--- title: "Life Safety Services vs Wormald: Which is searched more in New Zealand?" description: "Is Life Safety Services or Wormald more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire protection services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/life-safety-services-vs-wormald" publisher: "Brandwave" --- # Life Safety Services vs Wormald: Which is searched more in New Zealand? Is Life Safety Services or Wormald more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire protection services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Life Safety Services and Wormald - **Competitive set**: Fire protection services - **Market**: New Zealand - **Month measured**: Sep 2026 - **Life Safety Services Share of Search**: 2.1% - **Wormald Share of Search**: 21.1% ## Is Life Safety Services or Wormald more popular in search? - In September 2026, Wormald had more branded searches than Life Safety Services among fire protection services in New Zealand. Wormald had about 720 branded searches, while Life Safety Services had 70. Wormald made up 21.1% of all fire protection service searches we track, and Life Safety Services accounted for 2.1%. - Wormald was ahead of Life Safety Services in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Life Safety Services’ share of searches among fire protection services in New Zealand moved from 1.6% to 2.1%, and its estimated monthly branded searches moved from 50 to 70. - Across the 12 months ending September 2026, Wormald’s share of searches among fire protection services in New Zealand moved from 15.2% to 21.1%, and its estimated monthly branded searches moved from 480 to 720. ## Top fire protection services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wormald was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Life Safety Services was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wormald was listed before Life Safety Services in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chubb | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Wormald | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Zion Fire | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Fire Protection Compliance | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | First Fire Systems | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Argus Fire | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Fire Security Services | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Life Safety Services | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about fire protection services - Asked ChatGPT "Which fire protection company should I hire in New Zealand?": 1. Zion Fire, 2. First Fire Systems, 3. Life Safety Services - Asked ChatGPT "What are the best fire protection companies in New Zealand?": 1. Argus Fire, 2. Wormald, 3. Chubb, 4. First Fire Systems, 5. Life Safety Services - Asked ChatGPT "What's the best fire protection company in New Zealand for building compliance?": 1. Fire Protection Compliance, 2. Chubb, 3. Zion Fire, 4. Wormald - Searched Google, AI Overview "fire protection companies": named none of the brands we track - Searched Google, AI Overview "fire protection services nz": 1. Fire Security Services, 2. Wormald, 3. Chubb, 4. Fire Protection Compliance Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fire protection services in September 2026? - In September 2026, Life Safety Services gained share of searches among fire protection services in New Zealand, from 1.5% to 2.1%. - Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026. ## Month by month | Month | Life Safety Services estimated searches | Life Safety Services Share of Search | Life Safety Services rank | Wormald estimated searches | Wormald Share of Search | Wormald rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 1.6% | 8 | 480 | 15.2% | 3 | | Nov 2025 | 50 | 1.6% | 8 | 480 | 15.7% | 3 | | Dec 2025 | 40 | 1.8% | 8 | 320 | 14% | 4 | | Jan 2026 | 30 | 1.1% | 8 | 480 | 18.2% | 3 | | Feb 2026 | 40 | 1.4% | 8 | 480 | 16.7% | 4 | | Mar 2026 | 70 | 2% | 8 | 590 | 17% | 3 | | Apr 2026 | 70 | 2.2% | 8 | 590 | 18.7% | 3 | | May 2026 | 40 | 1.3% | 8 | 590 | 18.7% | 3 | | Jun 2026 | 70 | 1.9% | 8 | 720 | 19.8% | 3 | | Jul 2026 | 90 | 2.8% | 8 | 720 | 22% | 2 | | Aug 2026 | 50 | 1.5% | 8 | 720 | 21.2% | 3 | | Sep 2026 | 70 | 2.1% | 8 | 720 | 21.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Life Safety Services’ and Wormald’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Life Safety Services**: Measured on the search term “life safety services”. - **Wormald**: Measured on the search term “wormald”. - [Life Safety Services profile](/demand/nz/brands/life-safety-services) - [Wormald profile](/demand/nz/brands/wormald) - [All fire protection services in New Zealand](/demand/nz/categories/nz-fire-protection-services): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Life Safety Services or Wormald more popular in search? In September 2026, Wormald had more branded searches than Life Safety Services among fire protection services in New Zealand. Wormald had about 720 branded searches, while Life Safety Services had 70. Wormald made up 21.1% of all fire protection service searches we track, and Life Safety Services accounted for 2.1%. ## Cite this page Brandwave. "Life Safety Services vs Wormald: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/life-safety-services-vs-wormald This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/life-safety-services-vs-wormald. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.