--- title: "Leonardo AI vs Midjourney: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Leonardo AI or Midjourney? Compare estimated monthly branded-search demand and Share of Search inside the AI image generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/leonardo-ai-vs-midjourney" publisher: "Brandwave" --- # Leonardo AI vs Midjourney: Which is more popular by branded search in New Zealand? Which is more popular in search, Leonardo AI or Midjourney? Compare estimated monthly branded-search demand and Share of Search inside the AI image generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leonardo AI and Midjourney - **Competitive set**: AI image generators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Leonardo AI Share of Search**: 16.2% - **Midjourney Share of Search**: 35.9% ## Which is more popular in search, Leonardo AI or Midjourney? - In August 2026, Midjourney had more branded searches than Leonardo AI among AI image generators in New Zealand. Midjourney was estimated to have 4.5K branded searches compared to Leonardo AI’s 2K, and held a 35.9% Share of Search versus Leonardo AI’s 16.2%. - Midjourney was ahead of Leonardo AI in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators in New Zealand moved from 17.4% to 16.2%, and its estimated monthly branded searches moved from 2.5K to 2K. - Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators in New Zealand moved from 47.3% to 35.9%, and its estimated monthly branded searches moved from 6.7K to 4.5K. ## How did search popularity change for New Zealand AI image generators in August 2026? - In August 2026, Leonardo AI gained estimated Share of Search among AI image generators in New Zealand, from 15.5% to 16.2%. - In August 2026, Midjourney lost estimated Share of Search among AI image generators in New Zealand, from 37.5% to 35.9%. ## Month by month | Month | Leonardo AI estimated searches | Leonardo AI Share of Search | Leonardo AI rank | Midjourney estimated searches | Midjourney Share of Search | Midjourney rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 17.4% | 2 | 6.7K | 47.3% | 1 | | Nov 2025 | 2.5K | 19.1% | 2 | 5.7K | 44% | 1 | | Dec 2025 | 2K | 18.9% | 2 | 4.5K | 43.3% | 1 | | Jan 2026 | 2K | 17.7% | 2 | 4.8K | 43.3% | 1 | | Feb 2026 | 1.7K | 15.2% | 3 | 4.9K | 43.6% | 1 | | Mar 2026 | 2K | 13.5% | 3 | 6.7K | 44.6% | 1 | | Apr 2026 | 2K | 14.3% | 3 | 5.6K | 40% | 1 | | May 2026 | 2.1K | 14.5% | 3 | 5.6K | 39.7% | 1 | | Jun 2026 | 1.7K | 12.2% | 3 | 5.7K | 41.2% | 1 | | Jul 2026 | 1.9K | 15.5% | 3 | 4.7K | 37.5% | 1 | | Aug 2026 | 2K | 16.2% | 3 | 4.5K | 35.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Leonardo AI’s and Midjourney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leonardo AI**: Measured on the search terms “leonardo ai”, “leonardo ai ai art”, “leonardo ai image generator”, “leonardo ai near me” and “leonardoai”, summed into one figure. - **Midjourney**: Measured on the search terms “midjourney”, “midjourney ai”, “midjourney ai art”, “midjourney ai free”, “midjourney ai image”, “midjourney com”, “midjourney free”, “midjourney image generator” and “midjourney online”, summed into one figure. - [Leonardo AI profile](/demand/nz/brands/leonardo-ai) - [Midjourney profile](/demand/nz/brands/midjourney) - [All AI image generators in New Zealand](/demand/nz/categories/nz-ai-image-generators): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Leonardo AI or Midjourney? In August 2026, Midjourney had more branded searches than Leonardo AI among AI image generators in New Zealand. Midjourney was estimated to have 4.5K branded searches compared to Leonardo AI’s 2K, and held a 35.9% Share of Search versus Leonardo AI’s 16.2%. ## Cite this page Brandwave. "Leonardo AI vs Midjourney: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/leonardo-ai-vs-midjourney This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/leonardo-ai-vs-midjourney. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.