--- title: "Les Mills vs Strava: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Les Mills or Strava? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/les-mills-vs-strava" publisher: "Brandwave" --- # Les Mills vs Strava: Which is more popular by branded search in New Zealand? Which is more popular in search, Les Mills or Strava? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Les Mills and Strava - **Competitive set**: Fitness apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Les Mills Share of Search**: 61.1% - **Strava Share of Search**: 23.4% ## Which is more popular in search, Les Mills or Strava? - In August 2026, Les Mills had more branded searches than Strava among fitness apps in New Zealand. Les Mills was estimated to have 25.4K branded searches compared to Strava’s 9.7K, and held a 61.1% Share of Search versus Strava’s 23.4%. - Les Mills was ahead of Strava in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among fitness apps in New Zealand moved from 65% to 61.1%, and its estimated monthly branded searches moved from 35.1K to 25.4K. - Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps in New Zealand moved from 17.7% to 23.4%, and its estimated monthly branded searches moved from 9.6K to 9.7K. ## How did search popularity change for New Zealand fitness apps in August 2026? - In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%. - In August 2026, Les Mills lost estimated Share of Search among fitness apps in New Zealand, from 63.2% to 61.1%. ## Month by month | Month | Les Mills estimated searches | Les Mills Share of Search | Les Mills rank | Strava estimated searches | Strava Share of Search | Strava rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 35.1K | 65% | 1 | 9.6K | 17.7% | 2 | | Nov 2025 | 29.8K | 64.6% | 1 | 9.6K | 20.8% | 2 | | Dec 2025 | 24.6K | 63.1% | 1 | 9.6K | 24.7% | 2 | | Jan 2026 | 35.7K | 61.3% | 1 | 12.5K | 21.5% | 2 | | Feb 2026 | 29.9K | 60.7% | 1 | 11.9K | 24.2% | 2 | | Mar 2026 | 30.7K | 62.5% | 1 | 11.7K | 23.7% | 2 | | Apr 2026 | 30.4K | 64.7% | 1 | 9.8K | 20.8% | 2 | | May 2026 | 32.2K | 64.7% | 1 | 9.8K | 19.7% | 2 | | Jun 2026 | 40.3K | 70.5% | 1 | 9.7K | 16.9% | 2 | | Jul 2026 | 25.6K | 63.2% | 1 | 8K | 19.6% | 2 | | Aug 2026 | 25.4K | 61.1% | 1 | 9.7K | 23.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Les Mills’ and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Les Mills**: Measured on the search terms “les mills”, “les mills app”, “les mills fitness”, “les mills gym”, “les mills near me”, “les mills new zealand”, “les mills nz”, “les mills on demand”, “les mills online”, “les mills plus”, “les mills workout”, “lesmills app”, “lesmills co nz”, “lesmills fitness” and “lesmills workout”, summed into one figure. - **Strava**: Measured on the search terms “strava”, “strava app”, “strava com”, “strava cost”, “strava fitness”, “strava fitness tracker”, “strava near me”, “strava nz”, “strava online”, “strava running”, “strava watch”, “strava web” and “strava workout”, summed into one figure. - [Les Mills profile](/demand/nz/brands/les-mills) - [Strava profile](/demand/nz/brands/strava) - [All fitness apps in New Zealand](/demand/nz/categories/nz-fitness-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Les Mills or Strava? In August 2026, Les Mills had more branded searches than Strava among fitness apps in New Zealand. Les Mills was estimated to have 25.4K branded searches compared to Strava’s 9.7K, and held a 61.1% Share of Search versus Strava’s 23.4%. ## Cite this page Brandwave. "Les Mills vs Strava: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/les-mills-vs-strava This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/les-mills-vs-strava. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.