightspeed had more branded searches than Shift4 among POS terminal brands in New Zealand. Lightspeed had about 3,740 branded searches, while Shift4 had 1,300. Lightspeed made up 31.4% of all POS terminal brand searches we track, and Shift4 accounted for 10.9%.
- Lightspeed was ahead of Shift4 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lightspeed’s share of searches among POS terminal brands in New Zealand moved from 37.4% to 31.4%, and its estimated monthly branded searches moved from 4.5K to 3.7K.
- Across the 12 months ending September 2026, Shift4’s share of searches among POS terminal brands in New Zealand moved from 1.2% to 10.9%, and its estimated monthly branded searches moved from 140 to 1.3K.

## Top POS terminal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shift4 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lightspeed was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shift4 was listed before Lightspeed in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Verifone | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Windcave | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Shift4 | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Eftpos NZ | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Lightspeed | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Square | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Adyen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about POS terminal brands

- Asked ChatGPT "Which POS terminal brand should I buy in New Zealand?": 1. Verifone, 2. Windcave, 3. Shift4, 4. Eftpos NZ, 5. Square
- Asked ChatGPT "What are the best POS terminal brands in New Zealand?": 1. Verifone, 2. Shift4, 3. Windcave, 4. Lightspeed, 5. Eftpos NZ
- Asked ChatGPT "What's the best POS terminal brand in New Zealand for counter payments?": 1. Eftpos NZ, 2. Windcave, 3. Shift4, 4. Verifone
- Searched Google, AI Overview "best pos terminal": 1. Square
- Searched Google, AI Overview "eftpos terminal nz": 1. Verifone, 2. Eftpos NZ, 3. Shift4

Not named in any answer: Adyen.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand POS terminal brands in September 2026?

- Shift4’s share of searches among POS terminal brands in New Zealand has gained ground for 3 months in a row, from 10% to 10.9% in September 2026.
- Estimated monthly branded searches for Lightspeed in New Zealand fell 17.4% over 12 measured months, from 4.5K to 3.7K in September 2026.

## Month by month

| Month | Lightspeed estimated searches | Lightspeed Share of Search | Lightspeed rank | Shift4 estimated searches | Shift4 Share of Search | Shift4 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5K | 37.4% | 1 | 140 | 1.2% | 7 |
| Nov 2025 | 4K | 35.2% | 1 | 260 | 2.3% | 6 |
| Dec 2025 | 3.1K | 33.3% | 2 | 110 | 1.2% | 7 |
| Jan 2026 | 3.4K | 33.5% | 2 | 110 | 1.1% | 7 |
| Feb 2026 | 3.7K | 33.9% | 1 | 390 | 3.6% | 5 |
| Mar 2026 | 4.5K | 33.3% | 1 | 1.6K | 11.7% | 4 |
| Apr 2026 | 4.7K | 35.3% | 1 | 1.6K | 11.9% | 4 |
| May 2026 | 4.2K | 32.9% | 1 | 1.3K | 10.1% | 4 |
| Jun 2026 | 4.3K | 32.9% | 1 | 1.3K | 10% | 5 |
| Jul 2026 | 3.7K | 30.8% | 1 | 1.3K | 10.7% | 4 |
| Aug 2026 | 3.8K | 31.2% | 1 | 1.3K | 10.8% | 4 |
| Sep 2026 | 3.7K | 31.4% | 1 | 1.3K | 10.9% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lightspeed’s and Shift4’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lightspeed**: Measured on the search terms “lightspeed”, “lightspeed retail”, “lightspeed speed”, “lightspeed stocks”, “lightspeed vend” and “vend lightspeed”, summed into one figure.
- **Shift4**: Measured on the search term “shift4”.

- [Lightspeed profile](/demand/nz/brands/lightspeed)
- [Shift4 profile](/demand/nz/brands/shift4)
- [All POS terminal brands in New Zealand](/demand/nz/categories/nz-pos-terminal-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Lightspeed or Shift4 more popular in search?

In September 2026, Lightspeed had more branded searches than Shift4 among POS terminal brands in New Zealand. Lightspeed had about 3,740 branded searches, while Shift4 had 1,300. Lightspeed made up 31.4% of all POS terminal brand searches we track, and Shift4 accounted for 10.9%.

## Cite this page

Brandwave. "Lightspeed vs Shift4: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lightspeed-vs-shift4

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lightspeed-vs-shift4. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
