--- title: "Liberty Brewing vs McLeod’s Brewery: Which is searched more in New Zealand?" description: "Is Liberty Brewing or McLeod’s Brewery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/liberty-brewing-vs-mcleods-brewery" publisher: "Brandwave" --- # Liberty Brewing vs McLeod’s Brewery: Which is searched more in New Zealand? Is Liberty Brewing or McLeod’s Brewery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Liberty Brewing and McLeod’s Brewery - **Competitive set**: craft beer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Liberty Brewing Share of Search**: 1% - **McLeod’s Brewery Share of Search**: 2.3% ## Is Liberty Brewing or McLeod’s Brewery more popular in search? - In September 2026, McLeod’s Brewery had more branded searches than Liberty Brewing among craft beer brands in New Zealand. McLeod’s Brewery had about 620 branded searches, while Liberty Brewing had 280. McLeod’s Brewery made up 2.3% of all craft beer brand searches we track, and Liberty Brewing accounted for 1%. - McLeod’s Brewery was ahead of Liberty Brewing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Liberty Brewing’s share of searches among craft beer brands in New Zealand moved from 0.98% to 1%, and its estimated monthly branded searches held steady at 280. - Across the 12 months ending September 2026, McLeod’s Brewery’s share of searches among craft beer brands in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches moved from 640 to 620. ## Top craft beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, McLeod’s Brewery was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liberty Brewing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liberty Brewing and McLeod’s Brewery were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garage Project | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Parrotdog | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Emerson's | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Panhead | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Sawmill | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Behemoth Brewing | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Liberty Brewing | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | McLeod’s Brewery | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Tuatara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about craft beer brands - Asked ChatGPT "Which craft beer brand should I buy in New Zealand?": 1. Garage Project, 2. Panhead, 3. Parrotdog, 4. Emerson's, 5. Behemoth Brewing, 6. McLeod’s Brewery - Asked ChatGPT "What are the best craft beer brands in New Zealand?": 1. Garage Project, 2. Parrotdog, 3. Liberty Brewing, 4. Behemoth Brewing, 5. Sawmill, 6. Emerson's, 7. McLeod’s Brewery - Asked ChatGPT "What's the best craft beer brand in New Zealand for local beer?": 1. Garage Project, 2. Emerson's, 3. Parrotdog, 4. Sawmill, 5. Behemoth Brewing - Searched Google, AI Overview "best craft beer nz": 1. Emerson's, 2. Garage Project, 3. Sawmill, 4. Panhead - Searched Google, AI Overview "new zealand craft beer": 1. Panhead, 2. Parrotdog, 3. Garage Project Not named in any answer: Tuatara. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand craft beer brands in September 2026? Neither Liberty Brewing nor McLeod’s Brewery moved beyond provider rounding among craft beer brands in Sep 2026. ## Month by month | Month | Liberty Brewing estimated searches | Liberty Brewing Share of Search | Liberty Brewing rank | McLeod’s Brewery estimated searches | McLeod’s Brewery Share of Search | McLeod’s Brewery rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 0.98% | 9 | 640 | 2.2% | 8 | | Nov 2025 | 340 | 1.1% | 9 | 870 | 2.7% | 8 | | Dec 2025 | 350 | 0.97% | 9 | 1.1K | 3.1% | 8 | | Jan 2026 | 270 | 0.85% | 9 | 800 | 2.5% | 8 | | Feb 2026 | 220 | 0.84% | 9 | 650 | 2.5% | 8 | | Mar 2026 | 240 | 0.9% | 9 | 580 | 2.2% | 8 | | Apr 2026 | 280 | 1.2% | 9 | 600 | 2.6% | 8 | | May 2026 | 230 | 0.95% | 9 | 600 | 2.5% | 8 | | Jun 2026 | 280 | 1.1% | 9 | 530 | 2.1% | 8 | | Jul 2026 | 220 | 0.97% | 9 | 650 | 2.9% | 7 | | Aug 2026 | 230 | 0.89% | 9 | 530 | 2% | 8 | | Sep 2026 | 280 | 1% | 9 | 620 | 2.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Liberty Brewing’s and McLeod’s Brewery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Liberty Brewing**: Measured on the search terms “liberty brewery”, “liberty brewing” and “liberty brewing company”, summed into one figure. - **McLeod’s Brewery**: Measured on the search terms “mcleod's brewery” and “mcleods beer”, summed into one figure. - [Liberty Brewing profile](/demand/nz/brands/liberty-brewing) - [McLeod’s Brewery profile](/demand/nz/brands/mcleods-brewery) - [All craft beer brands in New Zealand](/demand/nz/categories/nz-craft-beer-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Liberty Brewing or McLeod’s Brewery more popular in search? In September 2026, McLeod’s Brewery had more branded searches than Liberty Brewing among craft beer brands in New Zealand. McLeod’s Brewery had about 620 branded searches, while Liberty Brewing had 280. McLeod’s Brewery made up 2.3% of all craft beer brand searches we track, and Liberty Brewing accounted for 1%. ## Cite this page Brandwave. "Liberty Brewing vs McLeod’s Brewery: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/liberty-brewing-vs-mcleods-brewery This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/liberty-brewing-vs-mcleods-brewery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.