--- title: "LIC vs Semex: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, LIC or Semex? Compare estimated monthly branded-search demand and Share of Search inside the Livestock genetics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lic-vs-semex" publisher: "Brandwave" --- # LIC vs Semex: Which is more popular by branded search in New Zealand? Which is more popular in search, LIC or Semex? Compare estimated monthly branded-search demand and Share of Search inside the Livestock genetics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LIC and Semex - **Competitive set**: Livestock genetics providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **LIC Share of Search**: 83.9% - **Semex Share of Search**: 5.6% ## Which is more popular in search, LIC or Semex? - In August 2026, LIC had more branded searches than Semex among livestock genetics providers in New Zealand. LIC was estimated to have 2.2K branded searches compared to Semex’s 150, and held an 83.9% Share of Search versus Semex’s 5.6%. - LIC was ahead of Semex in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, LIC’s estimated Share of Search among livestock genetics providers in New Zealand moved from 80.2% to 83.9%, and its estimated monthly branded searches moved from 2.4K to 2.2K. - Across the 11 months ending August 2026, Semex’s estimated Share of Search among livestock genetics providers in New Zealand moved from 5% to 5.6%, and its estimated monthly branded searches held steady at 150. ## How did search popularity change for New Zealand livestock genetics providers in August 2026? - In August 2026, LIC gained estimated Share of Search among livestock genetics providers in New Zealand, from 82.8% to 83.9%. - In August 2026, Semex lost estimated Share of Search among livestock genetics providers in New Zealand, from 6.7% to 5.6%. ## Month by month | Month | LIC estimated searches | LIC Share of Search | LIC rank | Semex estimated searches | Semex Share of Search | Semex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 80.2% | 1 | 150 | 5% | 4 | | Nov 2025 | 2.2K | 79.9% | 1 | 170 | 6.1% | 4 | | Dec 2025 | 1.8K | 80.3% | 1 | 140 | 6.3% | 4 | | Jan 2026 | 2.4K | 83.9% | 1 | 160 | 5.6% | 3 | | Feb 2026 | 2.9K | 77% | 1 | 270 | 7.1% | 3 | | Mar 2026 | 2.2K | 73.4% | 1 | 280 | 9.3% | 3 | | Apr 2026 | 2.2K | 79.6% | 1 | 190 | 6.9% | 3 | | May 2026 | 2.2K | 78.8% | 1 | 210 | 7.6% | 3 | | Jun 2026 | 2.3K | 79.9% | 1 | 170 | 5.9% | 4 | | Jul 2026 | 2.2K | 82.8% | 1 | 180 | 6.7% | 2 | | Aug 2026 | 2.2K | 83.9% | 1 | 150 | 5.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using LIC’s and Semex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LIC**: Measured on the search terms “lic bulls”, “lic co nz”, “lic dairy”, “lic genetics”, “lic livestock”, “lic nz” and “livestock improvement corporation”, summed into one figure. - **Semex**: Measured on the search terms “semex”, “semex ai24”, “semex bulls”, “semex com”, “semex genetics”, “semex immunity plus”, “semex jersey”, “semex near me”, “semex nz”, “semex online” and “semex price list”, summed into one figure. - [LIC profile](/demand/nz/brands/lic) - [Semex profile](/demand/nz/brands/semex) - [All livestock genetics providers in New Zealand](/demand/nz/categories/nz-livestock-genetics-providers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, LIC or Semex? In August 2026, LIC had more branded searches than Semex among livestock genetics providers in New Zealand. LIC was estimated to have 2.2K branded searches compared to Semex’s 150, and held an 83.9% Share of Search versus Semex’s 5.6%. ## Cite this page Brandwave. "LIC vs Semex: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lic-vs-semex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lic-vs-semex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.