---
title: "Lending Crowd vs Prospa: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Lending Crowd or Prospa? Compare estimated monthly branded-search demand and Share of Search inside the Business lenders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lending-crowd-vs-prospa"
publisher: "Brandwave"
---

# Lending Crowd vs Prospa: Which is more popular by branded search in New Zealand?

Which is more popular in search, Lending Crowd or Prospa? Compare estimated monthly branded-search demand and Share of Search inside the Business lenders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lending Crowd and Prospa
- **Competitive set**: Business lenders
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Lending Crowd Share of Search**: 1.3%
- **Prospa Share of Search**: 12.5%

## Which is more popular in search, Lending Crowd or Prospa?

- In August 2026, Prospa had more branded searches than Lending Crowd among business lenders in New Zealand. Prospa was estimated to have 2.2K branded searches compared to Lending Crowd’s 230, and held a 12.5% Share of Search versus Lending Crowd’s 1.3%.
- Prospa was ahead of Lending Crowd in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lending Crowd’s estimated Share of Search among business lenders in New Zealand moved from 2.2% to 1.3%, and its estimated monthly branded searches moved from 400 to 230.
- Across the 11 months ending August 2026, Prospa’s estimated Share of Search among business lenders in New Zealand moved from 12.2% to 12.5%, and its estimated monthly branded searches held steady at 2.2K.

## How did search popularity change for New Zealand business lenders in August 2026?

- In August 2026, Prospa gained estimated Share of Search among business lenders in New Zealand, from 10.9% to 12.5%.
- Estimated monthly branded searches for Lending Crowd in New Zealand fell 42.5% over 11 measured months, from 400 to 230 in August 2026.

## Month by month

| Month | Lending Crowd estimated searches | Lending Crowd Share of Search | Lending Crowd rank | Prospa estimated searches | Prospa Share of Search | Prospa rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 400 | 2.2% | 3 | 2.2K | 12.2% | 2 |
| Nov 2025 | 370 | 2.1% | 3 | 2.1K | 11.9% | 2 |
| Dec 2025 | 320 | 2.3% | 3 | 1.4K | 9.9% | 2 |
| Jan 2026 | 370 | 2.1% | 3 | 2.1K | 11.7% | 2 |
| Feb 2026 | 350 | 2% | 3 | 2.1K | 11.9% | 2 |
| Mar 2026 | 300 | 1.7% | 3 | 2.5K | 13.7% | 2 |
| Apr 2026 | 260 | 1.5% | 3 | 2.1K | 11.9% | 2 |
| May 2026 | 320 | 1.8% | 3 | 2.2K | 12.3% | 2 |
| Jun 2026 | 300 | 1.2% | 3 | 2.3K | 9.2% | 2 |
| Jul 2026 | 210 | 1.2% | 3 | 1.9K | 10.9% | 2 |
| Aug 2026 | 230 | 1.3% | 3 | 2.2K | 12.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lending Crowd’s and Prospa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lending Crowd**: Measured on the search terms “lending crowd”, “lending crowd nz”, “lendingcrowd” and “lendingcrowd nz”, summed into one figure.
- **Prospa**: Measured on the search terms “prospa”, “prospa business finance”, “prospa business loan”, “prospa co nz”, “prospa finance”, “prospa loan”, “prospa near me”, “prospa new zealand” and “prospa nz”, summed into one figure.

- [Lending Crowd profile](/demand/nz/brands/lending-crowd)
- [Prospa profile](/demand/nz/brands/prospa)
- [All business lenders in New Zealand](/demand/nz/categories/nz-business-lenders): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lending Crowd or Prospa?

In August 2026, Prospa had more branded searches than Lending Crowd among business lenders in New Zealand. Prospa was estimated to have 2.2K branded searches compared to Lending Crowd’s 230, and held a 12.5% Share of Search versus Lending Crowd’s 1.3%.

## Cite this page

Brandwave. "Lending Crowd vs Prospa: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lending-crowd-vs-prospa

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lending-crowd-vs-prospa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.