--- title: "Libby vs Raz-Kids: Which is searched more in New Zealand?" description: "Is Libby or Raz-Kids more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/libby-vs-raz-kids" publisher: "Brandwave" --- # Libby vs Raz-Kids: Which is searched more in New Zealand? Is Libby or Raz-Kids more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Libby and Raz-Kids - **Competitive set**: Kids reading apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Libby Share of Search**: 0.31% - **Raz-Kids Share of Search**: 0.87% ## Is Libby or Raz-Kids more popular in search? - In September 2026, Raz-Kids had more branded searches than Libby among kids reading apps in New Zealand. Raz-Kids had about 590 branded searches, while Libby had 210. Raz-Kids made up 0.87% of all kids reading app searches we track, and Libby accounted for 0.31%. - The lead changed hands 2 times in the 12 months ending September 2026: Libby took it in December 2025, Raz-Kids took it in February 2026. - Across the 12 months ending September 2026, Libby’s share of searches among kids reading apps in New Zealand moved from 0.24% to 0.31%, and its estimated monthly branded searches moved from 170 to 210. - Across the 12 months ending September 2026, Raz-Kids’ share of searches among kids reading apps in New Zealand moved from 1% to 0.87%, and its estimated monthly branded searches moved from 720 to 590. ## Top kids reading apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Libby was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Raz-Kids did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Reading Eggs | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sunshine Online | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Khan Academy | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Epic | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Teach Your Monster to Read | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Libby | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Raz-Kids | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wushka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids reading apps - Asked ChatGPT "Which kids reading app should I use in New Zealand?": 1. Reading Eggs, 2. Sunshine Online, 3. Libby - Asked ChatGPT "What are the best kids reading apps in New Zealand?": 1. Reading Eggs, 2. Khan Academy, 3. Sunshine Online, 4. Teach Your Monster to Read, 5. Libby - Asked ChatGPT "What's the best kids reading app in New Zealand for learning to read?": 1. Reading Eggs, 2. Sunshine Online - Searched Google, AI Overview "kids reading apps": 1. Reading Eggs, 2. Teach Your Monster to Read, 3. Khan Academy, 4. Epic - Searched Google, AI Overview "digital library for kids": 1. Epic, 2. Reading Eggs, 3. Libby Not named in any answer: Raz-Kids and Wushka. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand kids reading apps in September 2026? - Estimated monthly branded searches for Libby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. - Estimated monthly branded searches for Raz-Kids in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | Libby estimated searches | Libby Share of Search | Libby rank | Raz-Kids estimated searches | Raz-Kids Share of Search | Raz-Kids rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.24% | 7 | 720 | 1% | 5 | | Nov 2025 | 260 | 0.31% | 7 | 590 | 0.71% | 6 | | Dec 2025 | 390 | 1.3% | 5 | 210 | 0.68% | 7 | | Jan 2026 | 390 | 2.2% | 5 | 140 | 0.78% | 7 | | Feb 2026 | 320 | 0.39% | 7 | 720 | 0.88% | 6 | | Mar 2026 | 320 | 0.26% | 7 | 1K | 0.83% | 6 | | Apr 2026 | 320 | 0.6% | 7 | 590 | 1.1% | 5 | | May 2026 | 260 | 0.29% | 8 | 880 | 0.98% | 5 | | Jun 2026 | 260 | 0.29% | 8 | 1K | 1.1% | 5 | | Jul 2026 | 260 | 0.49% | 7 | 590 | 1.1% | 5 | | Aug 2026 | 260 | 0.32% | 7 | 1K | 1.2% | 5 | | Sep 2026 | 210 | 0.31% | 7 | 590 | 0.87% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Libby’s and Raz-Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Libby**: Measured on the search term “libby library”. - **Raz-Kids**: Measured on the search term “razkids”. - [Libby profile](/demand/nz/brands/libby) - [Raz-Kids profile](/demand/nz/brands/raz-kids) - [All kids reading apps in New Zealand](/demand/nz/categories/nz-kids-reading-apps): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Libby or Raz-Kids more popular in search? In September 2026, Raz-Kids had more branded searches than Libby among kids reading apps in New Zealand. Raz-Kids had about 590 branded searches, while Libby had 210. Raz-Kids made up 0.87% of all kids reading app searches we track, and Libby accounted for 0.31%. ## Cite this page Brandwave. "Libby vs Raz-Kids: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/libby-vs-raz-kids This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/libby-vs-raz-kids. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.