--- title: "Libby vs Wushka: Which is searched more in New Zealand?" description: "Is Libby or Wushka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/libby-vs-wushka" publisher: "Brandwave" --- # Libby vs Wushka: Which is searched more in New Zealand? Is Libby or Wushka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Libby and Wushka - **Competitive set**: Kids reading apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Libby Share of Search**: 0.31% - **Wushka Share of Search**: 0.16% ## Is Libby or Wushka more popular in search? - In September 2026, Libby had more branded searches than Wushka among kids reading apps in New Zealand. Libby had about 210 branded searches, while Wushka had 110. Libby made up 0.31% of all kids reading app searches we track, and Wushka accounted for 0.16%. - The lead changed hands 2 times in the 12 months ending September 2026: Wushka took it in May 2026, Libby took it in July 2026. - Across the 12 months ending September 2026, Libby’s share of searches among kids reading apps in New Zealand moved from 0.24% to 0.31%, and its estimated monthly branded searches moved from 170 to 210. - Across the 12 months ending September 2026, Wushka’s share of searches among kids reading apps in New Zealand held steady at 0.16%, and its estimated monthly branded searches held steady at 110. ## Top kids reading apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Libby was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wushka did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Reading Eggs | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sunshine Online | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Khan Academy | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Epic | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Teach Your Monster to Read | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Libby | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Raz-Kids | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wushka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids reading apps - Asked ChatGPT "Which kids reading app should I use in New Zealand?": 1. Reading Eggs, 2. Sunshine Online, 3. Libby - Asked ChatGPT "What are the best kids reading apps in New Zealand?": 1. Reading Eggs, 2. Khan Academy, 3. Sunshine Online, 4. Teach Your Monster to Read, 5. Libby - Asked ChatGPT "What's the best kids reading app in New Zealand for learning to read?": 1. Reading Eggs, 2. Sunshine Online - Searched Google, AI Overview "kids reading apps": 1. Reading Eggs, 2. Teach Your Monster to Read, 3. Khan Academy, 4. Epic - Searched Google, AI Overview "digital library for kids": 1. Epic, 2. Reading Eggs, 3. Libby Not named in any answer: Raz-Kids and Wushka. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand kids reading apps in September 2026? - Estimated monthly branded searches for Libby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## Month by month | Month | Libby estimated searches | Libby Share of Search | Libby rank | Wushka estimated searches | Wushka Share of Search | Wushka rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.24% | 7 | 110 | 0.16% | 8 | | Nov 2025 | 260 | 0.31% | 7 | 90 | 0.11% | 8 | | Dec 2025 | 390 | 1.3% | 5 | 30 | 0.1% | 8 | | Jan 2026 | 390 | 2.2% | 5 | 20 | 0.11% | 8 | | Feb 2026 | 320 | 0.39% | 7 | 20 | 0.02% | 8 | | Mar 2026 | 320 | 0.26% | 7 | 110 | 0.09% | 8 | | Apr 2026 | 320 | 0.6% | 7 | 220 | 0.41% | 8 | | May 2026 | 260 | 0.29% | 8 | 390 | 0.43% | 7 | | Jun 2026 | 260 | 0.29% | 8 | 320 | 0.36% | 7 | | Jul 2026 | 260 | 0.49% | 7 | 110 | 0.21% | 8 | | Aug 2026 | 260 | 0.32% | 7 | 140 | 0.17% | 8 | | Sep 2026 | 210 | 0.31% | 7 | 110 | 0.16% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Libby’s and Wushka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Libby**: Measured on the search term “libby library”. - **Wushka**: Measured on the search terms “wushka” and “wushka reading app”, summed into one figure. - [Libby profile](/demand/nz/brands/libby) - [Wushka profile](/demand/nz/brands/wushka) - [All kids reading apps in New Zealand](/demand/nz/categories/nz-kids-reading-apps): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Libby or Wushka more popular in search? In September 2026, Libby had more branded searches than Wushka among kids reading apps in New Zealand. Libby had about 210 branded searches, while Wushka had 110. Libby made up 0.31% of all kids reading app searches we track, and Wushka accounted for 0.16%. ## Cite this page Brandwave. "Libby vs Wushka: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/libby-vs-wushka This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/libby-vs-wushka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.