---
title: "Libbey vs Schott Zwiesel: Which is searched more in New Zealand?"
description: "Is Libbey or Schott Zwiesel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/libbey-vs-schott-zwiesel"
publisher: "Brandwave"
---

# Libbey vs Schott Zwiesel: Which is searched more in New Zealand?

Is Libbey or Schott Zwiesel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Libbey and Schott Zwiesel
- **Competitive set**: Glassware brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Libbey Share of Search**: 0.56%
- **Schott Zwiesel Share of Search**: 7.8%

## Is Libbey or Schott Zwiesel more popular in search?

- In September 2026, Schott Zwiesel had more branded searches than Libbey among glassware brands in New Zealand. Schott Zwiesel had about 140 branded searches, while Libbey had 10. Schott Zwiesel made up 7.8% of all glassware brand searches we track, and Libbey accounted for 0.56%.
- Schott Zwiesel was ahead of Libbey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Libbey’s share of searches among glassware brands in New Zealand moved from 1.2% to 0.56%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, Schott Zwiesel’s share of searches among glassware brands in New Zealand moved from 6.5% to 7.8%, and its estimated monthly branded searches moved from 110 to 140.

## Top glassware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schott Zwiesel appeared in all five answers. Libbey did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Schott Zwiesel | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Duralex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Riedel | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Luigi Bormioli | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Bormioli Rocco | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Waterford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Libbey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about glassware brands

- Asked ChatGPT "Which glassware brand should I buy in New Zealand?": 1. Schott Zwiesel, 2. Luigi Bormioli, 3. Riedel
- Asked ChatGPT "What are the best glassware brands in New Zealand?": 1. Riedel, 2. Schott Zwiesel, 3. Luigi Bormioli, 4. Duralex
- Asked ChatGPT "What's the best glassware brand in New Zealand for everyday dining?": 1. Bormioli Rocco, 2. Schott Zwiesel, 3. Duralex
- Searched Google, AI Overview "glassware brands": 1. Duralex, 2. Bormioli Rocco, 3. Riedel, 4. Schott Zwiesel
- Searched Google, AI Overview "glass tumblers nz": 1. Duralex, 2. Luigi Bormioli, 3. Riedel, 4. Schott Zwiesel

Not named in any answer: Waterford and Libbey.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand glassware brands in September 2026?

- In September 2026, Schott Zwiesel gained share of searches among glassware brands in New Zealand, from 6.9% to 7.8%.
- Estimated monthly branded searches for Libbey in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

## Month by month

| Month | Libbey estimated searches | Libbey Share of Search | Libbey rank | Schott Zwiesel estimated searches | Schott Zwiesel Share of Search | Schott Zwiesel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 1.2% | 7 | 110 | 6.5% | 6 |
| Nov 2025 | 20 | 0.89% | 7 | 170 | 7.6% | 4 |
| Dec 2025 | 10 | 0.46% | 7 | 210 | 9.7% | 3 |
| Jan 2026 | 10 | 0.5% | 7 | 170 | 8.5% | 4 |
| Feb 2026 | 10 | 0.57% | 7 | 140 | 8% | 3 |
| Mar 2026 | 10 | 0.58% | 7 | 110 | 6.4% | 3 |
| Apr 2026 | 10 | 0.61% | 7 | 110 | 6.7% | 4 |
| May 2026 | 10 | 0.63% | 7 | 140 | 8.8% | 3 |
| Jun 2026 | 10 | 0.59% | 7 | 140 | 8.3% | 3 |
| Jul 2026 | 10 | 0.59% | 7 | 140 | 8.3% | 3 |
| Aug 2026 | 10 | 0.49% | 7 | 140 | 6.9% | 3 |
| Sep 2026 | 10 | 0.56% | 7 | 140 | 7.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Libbey’s and Schott Zwiesel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Libbey**: Measured on the search term “libbey”.
- **Schott Zwiesel**: Measured on the search term “schott zwiesel”.

- [Libbey profile](/demand/nz/brands/libbey)
- [Schott Zwiesel profile](/demand/nz/brands/schott-zwiesel)
- [All glassware brands in New Zealand](/demand/nz/categories/nz-glassware-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Libbey or Schott Zwiesel more popular in search?

In September 2026, Schott Zwiesel had more branded searches than Libbey among glassware brands in New Zealand. Schott Zwiesel had about 140 branded searches, while Libbey had 10. Schott Zwiesel made up 7.8% of all glassware brand searches we track, and Libbey accounted for 0.56%.

## Cite this page

Brandwave. "Libbey vs Schott Zwiesel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/libbey-vs-schott-zwiesel

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/libbey-vs-schott-zwiesel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
