--- title: "Lewis Build vs Smith & Sons: Which is searched more in New Zealand?" description: "Is Lewis Build or Smith & Sons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland renovation builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lewis-build-vs-smith-sons" publisher: "Brandwave" --- # Lewis Build vs Smith & Sons: Which is searched more in New Zealand? Is Lewis Build or Smith & Sons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland renovation builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lewis Build and Smith & Sons - **Competitive set**: Auckland renovation builders - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lewis Build Share of Search**: 5.3% - **Smith & Sons Share of Search**: 7.6% ## Is Lewis Build or Smith & Sons more popular in search? - In September 2026, Smith & Sons had more branded searches than Lewis Build among Auckland renovation builders in New Zealand. Smith & Sons had about 100 branded searches, while Lewis Build had 70. Smith & Sons made up 7.6% of all Auckland renovation builder searches we track, and Lewis Build accounted for 5.3%. - The lead changed hands 6 times in the 12 months ending September 2026: Lewis Build took it in November 2025, Smith & Sons took it in December 2025, Lewis Build took it in February 2026, Smith & Sons took it in March 2026, Lewis Build took it in May 2026, Smith & Sons took it in June 2026. - Across the 12 months ending September 2026, Lewis Build’s share of searches among Auckland renovation builders in New Zealand moved from 5.4% to 5.3%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, Smith & Sons’ share of searches among Auckland renovation builders in New Zealand moved from 6.2% to 7.6%, and its estimated monthly branded searches moved from 80 to 100. ## Top Auckland renovation builders in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lewis Build was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Smith & Sons did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Renovation Team | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Superior Renovations | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Add Value Renovations | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Manor Projects | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Licensed Renovations | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Reliable Renovations | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Lewis Build | 7th | 2 of 3 | 1 of 1 | 3 of 4 | | Refresh Renovations | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Smith & Sons | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland renovation builders - Asked ChatGPT "Which renovation builder should I hire in Auckland, New Zealand?": 1. The Renovation Team, 2. Add Value Renovations, 3. Licensed Renovations, 4. Superior Renovations - Asked ChatGPT "What are the best renovation builders in Auckland, New Zealand?": 1. The Renovation Team, 2. Reliable Renovations, 3. Superior Renovations, 4. Add Value Renovations, 5. Licensed Renovations, 6. Manor Projects, 7. Lewis Build - Asked ChatGPT "What's the best renovation builder in Auckland, New Zealand for home renovation?": 1. The Renovation Team, 2. Manor Projects, 3. Superior Renovations, 4. Lewis Build - Searched Google, AI Overview "home builders auckland": 1. Lewis Build Not named in any answer: Refresh Renovations and Smith & Sons. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland renovation builders in September 2026? - In September 2026, Licensed Renovations overtook Lewis Build to rank 5th among Auckland renovation builders in New Zealand, with 6.9% of the searches. - In September 2026, Smith & Sons lost share of searches among Auckland renovation builders in New Zealand, from 9% to 7.6%. - In September 2026, Lewis Build lost share of searches among Auckland renovation builders in New Zealand, from 6.3% to 5.3%. ## Month by month | Month | Lewis Build estimated searches | Lewis Build Share of Search | Lewis Build rank | Smith & Sons estimated searches | Smith & Sons Share of Search | Smith & Sons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 5.4% | 4 | 80 | 6.2% | 3 | | Nov 2025 | 70 | 5.7% | 4 | 60 | 4.9% | 6 | | Dec 2025 | 50 | 6.7% | 4 | 60 | 8% | 3 | | Jan 2026 | 50 | 4.2% | 7 | 90 | 7.6% | 3 | | Feb 2026 | 90 | 8.4% | 4 | 70 | 6.5% | 6 | | Mar 2026 | 90 | 6.5% | 5 | 100 | 7.2% | 3 | | Apr 2026 | 70 | 6.3% | 5 | 80 | 7.2% | 4 | | May 2026 | 90 | 7.3% | 4 | 70 | 5.6% | 7 | | Jun 2026 | 90 | 5.2% | 6 | 100 | 5.8% | 5 | | Jul 2026 | 90 | 6.2% | 6 | 110 | 7.5% | 4 | | Aug 2026 | 90 | 6.3% | 5 | 130 | 9% | 4 | | Sep 2026 | 70 | 5.3% | 6 | 100 | 7.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Lewis Build’s and Smith & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lewis Build**: Measured on the search term “lewis build”. - **Smith & Sons**: Measured on the search terms “smith & sons”, “smith and sons”, “smith sons renovations”, “smith&sons”, “smithandsons” and “smithsons”, summed into one figure. - [Lewis Build profile](/demand/nz/brands/lewis-build) - [Smith & Sons profile](/demand/nz/brands/smith-sons) - [All Auckland renovation builders in New Zealand](/demand/nz/locations/auckland/renovation-builders): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lewis Build or Smith & Sons more popular in search? In September 2026, Smith & Sons had more branded searches than Lewis Build among Auckland renovation builders in New Zealand. Smith & Sons had about 100 branded searches, while Lewis Build had 70. Smith & Sons made up 7.6% of all Auckland renovation builder searches we track, and Lewis Build accounted for 5.3%. ## Cite this page Brandwave. "Lewis Build vs Smith & Sons: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lewis-build-vs-smith-sons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lewis-build-vs-smith-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.