--- title: "Leonardo AI vs Stable Diffusion: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Leonardo AI or Stable Diffusion? Compare estimated monthly branded-search demand and Share of Search inside the AI image generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/leonardo-ai-vs-stable-diffusion" publisher: "Brandwave" --- # Leonardo AI vs Stable Diffusion: Which is more popular by branded search in New Zealand? Which is more popular in search, Leonardo AI or Stable Diffusion? Compare estimated monthly branded-search demand and Share of Search inside the AI image generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leonardo AI and Stable Diffusion - **Competitive set**: AI image generators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Leonardo AI Share of Search**: 16.2% - **Stable Diffusion Share of Search**: 7.9% ## Which is more popular in search, Leonardo AI or Stable Diffusion? - In August 2026, Leonardo AI had more branded searches than Stable Diffusion among AI image generators in New Zealand. Leonardo AI was estimated to have 2K branded searches compared to Stable Diffusion’s 990, and held a 16.2% Share of Search versus Stable Diffusion’s 7.9%. - Leonardo AI was ahead of Stable Diffusion in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators in New Zealand moved from 17.4% to 16.2%, and its estimated monthly branded searches moved from 2.5K to 2K. - Across the 11 months ending August 2026, Stable Diffusion’s estimated Share of Search among AI image generators in New Zealand moved from 9.9% to 7.9%, and its estimated monthly branded searches moved from 1.4K to 990. ## How did search popularity change for New Zealand AI image generators in August 2026? - In August 2026, Ideogram overtook Stable Diffusion to rank 4th among AI image generators in New Zealand, at 10.8%. - In August 2026, Leonardo AI gained estimated Share of Search among AI image generators in New Zealand, from 15.5% to 16.2%. - In August 2026, Stable Diffusion lost estimated Share of Search among AI image generators in New Zealand, from 9% to 7.9%. ## Month by month | Month | Leonardo AI estimated searches | Leonardo AI Share of Search | Leonardo AI rank | Stable Diffusion estimated searches | Stable Diffusion Share of Search | Stable Diffusion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 17.4% | 2 | 1.4K | 9.9% | 5 | | Nov 2025 | 2.5K | 19.1% | 2 | 1.4K | 10.7% | 4 | | Dec 2025 | 2K | 18.9% | 2 | 1.4K | 12.9% | 4 | | Jan 2026 | 2K | 17.7% | 2 | 1.6K | 14.8% | 4 | | Feb 2026 | 1.7K | 15.2% | 3 | 1.4K | 12.1% | 4 | | Mar 2026 | 2K | 13.5% | 3 | 1.8K | 11.7% | 4 | | Apr 2026 | 2K | 14.3% | 3 | 1.3K | 9.5% | 5 | | May 2026 | 2.1K | 14.5% | 3 | 1.3K | 9.3% | 4 | | Jun 2026 | 1.7K | 12.2% | 3 | 1.3K | 9.5% | 5 | | Jul 2026 | 1.9K | 15.5% | 3 | 1.1K | 9% | 4 | | Aug 2026 | 2K | 16.2% | 3 | 990 | 7.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Leonardo AI’s and Stable Diffusion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leonardo AI**: Measured on the search terms “leonardo ai”, “leonardo ai ai art”, “leonardo ai image generator”, “leonardo ai near me” and “leonardoai”, summed into one figure. - **Stable Diffusion**: Measured on the search terms “stability ai”, “stable diffusion”, “stable diffusion ai”, “stable diffusion ai art”, “stable diffusion ai image”, “stable diffusion image generator”, “stable diffusion model”, “stable diffusion online” and “stablediffusion”, summed into one figure. - [Leonardo AI profile](/demand/nz/brands/leonardo-ai) - [Stable Diffusion profile](/demand/nz/brands/stable-diffusion) - [All AI image generators in New Zealand](/demand/nz/categories/nz-ai-image-generators): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Leonardo AI or Stable Diffusion? In August 2026, Leonardo AI had more branded searches than Stable Diffusion among AI image generators in New Zealand. Leonardo AI was estimated to have 2K branded searches compared to Stable Diffusion’s 990, and held a 16.2% Share of Search versus Stable Diffusion’s 7.9%. ## Cite this page Brandwave. "Leonardo AI vs Stable Diffusion: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/leonardo-ai-vs-stable-diffusion This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/leonardo-ai-vs-stable-diffusion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.