--- title: "Lewis Road Creamery vs Primo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lewis Road Creamery or Primo? Compare estimated monthly branded-search demand and Share of Search inside the Flavoured milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lewis-road-creamery-vs-primo" publisher: "Brandwave" --- # Lewis Road Creamery vs Primo: Which is more popular by branded search in New Zealand? Which is more popular in search, Lewis Road Creamery or Primo? Compare estimated monthly branded-search demand and Share of Search inside the Flavoured milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lewis Road Creamery and Primo - **Competitive set**: Flavoured milk brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lewis Road Creamery Share of Search**: 83.9% - **Primo Share of Search**: 5.2% ## Which is more popular in search, Lewis Road Creamery or Primo? - In August 2026, Lewis Road Creamery had more branded searches than Primo among flavoured milk brands in New Zealand. Lewis Road Creamery was estimated to have 7.8K branded searches compared to Primo’s 480, and held an 83.9% Share of Search versus Primo’s 5.2%. - Lewis Road Creamery was ahead of Primo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lewis Road Creamery’s estimated Share of Search among flavoured milk brands in New Zealand moved from 84.1% to 83.9%, and its estimated monthly branded searches moved from 6.6K to 7.8K. - Across the 11 months ending August 2026, Primo’s estimated Share of Search among flavoured milk brands in New Zealand moved from 5% to 5.2%, and its estimated monthly branded searches moved from 390 to 480. ## How did search popularity change for New Zealand flavoured milk brands in August 2026? - In August 2026, Lewis Road Creamery lost estimated Share of Search among flavoured milk brands in New Zealand, from 84.7% to 83.9%. - Estimated monthly branded searches for Primo in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026. ## Month by month | Month | Lewis Road Creamery estimated searches | Lewis Road Creamery Share of Search | Lewis Road Creamery rank | Primo estimated searches | Primo Share of Search | Primo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 84.1% | 1 | 390 | 5% | 4 | | Nov 2025 | 5.8K | 83.6% | 1 | 440 | 6.4% | 2 | | Dec 2025 | 6.1K | 86.3% | 1 | 380 | 5.4% | 2 | | Jan 2026 | 6.2K | 84.6% | 1 | 440 | 6% | 2 | | Feb 2026 | 6K | 79.4% | 1 | 440 | 5.9% | 3 | | Mar 2026 | 6.8K | 81.7% | 1 | 550 | 6.6% | 2 | | Apr 2026 | 6K | 82.2% | 1 | 480 | 6.5% | 2 | | May 2026 | 7.8K | 86.4% | 1 | 420 | 4.7% | 3 | | Jun 2026 | 6.3K | 82.8% | 1 | 470 | 6.2% | 2 | | Jul 2026 | 6.5K | 84.7% | 1 | 420 | 5.5% | 3 | | Aug 2026 | 7.8K | 83.9% | 1 | 480 | 5.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lewis Road Creamery’s and Primo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lewis Road Creamery**: Measured on the search terms “lewis road”, “lewis road a2 milk”, “lewis road butter”, “lewis road chocolate”, “lewis road chocolate milk”, “lewis road cream”, “lewis road creamery”, “lewis road creamery double cream”, “lewis road creamery flavoured milk”, “lewis road creamery iced coffee”, “lewis road creamery near me”, “lewis road creamery nz”, “lewis road creamery strawberry milk”, “lewis road double cream”, “lewis road flavoured milk”, “lewis road ice cream”, “lewis road iced coffee”, “lewis road milk”, “lewis road nz”, “lewis road organic milk”, “lewis road strawberry milk” and “lewisroadcreamery”, summed into one figure. - **Primo**: Measured on the search terms “primo bacon”, “primo chocolate milk”, “primo flavoured milk”, “primo ham”, “primo milk” and “primo sausages”, summed into one figure. - [Lewis Road Creamery profile](/demand/nz/brands/lewis-road-creamery) - [Primo profile](/demand/nz/brands/primo) - [All flavoured milk brands in New Zealand](/demand/nz/categories/nz-flavoured-milk-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lewis Road Creamery or Primo? In August 2026, Lewis Road Creamery had more branded searches than Primo among flavoured milk brands in New Zealand. Lewis Road Creamery was estimated to have 7.8K branded searches compared to Primo’s 480, and held an 83.9% Share of Search versus Primo’s 5.2%. ## Cite this page Brandwave. "Lewis Road Creamery vs Primo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lewis-road-creamery-vs-primo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lewis-road-creamery-vs-primo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.