--- title: "Lendal Mortgages vs The Mortgage Advice Company: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lendal Mortgages or The Mortgage Advice Company? Compare estimated monthly branded-search demand and Share of Search inside the Wellington mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lendal-mortgages-vs-the-mortgage-advice-company" publisher: "Brandwave" --- # Lendal Mortgages vs The Mortgage Advice Company: Which is more popular by branded search in New Zealand? Which is more popular in search, Lendal Mortgages or The Mortgage Advice Company? Compare estimated monthly branded-search demand and Share of Search inside the Wellington mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lendal Mortgages and The Mortgage Advice Company - **Competitive set**: Wellington mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lendal Mortgages Share of Search**: 16.4% - **The Mortgage Advice Company Share of Search**: 2.7% ## Which is more popular in search, Lendal Mortgages or The Mortgage Advice Company? - In August 2026, Lendal Mortgages had more branded searches than The Mortgage Advice Company among wellington mortgage advisers in New Zealand. Lendal Mortgages was estimated to have 1.3K branded searches compared to The Mortgage Advice Company’s 210, and held a 16.4% Share of Search versus The Mortgage Advice Company’s 2.7%. - Lendal Mortgages was ahead of The Mortgage Advice Company in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lendal Mortgages’ estimated Share of Search among wellington mortgage advisers in New Zealand moved from 8.9% to 16.4%, and its estimated monthly branded searches moved from 720 to 1.3K. - Across the 11 months ending August 2026, The Mortgage Advice Company’s estimated Share of Search among wellington mortgage advisers in New Zealand moved from 1.7% to 2.7%, and its estimated monthly branded searches moved from 140 to 210. ## How did search popularity change for New Zealand wellington mortgage advisers in August 2026? - In August 2026, The Mortgage Advice Company lost estimated Share of Search among wellington mortgage advisers in New Zealand, from 4% to 2.7%. - Lendal Mortgages’ estimated Share of Search among wellington mortgage advisers in New Zealand has gained ground for 3 months in a row, from 12.9% to 16.4% in August 2026. ## Month by month | Month | Lendal Mortgages estimated searches | Lendal Mortgages Share of Search | Lendal Mortgages rank | The Mortgage Advice Company estimated searches | The Mortgage Advice Company Share of Search | The Mortgage Advice Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 8.9% | 2 | 140 | 1.7% | 3 | | Nov 2025 | 590 | 7.4% | 2 | 160 | 2% | 3 | | Dec 2025 | 590 | 9.8% | 2 | 160 | 2.7% | 3 | | Jan 2026 | 720 | 9.7% | 2 | 140 | 1.9% | 3 | | Feb 2026 | 590 | 7.5% | 2 | 160 | 2% | 3 | | Mar 2026 | 720 | 8.9% | 2 | 210 | 2.6% | 3 | | Apr 2026 | 590 | 9% | 2 | 180 | 2.7% | 3 | | May 2026 | 1K | 12.9% | 2 | 180 | 2.3% | 3 | | Jun 2026 | 880 | 13% | 2 | 260 | 3.8% | 3 | | Jul 2026 | 1.3K | 16.1% | 2 | 320 | 4% | 3 | | Aug 2026 | 1.3K | 16.4% | 2 | 210 | 2.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lendal Mortgages’ and The Mortgage Advice Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lendal Mortgages**: Measured on the search term “lendal mortgages”. - **The Mortgage Advice Company**: Measured on the search terms “mortgage advice company” and “the mortgage advice company”, summed into one figure. - [Lendal Mortgages profile](/demand/nz/brands/lendal-mortgages) - [The Mortgage Advice Company profile](/demand/nz/brands/the-mortgage-advice-company) - [All wellington mortgage advisers in New Zealand](/demand/nz/categories/nz-wellington-mortgage-advisers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lendal Mortgages or The Mortgage Advice Company? In August 2026, Lendal Mortgages had more branded searches than The Mortgage Advice Company among wellington mortgage advisers in New Zealand. Lendal Mortgages was estimated to have 1.3K branded searches compared to The Mortgage Advice Company’s 210, and held a 16.4% Share of Search versus The Mortgage Advice Company’s 2.7%. ## Cite this page Brandwave. "Lendal Mortgages vs The Mortgage Advice Company: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lendal-mortgages-vs-the-mortgage-advice-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lendal-mortgages-vs-the-mortgage-advice-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.