--- title: "LG vs Russell Hobbs: Which is searched more in New Zealand?" description: "Is LG or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothes steamer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lg-vs-russell-hobbs" publisher: "Brandwave" --- # LG vs Russell Hobbs: Which is searched more in New Zealand? Is LG or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothes steamer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LG and Russell Hobbs - **Competitive set**: Clothes steamer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **LG Share of Search**: 3.1% - **Russell Hobbs Share of Search**: 18.5% ## Is LG or Russell Hobbs more popular in search? - In September 2026, Russell Hobbs had more branded searches than LG among clothes steamer brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while LG had 280. Russell Hobbs made up 18.5% of all clothes steamer brand searches we track, and LG accounted for 3.1%. - Russell Hobbs was ahead of LG in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LG’s share of searches among clothes steamer brands in New Zealand moved from 3.6% to 3.1%, and its estimated monthly branded searches held steady at 280. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among clothes steamer brands in New Zealand moved from 17.1% to 18.5%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top clothes steamer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Russell Hobbs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LG did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Russell Hobbs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tefal | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about clothes steamer brands - Asked ChatGPT "Which clothes steamer brand should I buy in New Zealand?": 1. Philips, 2. Russell Hobbs, 3. Tefal - Asked ChatGPT "What are the best clothes steamer brands in New Zealand?": 1. Philips, 2. Tefal, 3. Russell Hobbs - Asked ChatGPT "What's the best clothes steamer brand in New Zealand for wrinkle-free clothes?": 1. Philips, 2. Tefal, 3. Russell Hobbs - Searched Google, AI Overview "clothes steamer nz": 1. Philips - Searched Google, AI Overview "garment steamer nz": 1. Philips, 2. Russell Hobbs, 3. Tefal Not named in any answer: Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand clothes steamer brands in September 2026? - In September 2026, Russell Hobbs overtook Tefal to rank 2nd among clothes steamer brands in New Zealand, with 18.5% of the searches. - LG’s share of searches among clothes steamer brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026. ## Month by month | Month | LG estimated searches | LG Share of Search | LG rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 3.6% | 5 | 1.3K | 17.1% | 2 | | Nov 2025 | 360 | 4% | 5 | 1.5K | 17.1% | 2 | | Dec 2025 | 290 | 3.2% | 5 | 1.5K | 16.6% | 2 | | Jan 2026 | 280 | 3.3% | 5 | 1.3K | 15.2% | 2 | | Feb 2026 | 240 | 3.4% | 5 | 1.1K | 15.8% | 2 | | Mar 2026 | 290 | 3.9% | 5 | 1.2K | 15.7% | 3 | | Apr 2026 | 370 | 4.1% | 5 | 1.4K | 15.2% | 2 | | May 2026 | 300 | 3.2% | 5 | 1.4K | 15.3% | 2 | | Jun 2026 | 370 | 3.8% | 4 | 1.4K | 14.8% | 3 | | Jul 2026 | 330 | 3.5% | 5 | 1.7K | 17.6% | 2 | | Aug 2026 | 330 | 3.3% | 5 | 1.6K | 16.6% | 3 | | Sep 2026 | 280 | 3.1% | 5 | 1.6K | 18.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using LG’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure. - **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs jug” and “russellhobbs”, summed into one figure. - [LG profile](/demand/nz/brands/lg) - [Russell Hobbs profile](/demand/nz/brands/russell-hobbs) - [All clothes steamer brands in New Zealand](/demand/nz/categories/nz-clothes-steamer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LG or Russell Hobbs more popular in search? In September 2026, Russell Hobbs had more branded searches than LG among clothes steamer brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while LG had 280. Russell Hobbs made up 18.5% of all clothes steamer brand searches we track, and LG accounted for 3.1%. ## Cite this page Brandwave. "LG vs Russell Hobbs: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lg-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lg-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.