--- title: "Leuchtturm1917 vs Moleskine: Which is searched more in New Zealand?" description: "Is Leuchtturm1917 or Moleskine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Notebook brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/leuchtturm1917-vs-moleskine" publisher: "Brandwave" --- # Leuchtturm1917 vs Moleskine: Which is searched more in New Zealand? Is Leuchtturm1917 or Moleskine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Notebook brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leuchtturm1917 and Moleskine - **Competitive set**: Notebook brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Leuchtturm1917 Share of Search**: 31% - **Moleskine Share of Search**: 50.4% ## Is Leuchtturm1917 or Moleskine more popular in search? - In September 2026, Moleskine had more branded searches than Leuchtturm1917 among notebook brands in New Zealand. Moleskine had about 1,140 branded searches, while Leuchtturm1917 had 700. Moleskine made up 50.4% of all notebook brand searches we track, and Leuchtturm1917 accounted for 31%. - Moleskine was ahead of Leuchtturm1917 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among notebook brands in New Zealand moved from 28.7% to 31%, and its estimated monthly branded searches moved from 660 to 700. - Across the 12 months ending September 2026, Moleskine’s share of searches among notebook brands in New Zealand moved from 55.7% to 50.4%, and its estimated monthly branded searches moved from 1.3K to 1.1K. ## Top notebook brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Leuchtturm1917 appeared in all five answers. Moleskine was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Leuchtturm1917 was listed before Moleskine in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Leuchtturm1917 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rhodia | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Moleskine | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Paperblanks | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Spirax | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about notebook brands - Asked ChatGPT "Which notebook brand should I buy in New Zealand?": 1. Leuchtturm1917, 2. Spirax, 3. Paperblanks - Asked ChatGPT "What are the best notebook brands in New Zealand?": 1. Leuchtturm1917, 2. Rhodia, 3. Moleskine, 4. Paperblanks, 5. Spirax - Asked ChatGPT "What's the best notebook brand in New Zealand for everyday writing?": 1. Rhodia, 2. Leuchtturm1917, 3. Moleskine - Searched Google, AI Overview "notebook brands": 1. Leuchtturm1917, 2. Rhodia, 3. Moleskine, 4. Spirax - Searched Google, AI Overview "hardcover notebook": 1. Moleskine, 2. Paperblanks, 3. Leuchtturm1917 Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand notebook brands in September 2026? - In September 2026, Leuchtturm1917 gained share of searches among notebook brands in New Zealand, from 26.4% to 31%. - In September 2026, Moleskine lost share of searches among notebook brands in New Zealand, from 54.3% to 50.4%. ## Month by month | Month | Leuchtturm1917 estimated searches | Leuchtturm1917 Share of Search | Leuchtturm1917 rank | Moleskine estimated searches | Moleskine Share of Search | Moleskine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 660 | 28.7% | 2 | 1.3K | 55.7% | 1 | | Nov 2025 | 680 | 26.8% | 2 | 1.4K | 54.3% | 1 | | Dec 2025 | 1.1K | 31% | 2 | 1.9K | 52.8% | 1 | | Jan 2026 | 990 | 29.9% | 2 | 1.8K | 52.9% | 1 | | Feb 2026 | 530 | 28.2% | 2 | 1K | 53.2% | 1 | | Mar 2026 | 530 | 26.6% | 2 | 1.1K | 55.3% | 1 | | Apr 2026 | 460 | 25% | 2 | 1K | 55.4% | 1 | | May 2026 | 530 | 26.2% | 2 | 1.1K | 55% | 1 | | Jun 2026 | 440 | 20.6% | 2 | 1.3K | 62.6% | 1 | | Jul 2026 | 680 | 25.3% | 2 | 1.6K | 58.4% | 1 | | Aug 2026 | 680 | 26.4% | 2 | 1.4K | 54.3% | 1 | | Sep 2026 | 700 | 31% | 2 | 1.1K | 50.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Leuchtturm1917’s and Moleskine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leuchtturm1917**: Measured on the search terms “leuchtturm notebook” and “leuchtturm1917”, summed into one figure. - **Moleskine**: Measured on the search terms “moleskine”, “moleskine books”, “moleskine classic notebook”, “moleskine diary”, “moleskine journal”, “moleskine notebook” and “moleskine sketchbook”, summed into one figure. - [Leuchtturm1917 profile](/demand/nz/brands/leuchtturm1917) - [Moleskine profile](/demand/nz/brands/moleskine) - [All notebook brands in New Zealand](/demand/nz/categories/nz-notebook-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Leuchtturm1917 or Moleskine more popular in search? In September 2026, Moleskine had more branded searches than Leuchtturm1917 among notebook brands in New Zealand. Moleskine had about 1,140 branded searches, while Leuchtturm1917 had 700. Moleskine made up 50.4% of all notebook brand searches we track, and Leuchtturm1917 accounted for 31%. ## Cite this page Brandwave. "Leuchtturm1917 vs Moleskine: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/leuchtturm1917-vs-moleskine This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/leuchtturm1917-vs-moleskine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.