---
title: "Lexus vs Subaru: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Lexus or Subaru? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lexus-vs-subaru"
publisher: "Brandwave"
---

# Lexus vs Subaru: Which is more popular by branded search in New Zealand?

Which is more popular in search, Lexus or Subaru? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lexus and Subaru
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Lexus Share of Search**: 1.4%
- **Subaru Share of Search**: 3.1%

## Which is more popular in search, Lexus or Subaru?

- In August 2026, Subaru had more branded searches than Lexus among car brands in New Zealand. Subaru was estimated to have 38K branded searches compared to Lexus’ 16.9K, and held a 3.1% Share of Search versus Lexus’ 1.4%.
- Subaru was ahead of Lexus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lexus’ estimated Share of Search among car brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 16.2K to 16.9K.
- Across the 11 months ending August 2026, Subaru’s estimated Share of Search among car brands in New Zealand moved from 3.2% to 3.1%, and its estimated monthly branded searches moved from 40.1K to 38K.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, Subaru fell from 9th to 11th among car brands in New Zealand.
- In August 2026, Lexus fell from 20th to 21st among car brands in New Zealand.

## Month by month

| Month | Lexus estimated searches | Lexus Share of Search | Lexus rank | Subaru estimated searches | Subaru Share of Search | Subaru rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.2K | 1.3% | 22 | 40.1K | 3.2% | 10 |
| Nov 2025 | 14.9K | 1.2% | 22 | 36.9K | 3.1% | 12 |
| Dec 2025 | 15.3K | 1.4% | 20 | 35.6K | 3.2% | 8 |
| Jan 2026 | 18.7K | 1.4% | 18 | 42.2K | 3.2% | 9 |
| Feb 2026 | 17.4K | 1.4% | 19 | 38.2K | 3.2% | 9 |
| Mar 2026 | 18.6K | 1.3% | 20 | 38.8K | 2.6% | 12 |
| Apr 2026 | 15.6K | 1.2% | 22 | 35.1K | 2.7% | 12 |
| May 2026 | 17.8K | 1.4% | 21 | 37.9K | 2.9% | 12 |
| Jun 2026 | 14.7K | 1.2% | 21 | 38.9K | 3.3% | 9 |
| Jul 2026 | 15.3K | 1.3% | 20 | 37.5K | 3.2% | 9 |
| Aug 2026 | 16.9K | 1.4% | 21 | 38K | 3.1% | 11 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lexus’ and Subaru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lexus**: Measured on the search terms “lexus”, “lexus car”, “lexus cars”, “lexus es”, “lexus is”, “lexus lx”, “lexus new zealand”, “lexus nx”, “lexus nz”, “lexus rx”, “lexus rz” and “lexus ux”, summed into one figure.
- **Subaru**: Measured on the search terms “subaru”, “subaru brz”, “subaru car”, “subaru cars”, “subaru crosstrek”, “subaru forester”, “subaru impreza”, “subaru new zealand”, “subaru nz”, “subaru outback”, “subaru wrx” and “subaru xv”, summed into one figure.

- [Lexus profile](/demand/nz/brands/lexus)
- [Subaru profile](/demand/nz/brands/subaru)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lexus or Subaru?

In August 2026, Subaru had more branded searches than Lexus among car brands in New Zealand. Subaru was estimated to have 38K branded searches compared to Lexus’ 16.9K, and held a 3.1% Share of Search versus Lexus’ 1.4%.

## Cite this page

Brandwave. "Lexus vs Subaru: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lexus-vs-subaru

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lexus-vs-subaru. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.