--- title: "Lifetime vs Mortgage Express: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lifetime or Mortgage Express? Compare estimated monthly branded-search demand and Share of Search inside the Timaru mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lifetime-vs-mortgage-express" publisher: "Brandwave" --- # Lifetime vs Mortgage Express: Which is more popular by branded search in New Zealand? Which is more popular in search, Lifetime or Mortgage Express? Compare estimated monthly branded-search demand and Share of Search inside the Timaru mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lifetime and Mortgage Express - **Competitive set**: Timaru mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lifetime Share of Search**: 2.4% - **Mortgage Express Share of Search**: 1.7% ## Which is more popular in search, Lifetime or Mortgage Express? - In August 2026, Lifetime had more branded searches than Mortgage Express among timaru mortgage advisers in New Zealand. Lifetime was estimated to have 190 branded searches compared to Mortgage Express’ 140, and held a 2.4% Share of Search versus Mortgage Express’ 1.7%. - The lead changed hands 3 times in the 11 months ending August 2026: Lifetime took it in December 2025, Mortgage Express took it in January 2026, Lifetime took it in August 2026. - Across the 11 months ending August 2026, Lifetime’s estimated Share of Search among timaru mortgage advisers in New Zealand moved from 1.1% to 2.4%, and its estimated monthly branded searches moved from 100 to 190. - Across the 11 months ending August 2026, Mortgage Express’ estimated Share of Search among timaru mortgage advisers in New Zealand moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 230 to 140. ## How did search popularity change for New Zealand timaru mortgage advisers in August 2026? - In August 2026, Mortgage Express lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 2.4% to 1.7%. - In August 2026, Lifetime rose from 4th to 3rd among timaru mortgage advisers in New Zealand. ## Month by month | Month | Lifetime estimated searches | Lifetime Share of Search | Lifetime rank | Mortgage Express estimated searches | Mortgage Express Share of Search | Mortgage Express rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 1.1% | 4 | 230 | 2.6% | 3 | | Nov 2025 | 90 | 0.98% | 4 | 220 | 2.4% | 3 | | Dec 2025 | 150 | 2.2% | 3 | 140 | 2.1% | 4 | | Jan 2026 | 180 | 2.1% | 4 | 240 | 2.9% | 3 | | Feb 2026 | 160 | 1.7% | 4 | 230 | 2.5% | 3 | | Mar 2026 | 180 | 2% | 4 | 210 | 2.4% | 3 | | Apr 2026 | 170 | 2.4% | 4 | 180 | 2.5% | 3 | | May 2026 | 160 | 1.9% | 4 | 220 | 2.7% | 3 | | Jun 2026 | 130 | 1.8% | 4 | 230 | 3.2% | 3 | | Jul 2026 | 160 | 2% | 4 | 190 | 2.4% | 3 | | Aug 2026 | 190 | 2.4% | 3 | 140 | 1.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lifetime’s and Mortgage Express’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lifetime**: Measured on the search terms “lifetime financial”, “lifetime financial advisers”, “lifetime mortgage”, “lifetime nz” and “lifetime.co.nz”, summed into one figure. - **Mortgage Express**: Measured on the search terms “mortgage express”, “mortgage express nz”, “mortgage express timaru”, “mortgage-express” and “mortgageexpress”, summed into one figure. - [Lifetime profile](/demand/nz/brands/lifetime) - [Mortgage Express profile](/demand/nz/brands/mortgage-express) - [All timaru mortgage advisers in New Zealand](/demand/nz/categories/nz-timaru-mortgage-advisers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lifetime or Mortgage Express? In August 2026, Lifetime had more branded searches than Mortgage Express among timaru mortgage advisers in New Zealand. Lifetime was estimated to have 190 branded searches compared to Mortgage Express’ 140, and held a 2.4% Share of Search versus Mortgage Express’ 1.7%. ## Cite this page Brandwave. "Lifetime vs Mortgage Express: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lifetime-vs-mortgage-express This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lifetime-vs-mortgage-express. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.