--- title: "Libra vs Stayfree: Which is searched more in New Zealand?" description: "Is Libra or Stayfree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/libra-vs-stayfree" publisher: "Brandwave" --- # Libra vs Stayfree: Which is searched more in New Zealand? Is Libra or Stayfree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Libra and Stayfree - **Competitive set**: Period care brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Libra Share of Search**: 28.4% - **Stayfree Share of Search**: 5.6% ## Is Libra or Stayfree more popular in search? - In September 2026, Libra had more branded searches than Stayfree among period care brands in New Zealand. Libra had about 2,990 branded searches, while Stayfree had 590. Libra made up 28.4% of all period care brand searches we track, and Stayfree accounted for 5.6%. - Libra was ahead of Stayfree in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Libra’s share of searches among period care brands in New Zealand moved from 24.7% to 28.4%, and its estimated monthly branded searches moved from 2.2K to 3K. - Across the 12 months ending September 2026, Stayfree’s share of searches among period care brands in New Zealand moved from 4.4% to 5.6%, and its estimated monthly branded searches moved from 390 to 590. ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Libra was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stayfree did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Libra | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Confitex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | AWWA | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | U by Kotex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | TOM Organic | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Hello Period | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Always | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Stayfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period care brands - Asked ChatGPT "Which period care brand should I buy in New Zealand?": 1. Libra, 2. Modibodi, 3. TOM Organic, 4. Hello Period - Asked ChatGPT "What are the best period care brands in New Zealand?": 1. Modibodi, 2. AWWA, 3. TOM Organic, 4. Libra, 5. U by Kotex, 6. Confitex, 7. Hello Period - Asked ChatGPT "What's the best period care brand in New Zealand for heavy flow?": 1. Confitex, 2. AWWA, 3. Modibodi, 4. Libra, 5. U by Kotex - Searched Google, AI Overview "period underwear nz": 1. Modibodi, 2. Confitex - Searched Google, AI Overview "tampons nz": 1. U by Kotex, 2. Libra, 3. Always Not named in any answer: Stayfree and Thinx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand period care brands in September 2026? - In September 2026, Stayfree overtook Hello Period to rank 6th among period care brands in New Zealand, with 5.6% of the searches. - In September 2026, Libra gained share of searches among period care brands in New Zealand, from 25.7% to 28.4%. ## Month by month | Month | Libra estimated searches | Libra Share of Search | Libra rank | Stayfree estimated searches | Stayfree Share of Search | Stayfree rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 24.7% | 1 | 390 | 4.4% | 7 | | Nov 2025 | 1.9K | 19.2% | 3 | 390 | 4% | 6 | | Dec 2025 | 1.9K | 24.6% | 1 | 320 | 4% | 6 | | Jan 2026 | 2.6K | 25% | 1 | 390 | 3.7% | 6 | | Feb 2026 | 1.9K | 20.1% | 2 | 390 | 4% | 7 | | Mar 2026 | 2.5K | 21.7% | 2 | 390 | 3.4% | 7 | | Apr 2026 | 2.3K | 23.8% | 1 | 390 | 4% | 7 | | May 2026 | 2.5K | 25.2% | 1 | 390 | 4% | 8 | | Jun 2026 | 2.7K | 24.7% | 1 | 390 | 3.6% | 8 | | Jul 2026 | 3.1K | 28.6% | 1 | 480 | 4.5% | 8 | | Aug 2026 | 2.9K | 25.7% | 1 | 480 | 4.3% | 7 | | Sep 2026 | 3K | 28.4% | 1 | 590 | 5.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Libra’s and Stayfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Libra**: Measured on the search terms “libra goodnight pads”, “libra invisible pads”, “libra maternity pads”, “libra night pads”, “libra overnight pads”, “libra pads”, “libra pads wings”, “libra period underwear”, “libra regular pads”, “libra super pads” and “libra tampons”, summed into one figure. - **Stayfree**: Measured on the search term “stayfree pads”. - [Libra profile](/demand/nz/brands/libra) - [Stayfree profile](/demand/nz/brands/stayfree) - [All period care brands in New Zealand](/demand/nz/categories/nz-period-care-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Libra or Stayfree more popular in search? In September 2026, Libra had more branded searches than Stayfree among period care brands in New Zealand. Libra had about 2,990 branded searches, while Stayfree had 590. Libra made up 28.4% of all period care brand searches we track, and Stayfree accounted for 5.6%. ## Cite this page Brandwave. "Libra vs Stayfree: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/libra-vs-stayfree This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/libra-vs-stayfree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.