--- title: "Levoit vs Vicks: Which is searched more in New Zealand?" description: "Is Levoit or Vicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Humidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/levoit-vs-vicks" publisher: "Brandwave" --- # Levoit vs Vicks: Which is searched more in New Zealand? Is Levoit or Vicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Humidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Levoit and Vicks - **Competitive set**: Humidifier brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Levoit Share of Search**: 2.1% - **Vicks Share of Search**: 87% ## Is Levoit or Vicks more popular in search? - In September 2026, Vicks had more branded searches than Levoit among humidifier brands in New Zealand. Vicks had about 2,890 branded searches, while Levoit had 70. Vicks made up 87% of all humidifier brand searches we track, and Levoit accounted for 2.1%. - Vicks was ahead of Levoit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Levoit’s share of searches among humidifier brands in New Zealand moved from 3% to 2.1%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, Vicks’ share of searches among humidifier brands in New Zealand moved from 84.1% to 87%, and its estimated monthly branded searches moved from 2K to 2.9K. ## Top humidifier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Levoit was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vicks was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Breville | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Xiaomi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Levoit | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Dreo | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Vicks | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Beurer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Boneco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about humidifier brands - Asked ChatGPT "Which humidifier brand should I buy in New Zealand?": 1. Breville, 2. Philips, 3. Dreo - Asked ChatGPT "What are the best humidifier brands in New Zealand?": 1. Levoit, 2. Philips, 3. Xiaomi, 4. Dreo - Asked ChatGPT "What's the best humidifier brand in New Zealand for dry rooms?": 1. Philips, 2. Xiaomi, 3. Breville - Searched Google, AI Overview "humidifier for bedroom": 1. Breville - Searched Google, AI Overview "cool mist humidifier": 1. Vicks Not named in any answer: Beurer and Boneco. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand humidifier brands in September 2026? - In September 2026, Levoit overtook Breville to rank 3rd among humidifier brands in New Zealand, with 2.1% of the searches. - In September 2026, Vicks lost share of searches among humidifier brands in New Zealand, from 90.8% to 87%. ## Month by month | Month | Levoit estimated searches | Levoit Share of Search | Levoit rank | Vicks estimated searches | Vicks Share of Search | Vicks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 3% | 3 | 2K | 84.1% | 1 | | Nov 2025 | 100 | 4.8% | 3 | 1.6K | 78.8% | 1 | | Dec 2025 | 110 | 5.1% | 3 | 1.6K | 76.6% | 1 | | Jan 2026 | 70 | 3.9% | 3 | 1.4K | 77.8% | 1 | | Feb 2026 | 80 | 3.7% | 3 | 1.8K | 81.7% | 1 | | Mar 2026 | 80 | 3.1% | 3 | 2.1K | 83.9% | 1 | | Apr 2026 | 70 | 2.9% | 3 | 2K | 82.5% | 1 | | May 2026 | 80 | 2.3% | 3 | 3K | 87.1% | 1 | | Jun 2026 | 100 | 2.8% | 3 | 3.1K | 87.5% | 1 | | Jul 2026 | 90 | 2% | 3 | 3.9K | 87.6% | 1 | | Aug 2026 | 80 | 1.3% | 4 | 5.4K | 90.8% | 1 | | Sep 2026 | 70 | 2.1% | 3 | 2.9K | 87% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Levoit’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Levoit**: Measured on the search terms “levoit”, “levoit core” and “levoit humidifier”, summed into one figure. - **Vicks**: Measured on the search terms “vicks inhaler”, “vicks vaporub” and “vicks vaporub newborn”, summed into one figure. - [Levoit profile](/demand/nz/brands/levoit) - [Vicks profile](/demand/nz/brands/vicks) - [All humidifier brands in New Zealand](/demand/nz/categories/nz-humidifier-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Levoit or Vicks more popular in search? In September 2026, Vicks had more branded searches than Levoit among humidifier brands in New Zealand. Vicks had about 2,890 branded searches, while Levoit had 70. Vicks made up 87% of all humidifier brand searches we track, and Levoit accounted for 2.1%. ## Cite this page Brandwave. "Levoit vs Vicks: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/levoit-vs-vicks This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/levoit-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.