---
title: "Les Mills vs Peloton: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Les Mills or Peloton? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/les-mills-vs-peloton"
publisher: "Brandwave"
---

# Les Mills vs Peloton: Which is more popular by branded search in New Zealand?

Which is more popular in search, Les Mills or Peloton? Compare estimated monthly branded-search demand and Share of Search inside the Fitness apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Les Mills and Peloton
- **Competitive set**: Fitness apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Les Mills Share of Search**: 61.1%
- **Peloton Share of Search**: 4.5%

## Which is more popular in search, Les Mills or Peloton?

- In August 2026, Les Mills had more branded searches than Peloton among fitness apps in New Zealand. Les Mills was estimated to have 25.4K branded searches compared to Peloton’s 1.9K, and held a 61.1% Share of Search versus Peloton’s 4.5%.
- Les Mills was ahead of Peloton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among fitness apps in New Zealand moved from 65% to 61.1%, and its estimated monthly branded searches moved from 35.1K to 25.4K.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among fitness apps in New Zealand moved from 4.6% to 4.5%, and its estimated monthly branded searches moved from 2.5K to 1.9K.

## How did search popularity change for New Zealand fitness apps in August 2026?

- In August 2026, Les Mills lost estimated Share of Search among fitness apps in New Zealand, from 63.2% to 61.1%.
- Estimated monthly branded searches for Peloton in New Zealand fell 24.8% over 11 measured months, from 2.5K to 1.9K in August 2026.

## Month by month

| Month | Les Mills estimated searches | Les Mills Share of Search | Les Mills rank | Peloton estimated searches | Peloton Share of Search | Peloton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 35.1K | 65% | 1 | 2.5K | 4.6% | 4 |
| Nov 2025 | 29.8K | 64.6% | 1 | 1.9K | 4.1% | 4 |
| Dec 2025 | 24.6K | 63.1% | 1 | 1.5K | 3.9% | 4 |
| Jan 2026 | 35.7K | 61.3% | 1 | 2.3K | 3.9% | 4 |
| Feb 2026 | 29.9K | 60.7% | 1 | 2K | 4% | 4 |
| Mar 2026 | 30.7K | 62.5% | 1 | 1.9K | 3.9% | 4 |
| Apr 2026 | 30.4K | 64.7% | 1 | 2.4K | 5.1% | 4 |
| May 2026 | 32.2K | 64.7% | 1 | 2.3K | 4.5% | 4 |
| Jun 2026 | 40.3K | 70.5% | 1 | 1.9K | 3.4% | 4 |
| Jul 2026 | 25.6K | 63.2% | 1 | 1.9K | 4.8% | 4 |
| Aug 2026 | 25.4K | 61.1% | 1 | 1.9K | 4.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Les Mills’ and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Les Mills**: Measured on the search terms “les mills”, “les mills app”, “les mills fitness”, “les mills gym”, “les mills near me”, “les mills new zealand”, “les mills nz”, “les mills on demand”, “les mills online”, “les mills plus”, “les mills workout”, “lesmills app”, “lesmills co nz”, “lesmills fitness” and “lesmills workout”, summed into one figure.
- **Peloton**: Measured on the search terms “onepeloton com”, “peloton”, “peloton app”, “peloton bike”, “peloton exercise bike”, “peloton fitness”, “peloton near me”, “peloton nz”, “peloton online”, “peloton rower”, “peloton spin bike” and “peloton treadmill”, summed into one figure.

- [Les Mills profile](/demand/nz/brands/les-mills)
- [Peloton profile](/demand/nz/brands/peloton)
- [All fitness apps in New Zealand](/demand/nz/categories/nz-fitness-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Les Mills or Peloton?

In August 2026, Les Mills had more branded searches than Peloton among fitness apps in New Zealand. Les Mills was estimated to have 25.4K branded searches compared to Peloton’s 1.9K, and held a 61.1% Share of Search versus Peloton’s 4.5%.

## Cite this page

Brandwave. "Les Mills vs Peloton: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/les-mills-vs-peloton

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/les-mills-vs-peloton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.