--- title: "Libbey vs Spiegelau: Which is searched more in New Zealand?" description: "Is Libbey or Spiegelau more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer glasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/libbey-vs-spiegelau" publisher: "Brandwave" --- # Libbey vs Spiegelau: Which is searched more in New Zealand? Is Libbey or Spiegelau more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer glasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Libbey and Spiegelau - **Competitive set**: Beer glasses brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Libbey Share of Search**: 0.61% - **Spiegelau Share of Search**: 10.3% ## Is Libbey or Spiegelau more popular in search? - In September 2026, Spiegelau had more branded searches than Libbey among beer glasses brands in New Zealand. Spiegelau had about 170 branded searches, while Libbey had 10. Spiegelau made up 10.3% of all beer glasses brand searches we track, and Libbey accounted for 0.61%. - Spiegelau was ahead of Libbey in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Libbey’s share of searches among beer glasses brands in New Zealand moved from 1.3% to 0.61%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending September 2026, Spiegelau’s share of searches among beer glasses brands in New Zealand moved from 11.3% to 10.3%, and its estimated monthly branded searches held steady at 170. ## Top beer glasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spiegelau was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Libbey was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Spiegelau was listed before Libbey in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spiegelau | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Luigi Bormioli | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Libbey | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Riedel | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Waterford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about beer glasses brands - Asked ChatGPT "Which beer glasses brand should I buy in New Zealand?": 1. Spiegelau, 2. Luigi Bormioli - Asked ChatGPT "What are the best beer glasses brands in New Zealand?": 1. Spiegelau, 2. Riedel, 3. Libbey - Asked ChatGPT "What's the best beer glasses brand in New Zealand for home bar use?": 1. Spiegelau, 2. Riedel, 3. Luigi Bormioli - Searched Google, AI Overview "beer glasses nz": 1. Libbey, 2. Luigi Bormioli - Searched Google, AI Overview "beer glass brands": 1. Spiegelau, 2. Luigi Bormioli, 3. Libbey, 4. Riedel Not named in any answer: Waterford. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand beer glasses brands in September 2026? - In September 2026, Spiegelau gained share of searches among beer glasses brands in New Zealand, from 7.4% to 10.3%. - Estimated monthly branded searches for Libbey in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Month by month | Month | Libbey estimated searches | Libbey Share of Search | Libbey rank | Spiegelau estimated searches | Spiegelau Share of Search | Spiegelau rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 1.3% | 5 | 170 | 11.3% | 3 | | Nov 2025 | 20 | 1.1% | 5 | 170 | 9.4% | 3 | | Dec 2025 | 10 | 0.52% | 5 | 210 | 10.9% | 3 | | Jan 2026 | 10 | 0.6% | 5 | 140 | 8.3% | 3 | | Feb 2026 | 10 | 0.65% | 5 | 110 | 7.1% | 3 | | Mar 2026 | 10 | 0.64% | 5 | 140 | 8.9% | 3 | | Apr 2026 | 10 | 0.68% | 5 | 140 | 9.5% | 3 | | May 2026 | 10 | 0.72% | 5 | 110 | 7.9% | 3 | | Jun 2026 | 10 | 0.67% | 5 | 110 | 7.3% | 3 | | Jul 2026 | 10 | 0.66% | 5 | 140 | 9.3% | 3 | | Aug 2026 | 10 | 0.53% | 5 | 140 | 7.4% | 3 | | Sep 2026 | 10 | 0.61% | 5 | 170 | 10.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Libbey’s and Spiegelau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Libbey**: Measured on the search term “libbey”. - **Spiegelau**: Measured on the search term “spiegelau”. - [Libbey profile](/demand/nz/brands/libbey) - [Spiegelau profile](/demand/nz/brands/spiegelau) - [All beer glasses brands in New Zealand](/demand/nz/categories/nz-beer-glasses-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Libbey or Spiegelau more popular in search? In September 2026, Spiegelau had more branded searches than Libbey among beer glasses brands in New Zealand. Spiegelau had about 170 branded searches, while Libbey had 10. Spiegelau made up 10.3% of all beer glasses brand searches we track, and Libbey accounted for 0.61%. ## Cite this page Brandwave. "Libbey vs Spiegelau: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/libbey-vs-spiegelau This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/libbey-vs-spiegelau. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.