---
title: "Lightshot vs Snagit: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Lightshot or Snagit? Compare estimated monthly branded-search demand and Share of Search inside the Screenshot tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lightshot-vs-snagit"
publisher: "Brandwave"
---

# Lightshot vs Snagit: Which is more popular by branded search in New Zealand?

Which is more popular in search, Lightshot or Snagit? Compare estimated monthly branded-search demand and Share of Search inside the Screenshot tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lightshot and Snagit
- **Competitive set**: Screenshot tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Lightshot Share of Search**: 22.5%
- **Snagit Share of Search**: 18.1%

## Which is more popular in search, Lightshot or Snagit?

- In August 2026, Lightshot had more branded searches than Snagit among screenshot tools in New Zealand. Lightshot was estimated to have 610 branded searches compared to Snagit’s 490, and held a 22.5% Share of Search versus Snagit’s 18.1%.
- The lead changed hands once in the 11 months ending August 2026: Lightshot took it in May 2026.
- Across the 11 months ending August 2026, Lightshot’s estimated Share of Search among screenshot tools in New Zealand moved from 14.8% to 22.5%, and its estimated monthly branded searches moved from 350 to 610.
- Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screenshot tools in New Zealand moved from 21.5% to 18.1%, and its estimated monthly branded searches moved from 510 to 490.

## How did search popularity change for New Zealand screenshot tools in August 2026?

- In August 2026, Snagit gained estimated Share of Search among screenshot tools in New Zealand, from 15.3% to 18.1%.
- In August 2026, Lightshot lost estimated Share of Search among screenshot tools in New Zealand, from 28.4% to 22.5%.

## Month by month

| Month | Lightshot estimated searches | Lightshot Share of Search | Lightshot rank | Snagit estimated searches | Snagit Share of Search | Snagit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 350 | 14.8% | 4 | 510 | 21.5% | 3 |
| Nov 2025 | 340 | 14.9% | 4 | 500 | 21.9% | 2 |
| Dec 2025 | 280 | 16.2% | 4 | 380 | 22% | 2 |
| Jan 2026 | 570 | 23.4% | 3 | 580 | 23.8% | 2 |
| Feb 2026 | 410 | 16.1% | 4 | 530 | 20.9% | 3 |
| Mar 2026 | 470 | 17.7% | 4 | 710 | 26.8% | 1 |
| Apr 2026 | 570 | 22.6% | 3 | 590 | 23.4% | 1 |
| May 2026 | 980 | 31% | 1 | 760 | 24.1% | 2 |
| Jun 2026 | 620 | 20.9% | 3 | 620 | 20.9% | 4 |
| Jul 2026 | 950 | 28.4% | 2 | 510 | 15.3% | 4 |
| Aug 2026 | 610 | 22.5% | 2 | 490 | 18.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lightshot’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lightshot**: Measured on the search terms “lightshot”, “lightshot download”, “lightshot screenshot”, “lightshot screenshot app”, “lightshot screenshot tool”, “lightshot snipping tool” and “prntscr”, summed into one figure.
- **Snagit**: Measured on the search terms “screenshot tool snagit”, “scrolling screenshot snagit”, “snagit”, “snagit download”, “snagit online”, “snagit screen recorder”, “snagit screenshot”, “snagit snipping tool”, “snagit software” and “techsmith com”, summed into one figure.

- [Lightshot profile](/demand/nz/brands/lightshot)
- [Snagit profile](/demand/nz/brands/snagit)
- [All screenshot tools in New Zealand](/demand/nz/categories/nz-screenshot-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lightshot or Snagit?

In August 2026, Lightshot had more branded searches than Snagit among screenshot tools in New Zealand. Lightshot was estimated to have 610 branded searches compared to Snagit’s 490, and held a 22.5% Share of Search versus Snagit’s 18.1%.

## Cite this page

Brandwave. "Lightshot vs Snagit: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lightshot-vs-snagit

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lightshot-vs-snagit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.