--- title: "Lighting Direct vs The Lighting Centre: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lighting Direct or The Lighting Centre? Compare estimated monthly branded-search demand and Share of Search inside the Lighting retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lighting-direct-vs-the-lighting-centre" publisher: "Brandwave" --- # Lighting Direct vs The Lighting Centre: Which is more popular by branded search in New Zealand? Which is more popular in search, Lighting Direct or The Lighting Centre? Compare estimated monthly branded-search demand and Share of Search inside the Lighting retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lighting Direct and The Lighting Centre - **Competitive set**: Lighting retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lighting Direct Share of Search**: 51.5% - **The Lighting Centre Share of Search**: 1.3% ## Which is more popular in search, Lighting Direct or The Lighting Centre? - In August 2026, Lighting Direct had more branded searches than The Lighting Centre among lighting retailers in New Zealand. Lighting Direct was estimated to have 24.8K branded searches compared to The Lighting Centre’s 610, and held a 51.5% Share of Search versus The Lighting Centre’s 1.3%. - Lighting Direct was ahead of The Lighting Centre in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lighting Direct’s estimated Share of Search among lighting retailers in New Zealand moved from 48.1% to 51.5%, and its estimated monthly branded searches moved from 24.4K to 24.8K. - Across the 11 months ending August 2026, The Lighting Centre’s estimated Share of Search among lighting retailers in New Zealand moved from 0.79% to 1.3%, and its estimated monthly branded searches moved from 400 to 610. ## How did search popularity change for New Zealand lighting retailers in August 2026? - Estimated monthly branded searches for The Lighting Centre in New Zealand rose 52.5% over 11 measured months, from 400 to 610 in August 2026. ## Month by month | Month | Lighting Direct estimated searches | Lighting Direct Share of Search | Lighting Direct rank | The Lighting Centre estimated searches | The Lighting Centre Share of Search | The Lighting Centre rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.4K | 48.1% | 1 | 400 | 0.79% | 4 | | Nov 2025 | 29.9K | 57.5% | 1 | 330 | 0.63% | 4 | | Dec 2025 | 20.4K | 53.5% | 1 | 400 | 1% | 4 | | Jan 2026 | 24.6K | 53.7% | 1 | 500 | 1.1% | 4 | | Feb 2026 | 20.4K | 52.1% | 1 | 490 | 1.2% | 4 | | Mar 2026 | 24.4K | 52% | 1 | 500 | 1.1% | 4 | | Apr 2026 | 24.3K | 48.3% | 1 | 500 | 1% | 4 | | May 2026 | 28.8K | 52.3% | 1 | 620 | 1.1% | 4 | | Jun 2026 | 29.2K | 55.7% | 1 | 610 | 1.2% | 4 | | Jul 2026 | 24.2K | 51.2% | 1 | 610 | 1.3% | 4 | | Aug 2026 | 24.8K | 51.5% | 1 | 610 | 1.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lighting Direct’s and The Lighting Centre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lighting Direct**: Measured on the search terms “lamp shades lighting direct”, “lighting direct bedside lamps”, “lighting direct ceiling fans”, “lighting direct chandelier”, “lighting direct floor lamps”, “lighting direct lamps”, “lighting direct lunn ave”, “lighting direct moorhouse”, “lighting direct near me”, “lighting direct newmarket”, “lighting direct northwood”, “lighting direct nz”, “lighting direct online”, “lighting direct pendant”, “lighting direct sale”, “lighting direct stores”, “lighting direct table lamps”, “lighting direct wall lights”, “lightingdirect”, “lightingdirect co nz”, “lightingdirect nz” and “outdoor lighting direct”, summed into one figure. - **The Lighting Centre**: Measured on the search terms “lighting centre nz” and “the lighting centre”, summed into one figure. - [Lighting Direct profile](/demand/nz/brands/lighting-direct) - [The Lighting Centre profile](/demand/nz/brands/the-lighting-centre) - [All lighting retailers in New Zealand](/demand/nz/categories/nz-lighting-retailers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lighting Direct or The Lighting Centre? In August 2026, Lighting Direct had more branded searches than The Lighting Centre among lighting retailers in New Zealand. Lighting Direct was estimated to have 24.8K branded searches compared to The Lighting Centre’s 610, and held a 51.5% Share of Search versus The Lighting Centre’s 1.3%. ## Cite this page Brandwave. "Lighting Direct vs The Lighting Centre: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lighting-direct-vs-the-lighting-centre This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lighting-direct-vs-the-lighting-centre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.