--- title: "Lenz vs Therm-ic: Which is searched more in New Zealand?" description: "Is Lenz or Therm-ic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heated gloves brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lenz-vs-therm-ic" publisher: "Brandwave" --- # Lenz vs Therm-ic: Which is searched more in New Zealand? Is Lenz or Therm-ic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heated gloves brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lenz and Therm-ic - **Competitive set**: Heated gloves brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lenz Share of Search**: 0.13% - **Therm-ic Share of Search**: 0.38% ## Is Lenz or Therm-ic more popular in search? - In September 2026, Therm-ic had more branded searches than Lenz among heated gloves brands in New Zealand. Therm-ic had about 30 branded searches, while Lenz had 10. Therm-ic made up 0.38% of all heated gloves brand searches we track, and Lenz accounted for 0.13%. - Therm-ic was ahead of Lenz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lenz’s share of searches among heated gloves brands in New Zealand moved from 0.16% to 0.13%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Therm-ic’s share of searches among heated gloves brands in New Zealand moved from 0.31% to 0.38%, and its estimated monthly branded searches moved from 20 to 30. ## Top heated gloves brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lenz was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Therm-ic was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lenz was listed before Therm-ic in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lenz | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Therm-ic | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heated gloves brands - Asked ChatGPT "Which heated gloves brand should I buy in New Zealand?": 1. Lenz, 2. Therm-ic - Asked ChatGPT "What are the best heated gloves brands in New Zealand?": 1. Therm-ic, 2. Lenz, 3. Milwaukee - Asked ChatGPT "What's the best heated gloves brand in New Zealand for cold weather?": 1. Lenz, 2. Therm-ic - Searched Google, AI Overview "heated gloves nz": 1. Lenz - Searched Google, AI Overview "battery heated gloves": named none of the brands we track Not named in any answer: DeWalt. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand heated gloves brands in September 2026? - Estimated monthly branded searches for Therm-ic in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Month by month | Month | Lenz estimated searches | Lenz Share of Search | Lenz rank | Therm-ic estimated searches | Therm-ic Share of Search | Therm-ic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.16% | 4 | 20 | 0.31% | 3 | | Nov 2025 | 10 | 0.12% | 4 | 20 | 0.24% | 3 | | Dec 2025 | 10 | 0.15% | 4 | 20 | 0.31% | 3 | | Jan 2026 | 10 | 0.17% | 4 | 30 | 0.5% | 3 | | Feb 2026 | 10 | 0.15% | 4 | 20 | 0.31% | 3 | | Mar 2026 | 0 | 0% | 4 | 20 | 0.3% | 3 | | Apr 2026 | 10 | 0.16% | 4 | 30 | 0.47% | 3 | | May 2026 | 20 | 0.28% | 4 | 30 | 0.42% | 3 | | Jun 2026 | 10 | 0.12% | 4 | 40 | 0.49% | 3 | | Jul 2026 | 30 | 0.43% | 4 | 40 | 0.57% | 3 | | Aug 2026 | 10 | 0.11% | 4 | 40 | 0.46% | 3 | | Sep 2026 | 10 | 0.13% | 4 | 30 | 0.38% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Lenz’s and Therm-ic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lenz**: Measured on the search term “lenz heated gloves”. - **Therm-ic**: Measured on the search terms “therm ic” and “thermic heated gloves”, summed into one figure. - [Lenz profile](/demand/nz/brands/lenz) - [Therm-ic profile](/demand/nz/brands/therm-ic) - [All heated gloves brands in New Zealand](/demand/nz/categories/nz-heated-gloves-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lenz or Therm-ic more popular in search? In September 2026, Therm-ic had more branded searches than Lenz among heated gloves brands in New Zealand. Therm-ic had about 30 branded searches, while Lenz had 10. Therm-ic made up 0.38% of all heated gloves brand searches we track, and Lenz accounted for 0.13%. ## Cite this page Brandwave. "Lenz vs Therm-ic: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lenz-vs-therm-ic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lenz-vs-therm-ic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.