--- title: "Lenovo vs Razer: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lenovo or Razer? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lenovo-vs-razer" publisher: "Brandwave" --- # Lenovo vs Razer: Which is more popular by branded search in New Zealand? Which is more popular in search, Lenovo or Razer? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lenovo and Razer - **Competitive set**: Laptop brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lenovo Share of Search**: 13.9% - **Razer Share of Search**: 5.4% ## Which is more popular in search, Lenovo or Razer? - In August 2026, Lenovo had more branded searches than Razer among laptop brands in New Zealand. Lenovo was estimated to have 20.5K branded searches compared to Razer’s 8K, and held a 13.9% Share of Search versus Razer’s 5.4%. - Lenovo was ahead of Razer in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands in New Zealand moved from 14.5% to 13.9%, and its estimated monthly branded searches moved from 19K to 20.5K. - Across the 11 months ending August 2026, Razer’s estimated Share of Search among laptop brands in New Zealand moved from 5.7% to 5.4%, and its estimated monthly branded searches moved from 7.5K to 8K. ## How did search popularity change for New Zealand laptop brands in August 2026? - In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%. ## Month by month | Month | Lenovo estimated searches | Lenovo Share of Search | Lenovo rank | Razer estimated searches | Razer Share of Search | Razer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19K | 14.5% | 2 | 7.5K | 5.7% | 6 | | Nov 2025 | 24.4K | 16.7% | 2 | 8.3K | 5.7% | 6 | | Dec 2025 | 20.5K | 16.1% | 2 | 8.9K | 7% | 6 | | Jan 2026 | 24K | 16.1% | 2 | 8.6K | 5.8% | 6 | | Feb 2026 | 20.3K | 14.3% | 2 | 6.6K | 4.6% | 6 | | Mar 2026 | 21.8K | 11.7% | 3 | 7K | 3.8% | 6 | | Apr 2026 | 18.2K | 14.7% | 2 | 7.3K | 5.9% | 6 | | May 2026 | 18.4K | 13.1% | 3 | 7.2K | 5.2% | 6 | | Jun 2026 | 19.9K | 13.4% | 2 | 7.4K | 5% | 6 | | Jul 2026 | 20.4K | 14.4% | 2 | 7K | 5% | 6 | | Aug 2026 | 20.5K | 13.9% | 2 | 8K | 5.4% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lenovo’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lenovo**: Measured on the search terms “lenovo”, “lenovo chrome”, “lenovo com”, “lenovo idea flex 5”, “lenovo ideapad”, “lenovo ideapad slim 3”, “lenovo laptop”, “lenovo laptop charger”, “lenovo legion”, “lenovo legion5”, “lenovo near me”, “lenovo notebook”, “lenovo nz”, “lenovo online”, “lenovo tab”, “lenovo thinkpad”, “lenovo thinkpad x1 carbon”, “lenovo yoga” and “lenovo yoga 7i”, summed into one figure. - **Razer**: Measured on the search terms “deathadder razer”, “razer”, “razer basilisk”, “razer basilisk v3”, “razer basilisk v3 pro”, “razer blackshark v2”, “razer blackshark v2 x”, “razer blade 14”, “razer com”, “razer deathadder v3”, “razer deathadder v3 pro”, “razer gaming”, “razer gaming chair”, “razer gaming mice”, “razer gold”, “razer headset”, “razer keyboard”, “razer laptop”, “razer mice”, “razer microphone”, “razer naga”, “razer near me”, “razer notebook”, “razer nz”, “razer online”, “razer viper”, “razer viper ultimate” and “razer viper v3”, summed into one figure. - [Lenovo profile](/demand/nz/brands/lenovo) - [Razer profile](/demand/nz/brands/razer) - [All laptop brands in New Zealand](/demand/nz/categories/nz-laptop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lenovo or Razer? In August 2026, Lenovo had more branded searches than Razer among laptop brands in New Zealand. Lenovo was estimated to have 20.5K branded searches compared to Razer’s 8K, and held a 13.9% Share of Search versus Razer’s 5.4%. ## Cite this page Brandwave. "Lenovo vs Razer: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lenovo-vs-razer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lenovo-vs-razer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.