--- title: "Leukoplast vs Nexcare: Which is searched more in New Zealand?" description: "Is Leukoplast or Nexcare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plaster and first aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/leukoplast-vs-nexcare" publisher: "Brandwave" --- # Leukoplast vs Nexcare: Which is searched more in New Zealand? Is Leukoplast or Nexcare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plaster and first aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leukoplast and Nexcare - **Competitive set**: Plaster and first aid brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Leukoplast Share of Search**: 1.7% - **Nexcare Share of Search**: 1.6% ## Is Leukoplast or Nexcare more popular in search? - In September 2026, Leukoplast and Nexcare were level in searches among plaster and first aid brands in New Zealand, with an estimated 300 versus 290 branded searches, at 1.7% and 1.6% of the total. - The lead changed hands 4 times in the 12 months ending September 2026: Nexcare took it in January 2026, Leukoplast took it in March 2026, Nexcare took it in June 2026, Leukoplast took it in September 2026. - Across the 12 months ending September 2026, Leukoplast’s share of searches among plaster and first aid brands in New Zealand moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 270 to 300. - Across the 12 months ending September 2026, Nexcare’s share of searches among plaster and first aid brands in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 220 to 290. ## Top plaster and first aid brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nexcare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Leukoplast was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nexcare was listed before Leukoplast in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Elastoplast | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Band-Aid | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | St John | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Nexcare | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Leukoplast | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Betadine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plaster and first aid brands - Asked ChatGPT "Which plaster and first aid brand should I buy in New Zealand?": 1. Elastoplast, 2. Band-Aid, 3. St John, 4. Nexcare - Asked ChatGPT "What are the best plaster and first aid brands in New Zealand?": 1. Elastoplast, 2. Band-Aid, 3. Nexcare, 4. Leukoplast - Asked ChatGPT "What's the best plaster and first aid brand in New Zealand for a home first aid kit?": 1. Elastoplast, 2. St John, 3. Band-Aid, 4. Nexcare - Searched Google, AI Overview "first aid supplies nz": 1. St John - Searched Google, AI Overview "home first aid kit": 1. St John Not named in any answer: Betadine. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand plaster and first aid brands in September 2026? - In September 2026, Leukoplast overtook Nexcare to rank 5th among plaster and first aid brands in New Zealand, with 1.7% of the searches. - Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 12 measured months, from 220 to 290 in September 2026. ## Month by month | Month | Leukoplast estimated searches | Leukoplast Share of Search | Leukoplast rank | Nexcare estimated searches | Nexcare Share of Search | Nexcare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 270 | 1.6% | 5 | 220 | 1.3% | 6 | | Nov 2025 | 280 | 1.6% | 5 | 230 | 1.3% | 6 | | Dec 2025 | 230 | 1.4% | 5 | 230 | 1.4% | 6 | | Jan 2026 | 250 | 1.5% | 6 | 290 | 1.7% | 5 | | Feb 2026 | 250 | 1.5% | 6 | 270 | 1.6% | 5 | | Mar 2026 | 310 | 1.8% | 5 | 260 | 1.5% | 6 | | Apr 2026 | 250 | 1.5% | 5 | 230 | 1.4% | 6 | | May 2026 | 260 | 1.5% | 5 | 250 | 1.4% | 6 | | Jun 2026 | 230 | 1.4% | 6 | 250 | 1.5% | 5 | | Jul 2026 | 240 | 1.4% | 6 | 260 | 1.5% | 5 | | Aug 2026 | 210 | 1.2% | 6 | 290 | 1.6% | 5 | | Sep 2026 | 300 | 1.7% | 5 | 290 | 1.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Leukoplast’s and Nexcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leukoplast**: Measured on the search terms “leukoplast”, “leukoplast plaster”, “leukoplast sleek”, “leukoplast strong”, “leukoplast tape” and “plaster leukoplast”, summed into one figure. - **Nexcare**: Measured on the search terms “nexcare”, “nexcare bandages”, “nexcare first aid”, “nexcare plasters” and “nexcare waterproof bandages”, summed into one figure. - [Leukoplast profile](/demand/nz/brands/leukoplast) - [Nexcare profile](/demand/nz/brands/nexcare) - [All plaster and first aid brands in New Zealand](/demand/nz/categories/nz-first-aid-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Leukoplast or Nexcare more popular in search? In September 2026, Leukoplast and Nexcare were level in searches among plaster and first aid brands in New Zealand, with an estimated 300 versus 290 branded searches, at 1.7% and 1.6% of the total. ## Cite this page Brandwave. "Leukoplast vs Nexcare: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/leukoplast-vs-nexcare This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/leukoplast-vs-nexcare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.