--- title: "Lending Crowd vs UDC Finance: Which is searched more in New Zealand?" description: "Is Lending Crowd or UDC Finance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business lenders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lending-crowd-vs-udc-finance" publisher: "Brandwave" --- # Lending Crowd vs UDC Finance: Which is searched more in New Zealand? Is Lending Crowd or UDC Finance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business lenders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lending Crowd and UDC Finance - **Competitive set**: Business lenders - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lending Crowd Share of Search**: 0.73% - **UDC Finance Share of Search**: 34.4% ## Is Lending Crowd or UDC Finance more popular in search? - In September 2026, UDC Finance had more branded searches than Lending Crowd among business lenders in New Zealand. UDC Finance had about 9,900 branded searches, while Lending Crowd had 210. UDC Finance made up 34.4% of all business lender searches we track, and Lending Crowd accounted for 0.73%. - UDC Finance was ahead of Lending Crowd in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lending Crowd’s share of searches among business lenders in New Zealand moved from 0.97% to 0.73%, and its estimated monthly branded searches moved from 260 to 210. - Across the 12 months ending September 2026, UDC Finance’s share of searches among business lenders in New Zealand moved from 30.3% to 34.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top business lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, UDC Finance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lending Crowd did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BNZ | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ANZ | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Prospa | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bizcap | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Heartland Bank | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | UDC Finance | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Lending Crowd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Banjo Loans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business lenders - Asked ChatGPT "Which business lender should I use in New Zealand?": 1. BNZ, 2. Heartland Bank, 3. Prospa, 4. Bizcap - Asked ChatGPT "What are the best business lenders in New Zealand?": 1. ANZ, 2. BNZ, 3. Prospa, 4. Bizcap, 5. Heartland Bank, 6. UDC Finance - Asked ChatGPT "What's the best business lender in New Zealand for a small business?": 1. ANZ, 2. BNZ, 3. Prospa, 4. Bizcap, 5. UDC Finance - Searched Google, AI Overview "small business loan nz": 1. ANZ, 2. BNZ, 3. Prospa, 4. Bizcap - Searched Google, AI Overview "business finance nz": 1. ANZ, 2. BNZ, 3. Prospa, 4. Bizcap Not named in any answer: Lending Crowd and Banjo Loans. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand business lenders in September 2026? - In September 2026, UDC Finance lost share of searches among business lenders in New Zealand, from 35.2% to 34.4%. - Estimated monthly branded searches for Lending Crowd in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026. ## Month by month | Month | Lending Crowd estimated searches | Lending Crowd Share of Search | Lending Crowd rank | UDC Finance estimated searches | UDC Finance Share of Search | UDC Finance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 0.97% | 7 | 8.1K | 30.3% | 2 | | Nov 2025 | 260 | 0.98% | 7 | 8.1K | 30.6% | 2 | | Dec 2025 | 210 | 0.92% | 7 | 8.1K | 35.6% | 2 | | Jan 2026 | 260 | 0.91% | 7 | 9.9K | 34.7% | 2 | | Feb 2026 | 210 | 0.79% | 7 | 8.1K | 30.5% | 2 | | Mar 2026 | 210 | 0.73% | 7 | 9.9K | 34.2% | 2 | | Apr 2026 | 170 | 0.6% | 7 | 9.9K | 35.1% | 2 | | May 2026 | 210 | 0.79% | 7 | 8.1K | 30.3% | 2 | | Jun 2026 | 210 | 0.59% | 7 | 9.9K | 27.6% | 2 | | Jul 2026 | 140 | 0.5% | 7 | 9.9K | 35.2% | 2 | | Aug 2026 | 140 | 0.5% | 7 | 9.9K | 35.2% | 2 | | Sep 2026 | 210 | 0.73% | 7 | 9.9K | 34.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Lending Crowd’s and UDC Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lending Crowd**: Measured on the search terms “lending crowd” and “lendingcrowd”, summed into one figure. - **UDC Finance**: Measured on the search terms “udc finance” and “udcfinance”, summed into one figure. - [Lending Crowd profile](/demand/nz/brands/lending-crowd) - [UDC Finance profile](/demand/nz/brands/udc-finance) - [All business lenders in New Zealand](/demand/nz/categories/nz-business-lenders): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lending Crowd or UDC Finance more popular in search? In September 2026, UDC Finance had more branded searches than Lending Crowd among business lenders in New Zealand. UDC Finance had about 9,900 branded searches, while Lending Crowd had 210. UDC Finance made up 34.4% of all business lender searches we track, and Lending Crowd accounted for 0.73%. ## Cite this page Brandwave. "Lending Crowd vs UDC Finance: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lending-crowd-vs-udc-finance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lending-crowd-vs-udc-finance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.