--- title: "LifeCovered vs Rothbury Insurance Brokers: Which is more popular in New Zealand?" description: "Is LifeCovered or Rothbury Insurance Brokers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lifecovered-vs-rothbury-insurance" publisher: "Brandwave" --- # LifeCovered vs Rothbury Insurance Brokers: Which is more popular in New Zealand? Is LifeCovered or Rothbury Insurance Brokers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LifeCovered and Rothbury Insurance Brokers - **Competitive set**: Hamilton insurance brokers - **Market**: New Zealand - **Month measured**: Oct 2026 - **LifeCovered Share of Search**: 3.1% - **Rothbury Insurance Brokers Share of Search**: 9.4% ## Is LifeCovered or Rothbury Insurance Brokers more popular in search? - In October 2026, Rothbury Insurance Brokers had more branded searches than LifeCovered among Hamilton insurance brokers in New Zealand. Rothbury Insurance Brokers had about 30 branded searches, while LifeCovered had 10. Rothbury Insurance Brokers made up 9.4% of all Hamilton insurance broker searches we track, and LifeCovered accounted for 3.1%. - Rothbury Insurance Brokers was ahead of LifeCovered in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, LifeCovered’s share of searches among Hamilton insurance brokers in New Zealand moved from 3% to 3.1%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Hamilton insurance brokers in New Zealand moved from 15.2% to 9.4%, and its estimated monthly branded searches moved from 50 to 30. ## Top Hamilton insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions, Rothbury Insurance Brokers appeared in all three answers. LifeCovered was mentioned in two out of three: in two of the three ChatGPT answers. Rothbury Insurance Brokers was listed before LifeCovered in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rothbury Insurance Brokers | 1st | 3 of 3 | 3 of 3 | | Gallagher Insurance | 2nd | 3 of 3 | 3 of 3 | | Frank Risk Management | 3rd | 2 of 3 | 2 of 3 | | Greenlight Insurance Brokers | 4th | 1 of 3 | 1 of 3 | | LifeCovered | 4th | 2 of 3 | 2 of 3 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Hamilton, New Zealand?": 1. Rothbury Insurance Brokers, 2. Gallagher Insurance, 3. Greenlight Insurance Brokers, 4. LifeCovered - Asked ChatGPT "What are the best insurance brokers in Hamilton, New Zealand?": 1. Rothbury Insurance Brokers, 2. Frank Risk Management, 3. Gallagher Insurance, 4. LifeCovered - Asked ChatGPT "What's the best insurance broker in Hamilton, New Zealand for business cover?": 1. Rothbury Insurance Brokers, 2. Gallagher Insurance, 3. Frank Risk Management Not named in any answer: ICIB BROKERWEB. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton insurance brokers in October 2026? - In October 2026, ICIB BROKERWEB overtook Rothbury Insurance Brokers to rank 3rd among Hamilton insurance brokers in New Zealand, with 12.5% of the searches. - In October 2026, Rothbury Insurance Brokers lost share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 9.4%. ## How has branded search for LifeCovered and Rothbury Insurance Brokers changed in New Zealand over the last 12 months? | Month | LifeCovered estimated searches | LifeCovered Share of Search | LifeCovered rank | Rothbury Insurance Brokers estimated searches | Rothbury Insurance Brokers Share of Search | Rothbury Insurance Brokers rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 3% | 6 | 50 | 15.2% | 3 | | Dec 2025 | 10 | 3.8% | 6 | 30 | 11.5% | 5 | | Jan 2026 | 10 | 3.1% | 6 | 50 | 15.6% | 2 | | Feb 2026 | 10 | 3.1% | 6 | 40 | 12.5% | 4 | | Mar 2026 | 0 | 0% | 6 | 40 | 11.4% | 4 | | Apr 2026 | 0 | 0% | 6 | 40 | 13.3% | 4 | | May 2026 | 10 | 3.4% | 6 | 50 | 17.2% | 3 | | Jun 2026 | 10 | 3.6% | 6 | 30 | 10.7% | 4 | | Jul 2026 | 10 | 3.2% | 6 | 40 | 12.9% | 4 | | Aug 2026 | 10 | 3% | 6 | 50 | 15.2% | 3 | | Sep 2026 | 10 | 2.8% | 6 | 50 | 13.9% | 3 | | Oct 2026 | 10 | 3.1% | 6 | 30 | 9.4% | 4 | ## How are LifeCovered’s and Rothbury Insurance Brokers’ branded searches counted? Brandwave collects information about searches that people make online using LifeCovered’s and Rothbury Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LifeCovered**: Measured on the search term “lifecovered”. - **Rothbury Insurance Brokers**: Measured on the search term “rothbury insurance brokers”. - [LifeCovered profile](/demand/nz/brands/lifecovered) - [Rothbury Insurance Brokers profile](/demand/nz/brands/rothbury-insurance) - [All Hamilton insurance brokers in New Zealand](/demand/nz/locations/hamilton/insurance-brokers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LifeCovered or Rothbury Insurance Brokers more popular in search? In October 2026, Rothbury Insurance Brokers had more branded searches than LifeCovered among Hamilton insurance brokers in New Zealand. Rothbury Insurance Brokers had about 30 branded searches, while LifeCovered had 10. Rothbury Insurance Brokers made up 9.4% of all Hamilton insurance broker searches we track, and LifeCovered accounted for 3.1%. ## Cite this page Brandwave. "LifeCovered vs Rothbury Insurance Brokers: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/lifecovered-vs-rothbury-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lifecovered-vs-rothbury-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.