--- title: "Li-Ning vs Victor: Which is searched more in New Zealand?" description: "Is Li-Ning or Victor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Badminton brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/li-ning-vs-victor-badminton" publisher: "Brandwave" --- # Li-Ning vs Victor: Which is searched more in New Zealand? Is Li-Ning or Victor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Badminton brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Li-Ning and Victor - **Competitive set**: Badminton brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Li-Ning Share of Search**: 24.7% - **Victor Share of Search**: 3.3% ## Is Li-Ning or Victor more popular in search? - In September 2026, Li-Ning had more branded searches than Victor among badminton brands in New Zealand. Li-Ning had about 1,050 branded searches, while Victor had 140. Li-Ning made up 24.7% of all badminton brand searches we track, and Victor accounted for 3.3%. - Li-Ning was ahead of Victor in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Li-Ning’s share of searches among badminton brands in New Zealand moved from 20.5% to 24.7%, and its estimated monthly branded searches moved from 800 to 1.1K. - Across the 12 months ending September 2026, Victor’s share of searches among badminton brands in New Zealand moved from 3.6% to 3.3%, and its estimated monthly branded searches held steady at 140. ## Top badminton brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Li-Ning and Victor showed up in all five answers. Victor was listed before Li-Ning in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yonex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Victor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Li-Ning | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ashaway | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Babolat | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about badminton brands - Asked ChatGPT "Which badminton brand should I buy in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning - Asked ChatGPT "What are the best badminton brands in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway - Asked ChatGPT "What's the best badminton brand in New Zealand for club play?": 1. Yonex, 2. Victor, 3. Li-Ning - Searched Google, AI Overview "badminton racket nz": 1. Yonex, 2. Li-Ning, 3. Victor, 4. Babolat - Searched Google, AI Overview "badminton brands": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway, 5. Babolat Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand badminton brands in September 2026? - In September 2026, Li-Ning lost share of searches among badminton brands in New Zealand, from 28% to 24.7%. - In September 2026, Victor lost share of searches among badminton brands in New Zealand, from 5.3% to 3.3%. ## Month by month | Month | Li-Ning estimated searches | Li-Ning Share of Search | Li-Ning rank | Victor estimated searches | Victor Share of Search | Victor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 800 | 20.5% | 3 | 140 | 3.6% | 4 | | Nov 2025 | 850 | 21.3% | 3 | 140 | 3.5% | 4 | | Dec 2025 | 800 | 22.8% | 3 | 160 | 4.6% | 4 | | Jan 2026 | 800 | 15.7% | 3 | 120 | 2.4% | 4 | | Feb 2026 | 910 | 18.5% | 3 | 120 | 2.4% | 4 | | Mar 2026 | 1K | 21.1% | 3 | 250 | 5.1% | 4 | | Apr 2026 | 1.2K | 26% | 2 | 160 | 3.5% | 4 | | May 2026 | 1.1K | 26.3% | 2 | 250 | 5.8% | 4 | | Jun 2026 | 3.8K | 55.5% | 1 | 160 | 2.3% | 4 | | Jul 2026 | 1.1K | 27.3% | 2 | 180 | 4.5% | 4 | | Aug 2026 | 1.2K | 28% | 3 | 220 | 5.3% | 4 | | Sep 2026 | 1.1K | 24.7% | 3 | 140 | 3.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Li-Ning’s and Victor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Li-Ning**: Measured on the search terms “li-ning” and “li-ning badminton”, summed into one figure. - **Victor**: Measured on the search terms “victor badminton” and “victor badminton racket”, summed into one figure. - [Li-Ning profile](/demand/nz/brands/li-ning) - [Victor profile](/demand/nz/brands/victor-badminton) - [All badminton brands in New Zealand](/demand/nz/categories/nz-badminton-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Li-Ning or Victor more popular in search? In September 2026, Li-Ning had more branded searches than Victor among badminton brands in New Zealand. Li-Ning had about 1,050 branded searches, while Victor had 140. Li-Ning made up 24.7% of all badminton brand searches we track, and Victor accounted for 3.3%. ## Cite this page Brandwave. "Li-Ning vs Victor: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/li-ning-vs-victor-badminton This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/li-ning-vs-victor-badminton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.