--- title: "LIC vs Ravensdown: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, LIC or Ravensdown? Compare estimated monthly branded-search demand and Share of Search inside the Agricultural co-operatives set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lic-vs-ravensdown" publisher: "Brandwave" --- # LIC vs Ravensdown: Which is more popular by branded search in New Zealand? Which is more popular in search, LIC or Ravensdown? Compare estimated monthly branded-search demand and Share of Search inside the Agricultural co-operatives set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LIC and Ravensdown - **Competitive set**: Agricultural co-operatives - **Market**: New Zealand - **Month measured**: Aug 2026 - **LIC Share of Search**: 4.9% - **Ravensdown Share of Search**: 18% ## Which is more popular in search, LIC or Ravensdown? - In August 2026, Ravensdown had more branded searches than LIC among agricultural co-operatives in New Zealand. Ravensdown was estimated to have 8.2K branded searches compared to LIC’s 2.2K, and held an 18% Share of Search versus LIC’s 4.9%. - Ravensdown was ahead of LIC in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand moved from 4.1% to 4.9%, and its estimated monthly branded searches moved from 2.4K to 2.2K. - Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among agricultural co-operatives in New Zealand moved from 11.1% to 18%, and its estimated monthly branded searches moved from 6.5K to 8.2K. ## How did search popularity change for New Zealand agricultural co-operatives in August 2026? - In August 2026, Ravensdown overtook Silver Fern Farms to rank 2nd among agricultural co-operatives in New Zealand, at 18%. - In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%. ## Month by month | Month | LIC estimated searches | LIC Share of Search | LIC rank | Ravensdown estimated searches | Ravensdown Share of Search | Ravensdown rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 4.1% | 6 | 6.5K | 11.1% | 4 | | Nov 2025 | 2.2K | 4.4% | 6 | 6.2K | 12.2% | 3 | | Dec 2025 | 1.8K | 4.7% | 6 | 4.2K | 11% | 4 | | Jan 2026 | 2.4K | 6.5% | 6 | 4.3K | 11.6% | 3 | | Feb 2026 | 2.9K | 7% | 5 | 5.1K | 12.3% | 3 | | Mar 2026 | 2.2K | 4.3% | 6 | 7.4K | 14.5% | 3 | | Apr 2026 | 2.2K | 5.4% | 5 | 5.5K | 13.6% | 3 | | May 2026 | 2.2K | 5.4% | 5 | 4.6K | 11.3% | 4 | | Jun 2026 | 2.3K | 5.6% | 5 | 5.3K | 12.9% | 3 | | Jul 2026 | 2.2K | 5.5% | 5 | 5.2K | 12.9% | 3 | | Aug 2026 | 2.2K | 4.9% | 5 | 8.2K | 18% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using LIC’s and Ravensdown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LIC**: Measured on the search terms “lic bulls”, “lic co nz”, “lic dairy”, “lic genetics”, “lic livestock”, “lic nz” and “livestock improvement corporation”, summed into one figure. - **Ravensdown**: Measured on the search terms “hawkeye ravensdown”, “ravensdown”, “ravensdown co nz”, “ravensdown fertiliser”, “ravensdown fertiliser price list”, “ravensdown fertiliser prices”, “ravensdown fertiliser products”, “ravensdown hawkeye”, “ravensdown lawn fertiliser”, “ravensdown lawn fertilizer”, “ravensdown lime”, “ravensdown near me”, “ravensdown price list”, “ravensdown price list 2020”, “ravensdown price list 2021”, “ravensdown prices” and “ravensdown products”, summed into one figure. - [LIC profile](/demand/nz/brands/lic) - [Ravensdown profile](/demand/nz/brands/ravensdown) - [All agricultural co-operatives in New Zealand](/demand/nz/categories/nz-agricultural-cooperatives): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, LIC or Ravensdown? In August 2026, Ravensdown had more branded searches than LIC among agricultural co-operatives in New Zealand. Ravensdown was estimated to have 8.2K branded searches compared to LIC’s 2.2K, and held an 18% Share of Search versus LIC’s 4.9%. ## Cite this page Brandwave. "LIC vs Ravensdown: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lic-vs-ravensdown This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lic-vs-ravensdown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.