---
title: "LIC vs Samen: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, LIC or Samen? Compare estimated monthly branded-search demand and Share of Search inside the Livestock genetics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lic-vs-samen"
publisher: "Brandwave"
---

# LIC vs Samen: Which is more popular by branded search in New Zealand?

Which is more popular in search, LIC or Samen? Compare estimated monthly branded-search demand and Share of Search inside the Livestock genetics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LIC and Samen
- **Competitive set**: Livestock genetics providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **LIC Share of Search**: 83.9%
- **Samen Share of Search**: 5.2%

## Which is more popular in search, LIC or Samen?

- In August 2026, LIC had more branded searches than Samen among livestock genetics providers in New Zealand. LIC was estimated to have 2.2K branded searches compared to Samen’s 140, and held an 83.9% Share of Search versus Samen’s 5.2%.
- LIC was ahead of Samen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LIC’s estimated Share of Search among livestock genetics providers in New Zealand moved from 80.2% to 83.9%, and its estimated monthly branded searches moved from 2.4K to 2.2K.
- Across the 11 months ending August 2026, Samen’s estimated Share of Search among livestock genetics providers in New Zealand moved from 7% to 5.2%, and its estimated monthly branded searches moved from 210 to 140.

## How did search popularity change for New Zealand livestock genetics providers in August 2026?

- In August 2026, LIC gained estimated Share of Search among livestock genetics providers in New Zealand, from 82.8% to 83.9%.
- Estimated monthly branded searches for Samen in New Zealand fell 33.3% over 11 measured months, from 210 to 140 in August 2026.

## Month by month

| Month | LIC estimated searches | LIC Share of Search | LIC rank | Samen estimated searches | Samen Share of Search | Samen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 80.2% | 1 | 210 | 7% | 3 |
| Nov 2025 | 2.2K | 79.9% | 1 | 210 | 7.6% | 2 |
| Dec 2025 | 1.8K | 80.3% | 1 | 140 | 6.3% | 3 |
| Jan 2026 | 2.4K | 83.9% | 1 | 140 | 4.9% | 4 |
| Feb 2026 | 2.9K | 77% | 1 | 390 | 10.3% | 2 |
| Mar 2026 | 2.2K | 73.4% | 1 | 320 | 10.6% | 2 |
| Apr 2026 | 2.2K | 79.6% | 1 | 210 | 7.6% | 2 |
| May 2026 | 2.2K | 78.8% | 1 | 210 | 7.6% | 2 |
| Jun 2026 | 2.3K | 79.9% | 1 | 210 | 7.3% | 2 |
| Jul 2026 | 2.2K | 82.8% | 1 | 140 | 5.2% | 4 |
| Aug 2026 | 2.2K | 83.9% | 1 | 140 | 5.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LIC’s and Samen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LIC**: Measured on the search terms “lic bulls”, “lic co nz”, “lic dairy”, “lic genetics”, “lic livestock”, “lic nz” and “livestock improvement corporation”, summed into one figure.
- **Samen**: Measured on the search term “samen nz”.

- [LIC profile](/demand/nz/brands/lic)
- [Samen profile](/demand/nz/brands/samen)
- [All livestock genetics providers in New Zealand](/demand/nz/categories/nz-livestock-genetics-providers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LIC or Samen?

In August 2026, LIC had more branded searches than Samen among livestock genetics providers in New Zealand. LIC was estimated to have 2.2K branded searches compared to Samen’s 140, and held an 83.9% Share of Search versus Samen’s 5.2%.

## Cite this page

Brandwave. "LIC vs Samen: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lic-vs-samen

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lic-vs-samen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.