--- title: "Li-Ning vs Yonex: Which is searched more in New Zealand?" description: "Is Li-Ning or Yonex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Badminton brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/li-ning-vs-yonex" publisher: "Brandwave" --- # Li-Ning vs Yonex: Which is searched more in New Zealand? Is Li-Ning or Yonex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Badminton brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Li-Ning and Yonex - **Competitive set**: Badminton brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Li-Ning Share of Search**: 24.7% - **Yonex Share of Search**: 40% ## Is Li-Ning or Yonex more popular in search? - In September 2026, Yonex had more branded searches than Li-Ning among badminton brands in New Zealand. Yonex had about 1,700 branded searches, while Li-Ning had 1,050. Yonex made up 40% of all badminton brand searches we track, and Li-Ning accounted for 24.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Li-Ning took it in June 2026, Yonex took it in July 2026. - Across the 12 months ending September 2026, Li-Ning’s share of searches among badminton brands in New Zealand moved from 20.5% to 24.7%, and its estimated monthly branded searches moved from 800 to 1.1K. - Across the 12 months ending September 2026, Yonex’s share of searches among badminton brands in New Zealand moved from 37.4% to 40%, and its estimated monthly branded searches moved from 1.5K to 1.7K. ## Top badminton brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Li-Ning and Yonex showed up in all five answers. Yonex was listed before Li-Ning in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yonex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Victor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Li-Ning | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ashaway | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Babolat | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about badminton brands - Asked ChatGPT "Which badminton brand should I buy in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning - Asked ChatGPT "What are the best badminton brands in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway - Asked ChatGPT "What's the best badminton brand in New Zealand for club play?": 1. Yonex, 2. Victor, 3. Li-Ning - Searched Google, AI Overview "badminton racket nz": 1. Yonex, 2. Li-Ning, 3. Victor, 4. Babolat - Searched Google, AI Overview "badminton brands": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway, 5. Babolat Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand badminton brands in September 2026? - In September 2026, Yonex gained share of searches among badminton brands in New Zealand, from 38% to 40%. - In September 2026, Li-Ning lost share of searches among badminton brands in New Zealand, from 28% to 24.7%. ## Month by month | Month | Li-Ning estimated searches | Li-Ning Share of Search | Li-Ning rank | Yonex estimated searches | Yonex Share of Search | Yonex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 800 | 20.5% | 3 | 1.5K | 37.4% | 2 | | Nov 2025 | 850 | 21.3% | 3 | 1.5K | 37% | 2 | | Dec 2025 | 800 | 22.8% | 3 | 1.3K | 36.8% | 1 | | Jan 2026 | 800 | 15.7% | 3 | 2.4K | 46.4% | 1 | | Feb 2026 | 910 | 18.5% | 3 | 2.1K | 42% | 1 | | Mar 2026 | 1K | 21.1% | 3 | 2.1K | 42.9% | 1 | | Apr 2026 | 1.2K | 26% | 2 | 2K | 44.2% | 1 | | May 2026 | 1.1K | 26.3% | 2 | 1.8K | 41.6% | 1 | | Jun 2026 | 3.8K | 55.5% | 1 | 1.7K | 25.3% | 2 | | Jul 2026 | 1.1K | 27.3% | 2 | 1.6K | 40.5% | 1 | | Aug 2026 | 1.2K | 28% | 3 | 1.6K | 38% | 1 | | Sep 2026 | 1.1K | 24.7% | 3 | 1.7K | 40% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Li-Ning’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Li-Ning**: Measured on the search terms “li-ning” and “li-ning badminton”, summed into one figure. - **Yonex**: Measured on the search terms “yonex”, “yonex ezone”, “yonex shoes”, “yonex shuttles” and “yonex tennis racket”, summed into one figure. - [Li-Ning profile](/demand/nz/brands/li-ning) - [Yonex profile](/demand/nz/brands/yonex) - [All badminton brands in New Zealand](/demand/nz/categories/nz-badminton-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Li-Ning or Yonex more popular in search? In September 2026, Yonex had more branded searches than Li-Ning among badminton brands in New Zealand. Yonex had about 1,700 branded searches, while Li-Ning had 1,050. Yonex made up 40% of all badminton brand searches we track, and Li-Ning accounted for 24.7%. ## Cite this page Brandwave. "Li-Ning vs Yonex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/li-ning-vs-yonex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/li-ning-vs-yonex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.