--- title: "Lie-Nielsen vs Stanley: Which is searched more in New Zealand?" description: "Is Lie-Nielsen or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand planer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lie-nielsen-vs-stanley-tools" publisher: "Brandwave" --- # Lie-Nielsen vs Stanley: Which is searched more in New Zealand? Is Lie-Nielsen or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand planer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lie-Nielsen and Stanley - **Competitive set**: Hand planer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lie-Nielsen Share of Search**: 0.25% - **Stanley Share of Search**: 0.54% ## Is Lie-Nielsen or Stanley more popular in search? - In September 2026, Stanley had more branded searches than Lie-Nielsen among hand planer brands in New Zealand. Stanley had about 110 branded searches, while Lie-Nielsen had 50. Stanley made up 0.54% of all hand planer brand searches we track, and Lie-Nielsen accounted for 0.25%. - Stanley was ahead of Lie-Nielsen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lie-Nielsen’s share of searches among hand planer brands in New Zealand moved from 0.43% to 0.25%, and its estimated monthly branded searches moved from 70 to 50. - Across the 12 months ending September 2026, Stanley’s share of searches among hand planer brands in New Zealand moved from 0.68% to 0.54%, and its estimated monthly branded searches held steady at 110. ## Top hand planer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stanley appeared in all five answers. Lie-Nielsen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley was listed before Lie-Nielsen in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Veritas | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Lie-Nielsen | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Festool | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ryobi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about hand planer brands - Asked ChatGPT "Which hand planer brand should I buy in New Zealand?": 1. Stanley, 2. Lie-Nielsen, 3. Makita, 4. Ryobi - Asked ChatGPT "What are the best hand planer brands in New Zealand?": 1. Veritas, 2. Stanley, 3. Lie-Nielsen - Asked ChatGPT "What's the best hand planer brand in New Zealand for woodworking projects?": 1. Veritas, 2. Lie-Nielsen, 3. Stanley - Searched Google, AI Overview "hand planer nz": 1. Stanley, 2. Veritas - Searched Google, AI Overview "wood planer nz": 1. Stanley, 2. Makita, 3. Festool Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hand planer brands in September 2026? - Estimated monthly branded searches for Lie-Nielsen in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026. ## Month by month | Month | Lie-Nielsen estimated searches | Lie-Nielsen Share of Search | Lie-Nielsen rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.43% | 5 | 110 | 0.68% | 4 | | Nov 2025 | 70 | 0.36% | 5 | 90 | 0.46% | 4 | | Dec 2025 | 70 | 0.36% | 5 | 110 | 0.57% | 4 | | Jan 2026 | 90 | 0.53% | 5 | 120 | 0.71% | 4 | | Feb 2026 | 70 | 0.44% | 5 | 90 | 0.56% | 4 | | Mar 2026 | 50 | 0.28% | 5 | 90 | 0.51% | 4 | | Apr 2026 | 70 | 0.44% | 5 | 120 | 0.76% | 4 | | May 2026 | 50 | 0.33% | 5 | 120 | 0.79% | 4 | | Jun 2026 | 90 | 0.57% | 5 | 140 | 0.88% | 4 | | Jul 2026 | 90 | 0.58% | 5 | 170 | 1.1% | 4 | | Aug 2026 | 70 | 0.42% | 5 | 140 | 0.84% | 4 | | Sep 2026 | 50 | 0.25% | 5 | 110 | 0.54% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Lie-Nielsen’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lie-Nielsen**: Measured on the search term “lie nielsen”. - **Stanley**: Measured on the search terms “stanley hand plane” and “stanley plane”, summed into one figure. - [Lie-Nielsen profile](/demand/nz/brands/lie-nielsen) - [Stanley profile](/demand/nz/brands/stanley-tools) - [All hand planer brands in New Zealand](/demand/nz/categories/nz-hand-planer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lie-Nielsen or Stanley more popular in search? In September 2026, Stanley had more branded searches than Lie-Nielsen among hand planer brands in New Zealand. Stanley had about 110 branded searches, while Lie-Nielsen had 50. Stanley made up 0.54% of all hand planer brand searches we track, and Lie-Nielsen accounted for 0.25%. ## Cite this page Brandwave. "Lie-Nielsen vs Stanley: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lie-nielsen-vs-stanley-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lie-nielsen-vs-stanley-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.